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Risking the Kunahura in the interest of public knowledge

Such is the power of the kunahura that I rarely risk even thinking about a commission check until a contract has been signed and escrow’s been closed. The kunahura knows when you’re counting your chickens before they hatch and enjoys squashing those eggs.

Having said that …

This has been a busy week, most likely the busiest week of my career. In a two-week span I’ll have gone on four listing appointments (securing three listings with one in the air) and squired seven separate sets of buyers around the Valley.

One contract is being negotiated now and another should be completed at the builder this afternoon or tomorrow morning, kunahura willing. There’s also still a contract on a short sale pending and a decent chance for at least one more contract in the next couple of days and a slight chance at one or two others.

This may explain the brief blogging hiatus. But that’s not the point of this post.

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The greater point is the notion of perseverance, of continuing to work in the manner you believe suits your business best despite the challenges and nay-sayers you will meet along the way.

My marketing plan is simple – I work the Internet. Of the two escrows I currently have, one is a corporate relocation and the other was referred to me by a fellow blogger. Both of the contracts now in play came from the Internet – one from my Arrowhead Ranch site and the other from the blog.

The client I’m meeting tomorrow and the clients I’m meeting Wednesday both came through the Westbrook Village site. Last week’s clients were referred to me by yet another blogger. Saturday’s buyers/sellers are friends of mine.

In short, the web works for me. Yet my attempts at electronic evangelism usually are met with skepticism (at best.) “I don’t know anything about that.” “I’m not techie.” Or my own personal favorite, “I don’t have time.”

It’s amazing that people who have time to spend four hours a week sitting in empty houses twiddling their thumbs, or who have the time (and money) to waste on pretty newspaper or magazine ads or door hangers or calendar magnets or you name it can’t find the time to work on their own web site.

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What everyone wants is to pay someone to put together a web site and sit back as the leads and the checks come through. It doesn’t work that way. Prospecting takes time and it takes effort. Put those in and the leads will follow. Maybe not as fast as you hope and as fast as you may need but they will follow.

The naysayers are everywhere. Don’t put your eggs in one basket. The Internet is a fad. Blogging doesn’t work. Only hyper-local blogs work.

Your choice is simple. Listen to the reasons why something won’t work or get your tuchas in gear and show why they will work. It’s pretty much that simple.

Now I’m off to try and dodge the kunahura for another few hours.

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Written By

Jonathan Dalton is a Realtor with RE/MAX Desert Showcase in Peoria, Arizona and is the author of the All Phoenix Real Estate blog as well as a half-dozen neighborhood sites. His partner, Tobey, is a somewhat rotund beagle who sleeps 21 hours a day.



  1. Benn Rosales

    November 19, 2007 at 11:25 pm

    ha! Jonathan! I think you’re delivering news many in the biz need to hear- another success story! I am very happy to hear your focus on local is working, good for you!

  2. Jay Thompson

    November 20, 2007 at 12:09 am

    OK, I’ll show my ignorance. What the hell is a kunahura?

    “I don’t have time.”

    One of my favorites too. Also, as an agent in my office has said to me on several occasions, “You sure do get lucky with your web stuff!”

  3. Benn Rosales

    November 20, 2007 at 12:50 am

    I honestly don’t know what is it, but we’re now in the top 5 if you search kunahura on google! 🙂 thanks Jonathan! Way to ‘keyword’!

  4. Jay Thompson

    November 20, 2007 at 1:02 am

    I strongly suspect it’s a Yiddish term.

  5. Lani Anglin

    November 19, 2007 at 8:21 pm

    Don’t you guys watch Will & Grace???? 🙂

    Jonathan- great post. Bloggers need encouragement to continue tweaking their work until they find the success you have!

  6. Scoot

    November 19, 2007 at 10:45 pm

    Great thread, lol!

    I’m fairly new to the whole blog scene, but I’ve noticed lately that I seem to have plenty to get accomplished in a day, and more and more seems to be coming from the internet.

  7. Teresa Boardman

    November 20, 2007 at 11:41 am

    . . so you think this blogging thing works? 🙂

  8. Vicki Moore

    November 20, 2007 at 2:33 pm

    I can always use an uplifting story confirming that I’m heading in the right direction. Congrats and go get ’em!

  9. Jonathan Dalton

    November 20, 2007 at 3:26 pm

    Yiddish? Me?

    Well, yeah … it’s yiddish for jinx. I thought my analogy explained it well.

    It appeared the kunahura was winning by around 7 p.m. last night as both of my buyers were waffling like a cook at an IHOP.

    One wrote the contract with the builder at 6 a.m. The other is meeting me shortly to sign off on the counter and take the house.

    Today was buyer number 6 … 14 houses and I think we’ll have an offer by the end of the week.

    Only had to explain why I don’t work on Thanksgiving … less my hang-up than the wife’s.

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