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Quiz: email marketing best practices

Email marketing is quite a science, but is an approachable process and one that can always be refined – how well are you doing at your email marketing? Take this quick quiz to see how well you score.


Just how good are you at email marketing? Are you committing email marketing felonies or performing email marketing miracles? Take this quiz and find out!

1

My emails are personalized: they address recipients by their name so the emails sound like they were written just for them

T

F

2

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My emails provide valuable, useful, and/ or interesting content to my recipients

T

F

3

The content of my emails is not just about me but is also focused on the needs and interests of my recipients

T

F

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4

I don’t just express information through words (telling people what I mean) but I also show them what I mean through images

T

F

5

I use bullets, numbering, and or multiple short paragraphs in my emails so they are highly readable

T

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F

6

My emails follow the RTP rule; they are relevant, timely, and personalized

T

F

7

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My email marketing complies with anti-spam laws and includes an option for recipients to unsubscribe

T

F

8

I track and analyze the results of my email marketing. I look at statistics like open rate, bounce back rate, and click-through rate. This allows me to improve my email marketing moving forward and identify my hot leads

T

F

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9

I use my CRM system to segment my contact list so I can send more relevant and personalized communications to different groups of people in my database

T

F

10

I run my email content through a spam checker to reduce the likelihood of my emails going into recipients’ spam folders

T

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F

11

I ask recipients to add my email address to their address book or “safe senders” list

T

F

12

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I keep my email deliverability high by deleting email addresses that “hard bounce.”

T

F

How well did you score?

One to five true answers: You need to change many of your email marketing practices in order to be effective. Don’t worry, it’s not too late.

Six to nine true answers: You have some work to do to ensure you’re doing everything you can to master email marketing. You’re on the right track, just not there yet.

10 or more true answers: You’re well aware of email marketing best practices and you’re doing the right things to maximize the effectiveness of your email marketing

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Written By

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

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