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OK For a Monday



Photo Courtsey of Ben Just Ben

Not For Me!!!

“Hey Rock, how are you today?” I was often asked when I first entered real estate in 2002. I would follow up with, “I’m ok for a Monday Morning.” After a couple of seconds of silence the person I was speaking with would ponder the date and time. After they realized I was in the wrong, I would get “Rocky, its 6:30 p.m. Friday!?!?!?!?” After these exchanges of banter I’d come back with, “Not for me, it’s ALWAYS Monday, I am a REALTOR!”

After the chuckles subside, I am talking real estate and how I work 24/7, a virtual all night drive through for your real estate needs. This always ended with me handing out a business card with office number, direct line, pager, cell phone, fax, email address, web site, shoe size, and eye color. I was begging to receive phone calls at 2 a.m., and of course, I did. There were nights at the office until 4 a.m. finishing listings, writing offers, and organizing paperwork. I would go on vacation and would be tied to my cell phone and laptop.

An Ultimatum…

That was back in the summer of 2005. I had been an agent for 3 years, and married for 7 months. My new bride had had enough. She hated the fact I was missing dinners, dates, and working, when we should have been visiting her family in Kansas. In a very stern tone she told me “it’s either real estate, or me!” So I took a 9-5 job, Monday through Friday, as an Onsite Representative for a title company.

I was flying along and doing well, my wife was happy, and I had vacation time, sick time, a boss that was over 200 miles away that I saw twice a year, and HEALTH INSURANCE! All was well in the VanBrimmer Land. Suddenly, it all came to a screeching halt. The mortgage meltdown started, and I was let go August 2007. I was on the beginning of a “state sponsored” sabbatical. What was I going to do?

It Dawned On Me

Then it dawned on me, REAL ESTATE. But there was a catch…I had to have SET hours per the boss. I thought to myself, “That’s it? That is all it takes for me to get back in to real estate? SWEET!

Due to my wife’s request, I now share my hours with my clients right off the bat. I have a sheet of paper with my hours of operation:

Monday, Tuesday 8am – 9pm
Wed, Thurs 8am – 6pm (I have obligations in the evening)
Friday 8-6:30ish
Sat 8-2
Sunday, I take selective phone calls. Everyone deserves a day of rest.

At the end of that statement, I let them know I have 2 phone numbers (local to my service areas) on my card that does it all. Call one number and it will find me at my office, home, or on the road. It bounces all around until it finds me. If for some reason I do not pick up, leave a message. I promise you, I will call back as soon as humanly possible. Of course, I include my email address on my card, and even debated adding my twitter ID.

It Works!

The surprising thing is…it WORKS! My clients respect and appreciate the fact that I have communicated when I am available and how to reach me. I have instilled trust in them that I am available to them when they need me. Even better, they do not expect me to have my flashing neon light on saying “ALWAYS OPEN!”

A good night’s rest and harmony in my home makes me a better agent for my clients.

“So Rocky, how are you doing today?” “I’m ok, for a Monday morning!” It is still a great line to let people know I am in real estate. I guess I still need to work on that!

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

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  1. Jim Duncan

    July 24, 2008 at 7:51 pm

    Setting limits was the best thing I ever did. I tell people my story – of watching my mom – single mom, Realtor with two kids – working her tail off to support us, but always making my soccer games.

    I do the same; when I coach, I tell my clients I have appointments that are non-negotiable – practice and games. I have yet to meet a customer or client who overtly does not understand or respect that; if I do, I’d rather not work with them.

    ‘course, clients do tend to call me at all hours now, and in this market, I’m grateful for the ringing. 🙂

  2. Sherry Baker

    July 24, 2008 at 7:52 pm

    Rocky, I couldn’t agree more! I have a family member who argues that I should be available 24/7 to my clients. In a former life I was on-call 24/7, which made for NO LIFE doing a job I loved, but burned out on. When I left that world I said ‘never again!’. Now my clients know when I’m available and all seem to be just fine with it.

    Love your first post! I see why you’re one of the AG Chosen Few. Keep it up, man!


  3. Matt Stigliano

    July 24, 2008 at 8:01 pm

    Rocky – Love the “Ok for a Monday morning” line. I can see where that would open up a lot of conversation. Great thinking!

  4. BawldGuy Talking

    July 24, 2008 at 8:03 pm

    Absolutely unbelievable. Thanks so much for this post. You’re gonna be a hit for sure. Talk about breakin’ in big time.

  5. Jason Sandquist

    July 24, 2008 at 8:12 pm

    Great Idea, although I am still young and not yet tied down. That is something that I need to work on because I can tell what the biz does to people, I guess it is sort of like an addiction. Time is needed to disconnect and enjoy life.

  6. Jamie Geiger

    July 24, 2008 at 8:25 pm

    It is great you have set this schedule, and I think, as long as you communicate it with your clients, they will be very respectful of your personal time. I am “starting” to set some limits- I no longer spring for the car keys as soon as someone calls and says they want to go see a house. I do a lot more pre-qualifiy. Great post!!

  7. Teri Lussier

    July 24, 2008 at 8:27 pm

    You are a smart guy Rocky!
    Listening to your wife is always a good idea. 🙂

  8. Rocky VanBrimmer

    July 24, 2008 at 8:33 pm

    Terri, she would beg to differ at times! 😉

  9. Faina Sechzer

    July 24, 2008 at 8:41 pm

    Very smart practice. I am trying to be like that, but not quite there yet. The funny (or may be sad) thing, I got a call today from someone out of state, who said I was the only one who answered the phone. Go figure:)

  10. Steve Belt

    July 24, 2008 at 9:13 pm

    I love the “Monday” line. Gotta agree that it seems like that would work very well. I too have put some control over my availability. There’s absolutely no way I will schedule over my karate time on Monday and Wednesday evenings, nor will I schedule over any cycling time on weekend mornings. And Friday night is date night.

  11. Bob

    July 24, 2008 at 10:19 pm

    When i started in this biz many moons ago, i was in a similar situation. Newly married, newly licensed, and in a down market where you were thrilled when the phone rang. Few had cell phones, so you gave out your home phone. Three years into it and one of the top agents in the country hired me as a buyer agent (the first one in my market to do so).

    He laid down the expectations, then told me I had to pick one weekday to take off, and every third week it would be a Saturday or Sunday off. I was not to come into the office on a scheduled day off and unless it meant a deal was dying, no one from the office would call me. I was floored.

    He told me that without a regular day off and a semi regular schedule, I would burnout and be of no use to him and this was strictly a selfish, but smart business decision on his part.

    Now I book all activities as appointments, be it a listing appointment or coaching a ball game. Unfortunately, there are still people who don’t give a hoot about my family time, but most can handle “I’m booked at the time”. Those that can’t are not worth it.

  12. bill lublin

    July 24, 2008 at 10:48 pm

    Rocky,Great point that you make- No matter how you do it,you need to put aside time for your family. My style was to schedule my family time as part of my week, and to make them priorities. Never missed my son’s school or life events, and managed time to maintain a relationship with my wife. However you do it, you need to maintain balance


    July 24, 2008 at 11:12 pm

    You definately have to balance fun, work, play, family all together, and real estate agents have a lot of crazy hours. I have been an agent for 6 years, so I know what it’s like. I try to always educate people on time saving stuff on my blog whenever I can, I have met a lot of great people in the business though. I like the photo above.

  14. Carson

    July 25, 2008 at 12:53 am

    I like the idea, because even if you cheat you know you can do it somewhat undisturbed. I think it may send a deeper message, invoking professionalism and good business behavior… shows you are organized and a mover. Unless you are really best buds, I think any worthwhile client should understand and respect that you would prefer email over a phone call past 9PM.

    The cool factor of a client twittering you at 2AM would be hard to resist.

  15. Mike Taylor

    July 25, 2008 at 4:59 am

    I make myself very available to my clients, however there are times when I do need to just shut it off or I will go insane. Making myself as available as I do, I find people are more than respectful when I tell them I am not available that time or day.

  16. Glenn fm Naples

    July 25, 2008 at 5:26 am

    Rocky – congratulations to you for taking back control of your life. There are few if any true emergencies in real estate that we have to work 24/7/365.

  17. Chuck G

    July 25, 2008 at 5:40 am

    To repeat what a very well established agent here once told me…

    “A happy wife is a happy life.”

  18. Vance Shutes

    July 25, 2008 at 5:43 am


    Welcome aboard! It’s great to be reading you here. What a great way to start – by setting limits. As real estate professionals, we can learn well from other professions. You certainly wouldn’t expect a doctor to take your call at 2am. And let’s hope you never have a need to reach an attorney at 2am, either. By setting limits, we’re telling the world that deserve to be treated as the professionals we most certainly have become.

  19. Jim

    July 25, 2008 at 8:25 am

    Nice words Rocky. I think the key is “control”. Also, by setting a work time-frame, it gives a normalcy feeling to work. The hardest thing for new people coming into real estate or any self-driven business is to stay focussed and to have a plan (and follow that plan of course).

  20. Molly

    July 25, 2008 at 9:26 am

    Beautiful! Boundaries work. I have heard from more agents about how they can not set a schedule-that their clients would go else where-people have no patience….you name it. I have heard it.

    I find it extremely refreshing that you have set a schedule, stick to it and it works. You have given me hope for humanity….mmm…ok, well at least some of the people I work with at any rate.


  21. Bill Lublin

    July 25, 2008 at 10:33 am

    @Chuck G – My wife enjoyed your last comment – life is good! 😉

  22. Matt Stigliano

    July 25, 2008 at 10:54 am

    @Bill Lublin and @ Chuck G – My wife would applaud too. She reminds me of that quote every once in awhile just to make sure I don’t forget it!

  23. Mike Gray

    July 25, 2008 at 1:18 pm

    Great post. I dropped 40lbs. by setting up a scheduled appointment on my calendar to work-out. It was the only way I found to force myself away from work to get a work-out in and to not allow people to schedule meetings for me that would conflict. If you are having difficulty making time for something, schedule it as an appointment for yourself.

  24. Melina Tomson

    July 26, 2008 at 7:54 pm

    I have always taken a weekday off to volunteer in my kids school. I have NEVER had an issue with a client over my schedule. I think the thing is just letting them know how you work.

    I personally don’t understand agents that take phone calls at all hours. What possibly needs to be answered at 9:00 at night that can’t wait until 9:00 am.

  25. Jim Gatos

    July 27, 2008 at 8:34 am

    Just don’t have one of those cornball “Brian Buffini” messages on your voicemail greeting .. “I only return calls between 11 to 1 and 3 to 5”. I find them insulting and a rather pathetic attempt to try to control others…

  26. Paula Henry

    July 27, 2008 at 9:46 pm

    Guilty here! I have a horrible schedule; no, actually – I have no schedule. I have recently decided to take most of my work to the office, instead of having it before me all the time at home. I’m hoping it will help control the urge to work when I should be having fun. It’s a start.

  27. Glenn fm Naples

    July 28, 2008 at 7:18 am

    Chuck G – your saying is very true

    , but couldn’t this be true for the ladies involved in the real estate profession as well?

  28. Glenn fm Naples

    July 28, 2008 at 7:21 am

    Paula – you have to commit to leave the work at the office. I have personally found that having an office outside of the home means I leave the work at the office – just have to learn to be more reasonable about the hours spent in the office. 🙂

  29. Chuck G

    July 28, 2008 at 7:25 am


    You are absolutely correct….but I’ll leave it to you to find a jingle that rhymes with “husband.” 🙂

  30. Glenn fm Naples

    July 28, 2008 at 7:30 am

    Chuck G – thanks for the assignment. Will have to find some ladies to think about that one. LOL

    Also wishing that I can figure out the blockquote cite command properly. LOL

  31. Jeremy Hart

    August 4, 2008 at 10:31 pm

    I find that if I don’t set boundaries, I can go about six or seven days straight before I just have to take a break. I need a mental, emotional, physical break from real estate; some time to just unwind. I know that’s my limit, and that I have to be consistent with setting boundaries.

    Well done Rocky, welcome to AG!

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Business Marketing

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(BUSINESS MARKETING) As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again – here are three thoughts to ponder going into the future.



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The past year has been challenging for businesses, as operations of all sizes and types and around the country have had to modify their marketing practices in order to address the sales barriers created by the pandemic. That being said, things are beginning to look up again and cities are reopening to business as usual.

As a result, companies are looking ahead to Q3 with the awareness they need to pivot their marketing practices yet again. The only question is, how?

Pandemic Pivot 1.0: Q3 2020

When the pandemic disrupted global markets a year ago, companies looked for new ways to reach their clients where they were: At home, even in the case of B2B sales. This was the first major pivot, back when store shelves were empty care of panic shopping, and everyone still thought they would only be home for a few weeks.

How did this transition work? By building out more extensive websites, taking phone orders, and crafting targeted advertising, most companies actually survived the crisis. Some even came out ahead. With this second pivot, however, these companies will have to use what they knew before the pandemic, while making savvy predictions about how a year-long crisis may have changed customer behavior.

Think Brick And Mortar

As much as online businesses played a key role in the pandemic sales landscape, as the months wore on, people became increasingly loyal to local, brick and mortar businesses. As people return to their neighborhood for longer in-person adventures, brands should work on marketing strategies to further increase foot traffic. That may mean continuing to promote in-store safety measures, building a welcoming online presence, and developing community partnerships to benefit from other stores’ customer engagement efforts.

Reach Customers With PPC

Obviously brick and mortar marketing campaigns won’t go far for all-online businesses, but with people staying at home less, online shops may have a harder time driving sales. Luckily, they have other tools at their disposal. That includes PPC marketing, one of the most effective, trackable advertising strategies.

While almost every business already uses some degree of PPC marketing because of its overall value, but one reason it’s such a valuable tool for businesses trying to navigate the changing marketplace is how easy it is to modify. In fact, best practice is to adjust your PPC campaign weekly based on various indicators, which is what made it a powerful tool during the pandemic as well. Now, instead of using a COVID dashboard to track the impact of regulations on ad-driven sales, however, companies can use PPC marketing to see how their advertising efforts are holding up to customers’ rapidly changing shopping habits.

It’s All About The Platforms

When planning an ad campaign, what you say is often not as important as where you say it – a modern twist on “the medium is the message.” Right now, that means paying attention to the many newer platforms carrying innovative ad content, so experiment with placing ads on platforms like TikTok, Reddit, and NextDoor and see what happens.

One advantage of marketing via smaller platforms is that they tend to be less expensive than hubs like Facebook. That being said, they are all seeing substantial traffic, and most saw significant growth during the pandemic. If they don’t yield much in the way of results, losses will be minimal, but given the topical and local targeting various platforms allow for, above and beyond standard PPC targeting, they could be just what your brand needs as it navigates the next set of marketplace transitions.

The last year has been unpredictable for businesses, but Q3 2021 may be the most uncertain yet as everyone attempts to make sense of what normal means now. The phrase “new normal,” overused and awkward as it is, gets to the heart of it: we can pretend we’re returning to our pre-pandemic lives, but very little about the world before us is familiar, so marketing needs a “new normal,” too.

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If you haven’t noticed, ads are becoming extremely common in places that are extremely hard to ignore—your Instagram feed, for example. Advertising has certainly undergone some scrutiny for things like inappropriate placement and messaging over the years, but it turns out that sheer ad exhaustion is actually more likely to turn people off of associated brands than the aforementioned offensive content.

Marketing Dive published a report on the phenomenon last Tuesday. The report claims that, of all people surveyed, 32% of consumers said that they viewed current social media advertising to be “excessive”; only 10% said that they found advertisements to be “memorable”.

In that same group, 52% of consumers said that excessive ads were likely to affect negatively their perception of a brand, while only 32% said the same of ads appearing next to offensive or inappropriate content.

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Like most industries, advertisers have faced unique challenges during the pandemic. If there’s one major takeaway from the report, it’s this: Ads have to change—largely in terms of their frequency—if brands want to maintain customer retention and loyalty.

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It’s important to keep in mind the different tactics at your disposal for increasing customer loyalty. Noupe recently released a list of actionable tips for increasing this loyalty. Let’s examine these ideas and expand on the best.

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  7. Avoid laziness – Stay sharp at all times. Don’t treat all customers as nothing but currency. Include personalized touches wherever you can. This will make all of the difference.

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