It shouts how mighty, majestic and magnificent we think we are. It’s heavy handed and pushy in pursuit of doing-the-deal. It’s me before thee. It crams square solutions into round problems. Selfish-Selling doesn’t work anymore. It’s zombie dead. That means, it looks raggedy-ass, it smells putrid and it’s soulless. But it doesn’t know it’s dead, it shambles around threatening to feed on innocent civilians. You know what I’m talk’n about, right? Selfish-Selling is zombie dead.
Thankfully, there’s a fresh approach. Instead of the business of selfish-selling and feeding on the innocent, we can focus on…
The Intimate Business of Being Chosen.
I know. It sounds weird, but don’t roll you eyes. Close your eyes. In your head, whisper the word, “intimate”. What feelings rise behind your eyes? Love? Sharing? Passion? Generosity and service? Commitment and trust? Dedication and loyalty? What else?
Out-loud. Say the word “choice”. We like that word, don’t we? Because it’s about us, not them. It’s about what we want, not what they want. It’s about us choosing what’s best for us. Choice is awesome. We don’t want to be sold, we want to choose.
Like I said, “The Intimate Business of Being Chosen” sounds weird, but to our clients, it sounds, looks and feels fantastic, respectful and choosable. Read on to see why.
Here’s what I believe. We live in an anti-selling society. Traditional selfish-selling tactics don’t work. In fact it pisses people off. Today and in the future, we need a new approach to shared success between our clients and us. I propose this two pronged approach.
First, a belief-in and the practice-of intimacy in our approach to business is essential and non-negotiable.
Don’t get me wrong. I don’t propose intimacy as inappropriately personal, overtly familiar or stalkishly creepy. I advocate intimacy in our approach and attitude toward learning, creating, sharing, solving, serving and delivering ever-constant value to our clients and others. We should must infuse our services and solutions with the hottest elements of intimacy and the brightest business strategies.
We have to be careful though! Balance is required. Beam too intense in either direction, too intimate or too business like and you demagnetize your attractiveness, and devalue yourself and your offering.
Second, and this sounds so simple, it’s almost invisible. If we flip our focus from selling me-centered and selfish, to focusing on them and being worthy of choice, we create attention and attraction. We earn loyalty and repeat business. Recommendation and referrals. As a bonus, it also makes us feel proud of who we are, what we do and how we do it. What could be better than deserved success, loyal clients and healthy self esteem?
Can you see yourself choosing to focus on listening, solving and sharing, instead of traditional, and zombie dead, selfish-selling?
Are you with me? Let’s stop chasing, capturing, closing and the business of selfish-selling. Let’s begin to focus on the intimate business of listening, solving, sharing and being worthy of being chosen.
Here’s How To Be Chosen
Let’s begin by asking “Why me”? Seriously, there are hundreds of people professing to do what we do, many of them, for less money. Why should or would anyone choose us? What makes us choosable?
Let’s pause a moment. This is the point where you might feel a bit frustrated. You might feel like the task of going from rarely chosen, or not chosen often enough, to frequently chosen, referred and recommended, is futile, too difficult, or not in you. Ignore the doubting whispers in your head! Rise up and show up.
There are two keys to being supremely choosable. If you will begin these two things, you’re on your way:
1. Embrace and practice intimacy in the approach, creation and delivery of your business products, services and solutions.
2. Doggedly, yes doggedly, pursue new knowledge, reinvention, renewal, tolerance with discomfort and a open soul for change. This means splashing around with the new, the unfamiliar, the unproven and the uncertain. Do it daily. Things you can effect and worth focusing on are:
- your image.
- your services.
- your knowledge.
- your approach.
- your delivery.
- your tools.
- your follow through.
- your attitude.
- your listening.
- your positioning.
- your beliefs.
- your ethics.
- your empathy.
- your communication.
- your broadcast.
- your commitment.
Here’s How To Get Started…
Where should you start? It doesn’t matter. It only matters that you start.
When should you start? Now! In fact, by reading this you’ve already started. Keep moving.
Get out and about. Expand your exposure, meet new people and join new tribes. Go new places, see uncommon things, experience fresh adventure. Be Brave. Be Bold.
Take what you learn and use it to share, solve and serve.
Choose an intimate business approach, stop selfish-selling styles, take what you learn and use it to share, solve, serve and being worhty of being chosen. Start today. One step at a time.
Good luck. Let me know how I can support you.
PS. If you think I’m full of crap, or you have something to share, or if you simply want to show the world you were here, please know, all comments are graciously received and appreciated.
Cheers and thanks for reading.