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I don’t adore you, I pity you…




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Another Hero Has Fallen

I know that many of us have written or read posts begging for “niceness” in the blogsphere, and I am sure many of us are tired of hearing the constant rants regarding the big meanies that tend to live to trash other people. I’ve read yet another ill intended blog last night, and I’m frankly sick of it. I have yet to figure out what benefit an author of these type of posts receives. In this case, it was a writer who I have ignored their past attacks and concentrated on the positive contributions (which were many) that I’ve seen them articulate. They were the single author that I had followed on this particular blog, because the sum total of the other posts were usually, simply nefarious. It is inconsequential to you the reader, or to the blog itself; but I have promptly removed this last blog author from my reader.

If you only had a heart

In reading this latest blog I had to ask a question. Does the author of these hateful posts realize that the target of their insalubrious writings have families? They are people, who in most cases, are simply trying to provide lodging for their families and groceries for their children? In this case I haven’t a clue about whom the rant was and don’t care. I am curious as to when we, as blog writers, were knighted to ride the white horses and slaughter the heretics, who may not think as we do!?!?! Is there any consideration to why the feel they must emasculate another? There is no evident benefit to the author, other than attention for the obtuse individuals who comment on such posts in support. Why squander the gift that has been bestowed on you, to articulate thoughts into words or writings on such articles?

You are the sum total or your surroundings

We’ve heard the programming phrase ‘garbage in; garbage out’ frequently, but do you understand what that means? We are the sum total or our influences, in many cases. If I were to continue to surround myself with angry and nonconstructive writers and articles, I tend to believe them or at least to be influenced by them. I also tend to be judged with them. Guilt by association, so they say.

Who influences you?

I am incredibly honored by my affiliation with I feel that I am the least deserving of the other writers to able to post my musings in this venue, and daily learn to be and do better by reading this resource. However, if I found that the other contributors to this platform were able to use it as a venue to launch unprovoked personal attacks on any other person, I would readily (and quietly) retire from this group. (I am thankful that I have yet to see such behavior here.) There would be no loss from the great contributions made here, but I would not want to be related to the kind of rampant negativity found elsewhere. I am relatively young to this writing opportunity and don’t want to be over-reaching, but I wouldn’t want readers and friends to think that I supported the source of degradation that is allowed elsewhere. I think a village is made up of it’s citizens and I would challenge writers who try to contribute; yet remain separate from their platform, to realize that readers don’t recognize the difference.

Not just another plea

I know that I’ve used blogging as a platform to ask other writers to simply be nice, and this is not another plea to those writers. This is a recommendation to other readers to start spending your time reading and dwelling on blogs that actual benefit your career and take a stand that you will not support those who enjoy harming others. There is little value to be gained, even in the best post, to tolerate the school yard bully who terrorizes another and embarrass another in front of their friends and families just for the hope of increased comments and webtraffic. Is it really that important? Even if your flaming another because you don’t agree with their words, personal attacks are simply the result of one who typically can’t debate a greater issue. Surprisingly enough, many of the web-terrorists I’ve seen are much more capable and intellectual than their gutter based personal attacks. They could effectively debate issues, but they choose the easy road and simply attack the person.

Debate is a terrific benefit of communications; personal attacks are the unnecessary evil of the same venue…

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  1. Mariana Wagner

    April 12, 2008 at 3:46 pm

    A lesson I have had to teach my kids … You are judged not only by the people you choose to be around, but also by the people you choose NOT to be around.

  2. Matthew Rathbun

    April 12, 2008 at 3:54 pm


    I think most of our parents teach this basic principal to us; I just think the “freedom” of growing older makes us forget those basic principals…

  3. Mark Daugherty

    April 12, 2008 at 6:28 pm

    My parents often told me that if I didn’t have something nice to say, I should say nothing at all. I usually heard that when I was bickering with my siblings. Your post reminds of their comments, and more importantly the intent of their comments. They were trying to teach me that negativity will only lead to more of the same. They were trying to teach me to offer solutions instead of complaints. You sound like my parents.

  4. Vicki Moore

    April 12, 2008 at 7:57 pm

    When you lie with dogs you get fleas.

    Occasionally when heated conversations get out of hand disparaging comments are made. Unfortunately lately it seems to be more common than not. We all may need to take a deep breath and give ourselves five minutes’ timeout before we spew or respond to it.

  5. Matthew Rathbun

    April 12, 2008 at 9:50 pm

    Mark, I hope you like your parents, they sound like great people 🙂 I do tend to sound paternal when I write.

    Vickie, you struck me, in your writing, as a peace maker. The taking a deep breath has been a personal failing for years. I tend to want to use my God given quick wit to pound the other person. All that ever results from those quick responses are more battles and people getting upset with me.

  6. Russell Shaw

    April 12, 2008 at 11:45 pm

    Sorry to disappoint you. I do understand how you feel. My goal was not to upset decent people.

  7. Matthew Rathbun

    April 13, 2008 at 5:50 am


    The words of a song “You’re so vane, I bet you think this song is about you, don’t you” ring in my head 🙂

    I tried to be as non-direct as I could, but you’re actually one of THREE this week that I have read and felt that they were better than their post.

    I (better than most) know how much I wish to articulate my displeasure with someone who has offended me, and my zeal for righteousness may become overwhelming. It occurred to me that this very post wasn’t much different than your own. I think it was more piercing because of the talent you’ve shown in so many other writings, and my encouragement of others to read you.

    However, I am just waiting for some writer who is more creative and smarter than I, to use their blog as a platform to eviscerate Matthew Rathbun, for something that someone didn’t agree with. I don’t want my three daughters to stumble on it while on-line, I want to maintain respect from my wife and certainly don’t want my career harmed.

    I’ve made my mistakes, and changed greatly over time. Everyone says or does something unpalatable in their lives. We need to learn (myself very much included) how to be constructive and engage in healthy debate and separate the person from their mislead opinions.

    Now, I am off to church to ask for forgiveness for all the many stupid things I’ve done this week to hurt others….

  8. Greg Cremia

    April 13, 2008 at 7:31 am

    I don’t know about the blog you are talking about but some of the mean blog posts are written as “link bait.” The idea being that people will link to the blog which helps in rankings.

  9. Broker Bryant

    April 13, 2008 at 5:33 pm

    Mathew, All of us have had one get away from us. I try to look at the larger picture and take in the writers true personality. Some are just always “out to get” others and some just slip up, myself included. We know it’s wrong, we fight the urge and then in a moment of weakness BAM! it’s out there for the world to see.

  10. Matthew Rathbun

    April 13, 2008 at 7:05 pm


    I actually had a interaction with someone today and gave me a different view of this topic and of it’s author. I agree that I should be using more grace in my own white horse ventures. My own post and comments have certainly ran off on their own in the past. Great comments!

  11. Heath Coker

    April 13, 2008 at 7:48 pm

    Another version of Mariana’s saying is, “You are judged not only by the people you choose to be around, but also by the person you choose to be.”

  12. ines

    April 13, 2008 at 8:16 pm

    I will never understand personal attacks – but I can understand when these are meant to be funny……although the “inside joke” is often lost in translation.

    I will tell you one thing, I much rather see a negative post about me, than a coward going behind my back trying to ruin my reputation with anonymous spamming and trying to blacklist my domain.

  13. Larry Yatkowsky

    April 13, 2008 at 10:16 pm

    Even the nicest, most decent dog when in a pack, can turn and exhibit a fierce disposition. It’s an unfortunate event for there is little chance of post-pack rehabilitation.

  14. Genuine Chris Johnson

    April 14, 2008 at 5:17 am

    The problem with a lot of the RE net is it’s sterile and purile.

    It becomes a popularity contest, in lieu of a place to submit ideas.

    There are a lot of bad ideas floating on the RE net. And to call them out is to educate people. But people have a wafer thin sense of proportion, and think a disagreement is the same thing as an insult.

    Hard to do.

  15. Larry Yatkowsky

    April 14, 2008 at 9:45 am


    In this business of real estate after a few years you get a pretty thick skin – you acclimatize to accept a lot of things. But this form/style of the calling out is untenable. I see it as disrespectful, sensationalistic sabre rattling. It is counter productive in educating for the goal is lost in the vitriole. Reflect if you will, on the impression the message left with you. How were you educated?

    While your position “to call them out is to educate” is a reasonable premise and one I accept as valid, the scholarly difference being made in the above comments is that this style of “calling out” has properties similar to getting your head smacked with a baseball bat.

    The sweet spot is that the messager has power if you choose to listen. Should you choose to disconnect, you destroy the power. I’m unplugged!

  16. Gabe Sumner

    April 14, 2008 at 9:56 am

    This post intentionally omits details which makes it hard to put in context.

    However, any blog author who addresses a moderately-sized audience learns what all other authors learn…people are critical. Sometimes cruelly critical. The Internet allows this even more than ever.

    I had a past post of mine make it to the lead page of large social networking web site. I had around 5,000 viewers in 1 day and was called a lot of names.

    I suppose I didn’t really think much of it though. Some of those people had some legitimate points buried in their rants. Others had nothing valuable to offer at all. For me, this comes with the territory. If I don’t want to deal with this, then I shouldn’t publicly state my opinions.

    If you’re blogging then you must feel a need to be “read” or “considered”. That’s why we do this right? I understand that in an ideal world you would qualify your readers and any feedback would be civil and polite. However, we don’t have that luxury. This is “all” or “nothing”.

    Straight to the point; if you can’t take the heat, get out of the kitchen.

  17. Jay Thompson

    April 14, 2008 at 4:06 pm

    Anyone that has done this long enough has likely fired off a post or comment they later regretted. But when a particular writer, blog, or group blog consistently spews vitriol, it gets old. Fast.

    I’ve removed said blogs and writers from my feed reader. At first I thought I might miss something doing that.

    I’ve missed nothing, and gained a lot.

  18. Genuine Chris Johnson

    April 14, 2008 at 10:40 pm


    Calling out a person is one thing; saying “You are stupid” is a big deal

    Saying, “Most agents don’t sell three houses a year–that is stupid” is something you can vet and understand.

    Saying–also: “A lot of mortgage loan officers were complicit in fraud,” Again, calling out.

    People (even RE netters) are asleep;. You have to cut through the fog. Making ad hominem attacks isn’t cool, but letting people off the hook for muddy or dishonest thinking isn’t cool either.

    So what’s a guy to do?

  19. Larry Yatkowsky

    April 14, 2008 at 11:37 pm


    “What’s a guy to do?”

    At all times maintain decorum, good taste, fairness and reasoned consideration in your word-smithing. Little civility remains in this world! The challenge to us all is to accomplish our goals of communicating with something other than a gun. The power of the English language and the nuance of its words is incredible. Use it to your very best ability. Blogs are a wonderful forum that is unprecidented and unique in allowing us all to aim high to be our very best amongst our peers. They are for the most part unfailingly forgiving of our indiscretions when we slip – and we all slip! I sense that within the Genius community there is not one amongst the many who would not stoop to help should you be in need.

  20. Bill Lublin

    April 15, 2008 at 3:52 am

    Matthew – Always take the high rode- and I know you do

    Gabe- Sorry I disagree with you – taking an action on my part (blogging) does not excuse bad behavior on the part of another – Nor is the anonymity of the web an excuse for being a bully or a racist, or a hate monger of any sort – that’s just bad- and it demeans the room when those bad actions are taken

    Larry – Well said – well thought, my only regret is that you said it before I could (though I would not have said it as well) 🙂

  21. Gabe Sumner

    April 15, 2008 at 10:14 am

    Hey Bill,

    I’m not saying it’s right; I’m simply saying encountering “ugly behavior ” is a side-effect of posting public material.

    It’s fine to have a philisophical discussion about polite conduct, but you will never be able to fully qualify your audience or their reactions. So again, I’m not “excusing bad behavior”, I’m merely stating the obvious; the obvious being that “ugly reactions” are a natural side-effect when you gain a sizable audience. If you can’t stomach this, you shouldn’t stand on a public stage.

    I also believe it is important to trust your audience. If someone is making an ass of themselves, I assume other readers can see it. In most cases, it isn’t necessary to intervene. Ugly behavior has a way of turning in on & destroying itself. You just have to give it time.

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Business Marketing

10 must-listen-to podcasts for business owners

(MARKETING) If you’re a business owner and want to learn something…anything…give one (or all) these podcasts a listen.



headphones listen podcasts

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

From interviews with business leaders to industry-specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly popular show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace,, Kiva, Teach For America, and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further than Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real-world applications and cover everything from marketing to technology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo, or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help, and business advice, Back To Work takes on a new topic relating to productivity each week.

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Business Marketing

Why your coworkers are not your ‘family’ [unpopular opinion]

(MARKETING) “I just want you to think of us as family,” they say. If this were true, I could fire my uncle for always bringing up “that” topic on Thanksgiving…



family coworkers

The well-known season 10 opener of “Undercover Boss” featured Walk-On’s Bistreaux & Bar. Brandon Landry, owner, went to the Lafayette location where he worked undercover with Jessica Comeaux, an assistant manager. Comeaux came across as a dedicated employee of the company, and she was given a well-deserved reward for her work. But I rolled my eyes as the show described the team as a “family.” I take offense at combining business and family, unless you’re really family. Why shouldn’t this work dynamic be used?

Employers don’t have loyalty to employees.

One of the biggest reasons work isn’t family is that loyalty doesn’t go both ways. Employers who act as though employees are family wouldn’t hesitate to fire someone if it came down to it. In most families, you support each other during tough times, but that wouldn’t be the case in a business. If you’ve ever thought that you can’t ask for a raise or vacation, you’ve probably bought into the theory that “work is a family.” No, work is a contract.

Would the roles be okay if the genders were reversed?

At Walks-Ons, Comeaux is referred to as “Mama Jess,” by “some of the girls.” I have to wonder how that would come across if Comeaux were a man being called “Daddy Jess” by younger team members? See any problem with that? What happens when the boss is a 30-year-old and the employee is senior? Using family terminology to describe work relationships is just wrong.

Families’ roles are complex.

You’ll spend over 2,000 hours with your co-workers every year. It’s human nature to want to belong. But when you think of your job like a family, you may bring dysfunction into the workplace.

What if you never had a mom, or if your dad was abusive? Professional relationships don’t need the added complexity of “family” norms. Seeing your boss as “mom” or “dad” completely skews the roles of boss/employee. When your mom asks you to do more, it’s hard to say no. If your “work mom or dad” wants you to stay late, it’s going to be hard to set boundaries when you buy into the bogus theory that work is family. Stop thinking of work this way.

Check your business culture to make sure that your team has healthy boundaries and teamwork. Having a great work culture doesn’t have to mean you think of your team as family. It means that you appreciate your team, let them have good work-life balance and understand professionalism.

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Business Marketing

Market your side hustle with these 6 tips

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.



side hustle paperwork and technology

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

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