When I was a little girl…a long, long time ago, I remember my daddy saying to me, “Remember who you are.” He never failed to say this just about every time I walked out the door for a night of fun with my friends.
He knew that once your reputation is lost it is hard to get it back. This wisdom applies for both our online and off line reputation.
Everyday we deal with agents who when we get an offer from them, there is either a happy dance or a cringe. It will either be a smooth transaction or touch and go the whole way.
In a multiple offer situation, I’ve had agents tell me they would like to work with me because 1) they know I will work and negotiate to the death, and 2) I will be nice about it.
Recently I finished up a transaction with an agent who shouts from the first page of her web-site about what a great communicator she is, including returning phone calls and her top of the line customer service. Ummmm… I don’t think so…One part of me wanted to shout out a status update on Facebook pointing out the discrepancy but the little voice inside me said, “don’t”.
She is on FB and in the midst of a transaction could have recognized it.
Right now there is a big push for management of your online reputation. Most of us have Google Alerts set up for our name and company to get an alert when we are mentioned online (or to see when the never ending splogs steal our content). That is easy to do and the easiest way to monitor our online reputation.
Occasionally on Twitter someone will ask,”anyone know of a good Realtor in______?”
Regardless of what method(s) we use, it is up to us to be monitoring our reputation on line. If someone leaves a negative or a not so shinning review, we can respond back.
I use to at the end of every transaction, send a survey out to my past clients. I asked for their honest opinion because I told them I was trying to improve my service. We included a self addressed, stamped envelope and we had a good response from our clients. The last couple of years that ROI decreased on folks mailing them back so we stopped doing it.
Your Google Profile is an awesome place to ask people to review you. I have a couple on there, one was a surprise and one was solicited.
One thing I checked recently was I went Google and put in my name+reviews. It was so informative I even set up a Google Alert for it. The data was different than just doing a search on my name.
In digging down about 10 pages…I found some very old comments indexed where I had commented on different blogs. Now Activerain supposedly has <do not follow> links in the comments but there sure was a lot of comments in that reputation search.
I even found one where I asked someone for a Seafood Recipe!
Managing In Real Life
Managing your name in real life is a lot easier. We either bite our tongues, or loose it with people. We either do a good job of customer service and get referrals, or we don’t serve them well and we never hear from the again.
I can’t count the times I have hung up with a Short Sale negotiator and screamed my head off.
Jeremy Stoppelman, CEO of Yelp said, “I think we live in a new age of transparency, which is a great thing if you’re fantastic at customer service. Customer service is the new marketing.”
If that statement is true and I have no reason to believe otherwise, then it is even more important that we provide great customer service and monitor our reputations. We know blogging and social media is just our voice going out to a larger audience.
People like to do business with people they know, that they feel are like them, that they can trust. Trust… being discrete. Trust…not doing anything or saying anything online we wouldn’t say or do in person. Trust…not just saying you give awesome customer service but actually doing it.
Or as my daddy said, “Don’t forget who you are!”
Hear me out – Google Alerts but for Facebook Groups
(TECH NEWS) Groouply is a new App that helps you find out what people are saying about your business in facebook groups, even closed groups
Mike Rubini, an Italian developer focused on a portfolio of software-as-a-service offerings, recently announced the launch of a new Facebook tool, Groouply.
(Note: Groouply is not to be confused with the educational forum Grouply, the community management app Grouply, or the now-defunct company Grouply, which developed social networking and online forums for small businesses.)
Groouply lets you monitor Facebook groups for keywords of your choosing. Depending on how it works, this could be a big deal. There are plenty of online trackers. In fact, there are two or three distinct industries built on collecting and processing the vast amounts of information we generate online. SEO, social media management, and big data processing have all developed into large industries with their own dedicated firms, tools, language, and (in big data’s case) terrifyingly powerful hardware.
But so far, Facebook Groups haven’t been a point of focus. You can check search engine results pages, Reddit, Hacker News, Twitter, and public FB posts. But automatically notifying a user about specific mentions in FB groups is something new. The developer claims the tool can even collect data from closed groups.
The potential applications for this are striking. You could get a sense of who’s talking about your company, and what they’re saying. You could make course corrections based on how you’re perceived. You could learn about potential markets you hadn’t considered yet. You could step in to discussions about your company to correct misconceptions. (You could also get dragged into some pretty unprofessional arguments, if you aren’t careful. It is Facebook, after all.)
You pick a group and a keyword, as well as the frequency of your email updates. Options shown in the demo video include daily and hourly. Once you’ve set up the account, the company takes 1-3 days to set you up on the back end, and then you’re good to go. At the current pricing, a $99/month account lets you track 10 keywords across 5 different groups.
Some folks have raised concerns. People have inquired about how the tool collects the data, wondering whether it’s compliant with Facebook’s terms of service. Others have expressed hesitation over the price. Paying $99/month for online marketing tools isn’t unheard of. The popular SEO research tool ahrefs charges $99/month for their basic package, and claims that their $179/month package is their most popular option.
But ahrefs offers a week-long trial for $7 so you can test-drive the service. They’re also running a robust, proven service. Your $99/month gets you 500 tracked keywords, updating weekly. It also gets you keyword reports and batch analysis, backlinking alerts, and 10,000 pages’ worth of site audits.
Groouply’s arrival has generated some buzz. When it launched two days ago, it became the #4 Product of the Day on the tech forum Product Hunt. Depending on what happens next, it could fill a much-needed niche in the social media marketing toolbox.
Accessibility to your website could make or break your brand
(BUSINESS MARKETING) Some companies are making sure their websites have more accessibility, and are creating design tools that help simplify the process for other designers.
In August, The American Genius reported that Domino’s Pizza had petitioned the Supreme Court to hear a case it had lost in the Ninth Circuit Court, in which the court ruled that the pizza chain was required to improve the accessibility on their website to blind and visually impaired users.
Last month, SCOTUS declined to hear the case, maintaining the precedent that the standards set forth by the American Disabilities Act (ADA) apply not only to brick-and-mortar business locations, but also to websites.
The decision was a major win for disability rights advocates, who rightly pointed out that in the modern, internet-based age, being unable to access the same websites and apps that sighted people use would be a major impediment for people who are blind or visually impaired. Said Christopher Danielson of the National Federation of the Blind, “If businesses are allowed to say, ‘We do not have to make our websites accessible to blind people,’ that would be shutting blind people out of the economy in the 21st century.”
Although legislators have yet to set legal standards for website accessibility, the Domino’s case makes it clear that it’s time for businesses to start strategizing about making their websites accessible to all users.
Many companies worry that revamping websites for accessibility will be too costly, too difficult, or just too confusing given the lack of legal standards. However, some forward-thinking companies are going out of their way to not only make their websites more accessible, but to create design tools that could help simplify the process for other designers.
A great example is Stripe.
If you have an online business, you may already be using Stripe to receive payments. Designers Daryl Koopersmith and Wilson Miner take to the Stripe blog to detail their quest to find the perfect and most accessible color palette for Stripe products and sites.
Color plays into accessibility for visually impaired users because certain color contrasts are easier to see than others. But making Stripe more accessible wasn’t as simple as just picking paint swatches. Stripe wanted to increase accessibility while also staying true to the colors already associated with their brand.
Our perception of color is quite subjective; we often instinctively have strong opinions about which colors go well together and which clash. To make matters even more complicated, existing color models can be confusing because there is often a difference between how a computer mathematically categorizes a color and how our eyes perceive them.
Koopersmith and Miner give the example that if the human eye compares a blue and a yellow that have the same mathematical “lightness,” we will still perceive the yellow as the lighter color.
To achieve their goal, Koopersmith and Miner created new software that would adjust colors based on human perception and would generate “real-time feedback about accessibility.” In this way, the designers were able to adjust Stripe’s pre-existing brand colors to increase accessibility without losing the vibrancy and character of the original colors.
Not every company can afford to hire innovative designers like Koopersmith and Miner to create new tools every time there is an accessibility challenge. But Stripe’s project shows gives us reason to be optimistic that improving accessibility will become steadily more … well … accessible!
Disabilities rights advocates and designers can work synergistically to set standards for accessibility and create comprehensive tools to achieve those standards. In our highly visual age, it’s important to ensure that no one is left behind because of a visual impairment.
10 inspirational print brochure examples
We believe that print is nowhere near dead, it is just changing as things go digital, and only the best stand out.
Below are 10 inspirational print brochure examples that show print is not only alive and kicking, but when infused with a bit of creativity, can make an enormous impression. Gone are the days of horrid clip art and walls of text that overwhelm. Clean typography and design are the name of the game, and added flair can go a long way. Here are some ideas to get you started, click any of the images below to see more photos of each campaign and to dig deeper:
Craft Beer Field Guide
With this fold up brochure guiding Madison’s Craft Beer Week attendees, a vintage vibe is created through color and typography choices, with an emphasis on function and ease of reading. The guide is so enchanting, it is likely that most attendees kept the brochures, a dream for any designer or marketing team!
Italian Loft Brochure
In this Italian Loft Brochure, a classic Tiffany & Co styled blue and chocolate brown highlight the features of this luxury loft community, and is presented in a beautiful, heavyweight cardstock cover that keeps all additional papers that come along with tours. It’s more than just the brochure’s design, it’s the presentation, simplicity, and choice of materials that is eye catching about this print brochure.
Campaign for Freedom
Expressing the dire situation in North Korea, this campaign brochure uses simple to digest infographics and keeps to four colors – black, white, red, and yellow. It is effective for sticking to the point and using bold graphics.
Gourmet Natural Foods
Retailers often go overboard either by offering too many walls of words and facts, or by trying to be clever. Instead, this company’s design focuses on the simple ingredients that goes along with their streamlined, organic-looking containers. This brochure makes you want to go start eating hippie food, even if you’re a cow eater, just because it’s so aesthetically pleasing!
Graphic Designer Portfolio
When a seasoned graphic designer shows off, you can be sure that their presentation will never be an aged headshot of them with bullet points of their accomplishments. No, graphic designers show instead of tell, as below:
When introducing a typefamily to the world, a designer can choose to slap up a website, or go the traditional, and more elegant route of printing a type booklet explaining the type and giving buyers of the typefamily (font) a closer look at what they are buying. Brilliant.
Yahoo’s brochure is a reminder that simple design elements can go a long way – a folding tab, white space, ditching clip art, and keeping consistency between pages all work in harmony to create a quality print brochure.
Antique News Format
In a very clever move, this commercial and residential space is being sold in the form of a large, folding antique- looking newspaper, complete with appropriate fonts and an antique layout, with surprisingly sharp and never cheesy images.
Architect’s Timeline and Story
Promoting an architect’s impressive timeline and story, this print campaign shows the power of red, black and white, making a dramatic impression at a quick glance. Using high quality photography and traditional movie poster tricks, the campaign is stunning.
Our Favorite: Lennar’s Old School Fun
Lennar’s new “Spencer’s Crossing” community brochures got a touch of old school, making the brochure a game that anyone can play. It’s more than a gimmick, it is consistent with their collateral that appeals to the youthful nature of the product and area.
Chick-fil-a stops donating to anti-LGBTQ orgs; can we eat hate nuggets now!?
Brave: A whole new browser with user privacy in mind
Social media site by Wikipedia founder – lofty goals, limited functionality
Reality check: WeWork can make mistakes, lose billions – you can’t
Ford rolls out a weird electric SUV that is somehow also a Mustang
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10 inspirational print brochure examples
Serial procrastinator? Your issue isn’t time management
For meetings that should be an email? There’s an app for that
Millennial women share about how they spend (and save) money
Anti-surveillance mask – creepy, ingenious, or potentially illegal?
Amy’s Ice Cream founder on Austin’s business risks and rewards #WhyAustin
Turns out a lot of people are in between introverted and extroverted
P. Terry’s founder on the booming economy in Austin #WhyAustin
Ladies and gentlemen, the U.S. National Anthem
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