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The Power of Hyper-local Twitter



We are hearing all this talk about the power of twitter and a lot of us do it for fun.  Heck! nothing better than being considered Twitterati or Twittercizing with @GingerW and @Housechick. But is there REAL value in twitter?  CAN you get business, CAN you really connect and engage at a local level that will benefit your business?

The answer is a big fat YES!  The bad news is that it does take some work…but it’s WELL worth it!

As simple as a TwitPic

Here’s what happened this past week.  Rick made me an impromptu mojito before dinner on Wednesday (yes he does that often and hence the MOJITO Staple that follows us).  I decided to take a photo of it and post it on TwitPic and soon started getting a bunch of responses from my local followers.

Oooh I love mojitos….when can we meet for mojitos…..we should have a meet-up…..that’s a great idea….let’s have a mojito tweet up… about Friday?……is anyone up for it……somewhere in south beach……let’s do lincoln road……how about van dykes…..sounds great…..pick a time…..10:00 PM works for me…..anyone else……we have a miami mojito tweet up….spread the word….can’t wait to meet you in person! Announcement:  MIAMI MOJITO TWEET UP on Friday at 10:00 PM at Van Dykes on Lincoln Road!

Nothing beats F2F

It was that simple!!  10 of us ended up meeting on Friday for a Miami Mojito Tweet Up and not only did we have fun, but we learned about each other and made a real life connection.   I will be honest, There’s a part of me that says that engaging others should not be this planned and controlled, but the fact that the ten of us had the same motive and it was a small group, made it so much more personal and it was a total success.

So let’s analyze this Tweet-up

We opened doors by going out of our way to meet 8 other people in our city.  These are people that are into social media as we are, they are in different industries and also see the power of engaging people on-line.  We learned about each other’s businesses as well as made a real connection.  HELLO!! IS ANYONE PAYING ATTENTION HERE??.…this is HUGE!

By engaging people from our social media efforts and meeting them Face to Face, it is word-of-mouth-marketing at its best.  Think about the power of this.  The next time I’m on twitter and post a link or ask a question, these 8 people will be more likely to engage me, pay attention and pass on the information.  The next time these 8 people are asked about real estate, they will be more likely to think of us and recommend us.   Because of the reciprocal nature of social media, we will be more likely to recommend them and help them as well.

Powerful Viral Marketing

We left feeling closer to a group of individuals that just exchanged a couple of words on-line.  I now understand their tweets at a personal level, know about their kids, their real life and can now really understand what goes on in their world.  We didn’t have to talk about business, we talked about music, soccer, dancing, pool – we had a few mojitos and ended up hugging by the end of the night (4:30 AM ahem).

So what are you waiting for!!!  Don’t wait for 50+ people to show up at a tweet up!  Start small and come back and tell me how it went.  I personally feel great about these 8 people and will go out of my way to meet with them again.

Keeping Up

I use Tweetdeck and create groups – I have a group for Miami Tweeps and now one for my Miami Mojito Tweet Up Tweeps (that’s a mouth full).  I know you can also save searches with all the people you want to keep an eye on and stay focused in a particular conversation.  There are tons of tools out there, but unfortunately, you’ll have to ask one of our Agent Genius Geeks for the 411.

side note:  thanks to my Internet Conscience for ALWAYS giving me ideas to write (you know who you are)

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Jeff Dowler

    November 24, 2008 at 12:33 pm

    Terrific example of the power of social media. Just goes to show relevance is in the eyes of the beholder.

  2. Jack Leblond

    November 24, 2008 at 12:52 pm

    Face-to-face and word-of-mouth are not often terms people consider when they think about social media tools – especially Twitter. You’ve just proven them wrong and are better off for it – congrats!

  3. Ines Hegedus-Garcia

    November 24, 2008 at 12:54 pm

    Jeff – a little effort goes a long way, especially when you can have a little fun in the process

    Jack – I’m flattered….thanks for the compliment – if we combine our social media efforts with F2F interaction, the picture becomes complete.

  4. Cathy Tishhouse

    November 24, 2008 at 1:39 pm

    I just joined Twitter a few days ago and everywhere I look there is twittering. I hesitated for so long and I am amazed how quickly I am into the world of tweets. We still need the face to face and I now see twitter as a way to make connections in a way I never expected–exciting and completely unpredictable.

  5. devBear

    November 24, 2008 at 2:04 pm

    So sad I left Miami before having the chance to meet you and become one of your Miami F2F twitterbudz!

  6. Ines Hegedus-Garcia

    November 24, 2008 at 2:47 pm

    Cathy – the beauty of Twitter is that you can do with it what you want. Some people use it to communicate with friends, other to post links, others to get info.

    The possibilities are endless and the developers have done a great job in molding the platform to fit people’s needs. Good luck!

  7. Ines Hegedus-Garcia

    November 24, 2008 at 3:16 pm

    devBear – that IS too bad! I hope everyone reading this gets that I am approachable and I don’t bite. 😉

  8. John Fleming

    November 24, 2008 at 3:21 pm

    God, woman, you wtite even better when it doesn’t have to be broken into 140 character chunks

  9. Ines Hegedus-Garcia

    November 24, 2008 at 4:00 pm

    John – ya think? LOL

  10. The Dude Dean

    November 24, 2008 at 8:42 pm

    Sorry I missed out.

  11. Ines Hegedus-Garcia

    November 24, 2008 at 9:08 pm

    Me too!!! but I’m sure I will meet you at the next one.

  12. Arlington real estate guy

    November 26, 2008 at 4:39 pm

    All right already I’m sold! Finally I will go to twitter–eye opening example. This could help me justify Hard Times Cafe each month 🙂 yum yum

  13. Ines

    November 26, 2008 at 5:40 pm

    Glad to be of help and glad to help create a good excuse! 😉

  14. Missy Caulk

    November 29, 2008 at 10:19 am

    Cool and the meet up was on your favorite topic, errr drink.

  15. Eva Meier

    December 7, 2008 at 4:49 pm

    THanks for the real life example. My husband’s been wondering why I bother…

  16. Eva Meier

    December 7, 2008 at 4:50 pm

    That’s @DelMarAgent, Eva Meier

  17. Ines

    December 7, 2008 at 9:11 pm

    Hi Eva, my husband sees the direct results of social media and still wonders why I bother (you’re not alone) 🙂

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Business Marketing

Buffer’s four-day workweek experiment: Boost or bust?

(BUSINESS MARKETING) After trying out a four-day workweek last year, Buffer is moving forward with the format going into 2021, citing increase in productivity and work-life balance.



Man working in office with headphones on, making use of flexible four-day workweek.

The typical five-day workweek is a thing of the past for Buffer, at least for now. The company has decided to implement a four-day workweek for the “foreseeable future.”

Last year, the company surveyed its employees to see how they are dealing with the ever-changing landscape of the pandemic and the anxiety and stress that came along with it. They soon learned employees didn’t always feel comfortable or like they could take time off.

Employees felt guilty for taking PTO while trying to meet deadlines. Juggling work and suddenly becoming a daycare worker and teacher for their children at the same time was stressful. So, Buffer looked for a solution to help give employees more time and flexibility to get adjusted to their new routines.

Four-Day Workweek Trials

In May, Buffer started the four-day workweek one-month trial to focus on teammates’ well-being. “This four-day workweek period is about well-being, mental health, and placing us as humans and our families first,” said Buffer CEO and co-founder Joel Gascoigne in a company blog post.

“It’s about being able to pick a good time to go and do the groceries, now that it’s a significantly larger task. It’s about parents having more time with kids now that they’re having to take on their education. This isn’t about us trying to get the same productivity in fewer days,” Gascoigne said.

Buffer’s one-month trial proved to be successful. Survey data from before and after the trial showed higher autonomy and lower stress levels. In addition, employee anecdotal stories showed an increase in worker happiness.

With positive results, Buffer turned the trial into a long-term pilot through the end of 2020. This time, the trial would focus on Buffer’s long-term success.

“In order to truly evaluate whether a four-day workweek can be a success long-term, we need to measure productivity as well as individual well-being,” wrote Director of People Courtney Seiter. “Teammate well-being was our end goal for May. Whether that continues, and equally importantly, whether it translates into customer and company results, will be an exciting hypothesis to test.”

Trial Results

Company Productivity
Buffer’s shorter workweek trials showed employees felt they had a better work-life balance without compromising work productivity. According to the company’s survey data, almost 34% of employees felt more productive, about 60% felt equally as productive, and only less than 7% of employees felt less productive.

However, just saying productivity is higher isn’t proof. To make sure the numbers added up, managers were asked about their team’s productivity. Engineering managers reported that a decrease in total coding days didn’t show a decrease in output. Instead, there was a significant output increase for product teams, and Infrastructure and Mobile saw their output double.

The Customer Advocacy team, however, did see a decline in output. Customer service is dependent on customer unpredictability so this makes sense. Still, the survey showed about 85% to 90% of employees felt as productive as they would have been in a five-day workweek. Customers just had to wait slightly longer to receive replies to their inquiries.

Employee Well-Being
With more time and control of their schedules, Buffer’s survey shows an increase in individual autonomy and decreased stress levels reported by employees. And, the general work happiness for the entire company has been consistent throughout 2020.

What’s in store for 2021?

Based on positive employee feedback and promising company results, Buffer decided it will continue the company-wide four-day workweek this year.

“The four-day work week resulted in sustained productivity levels and a better sense of work-life balance. These were the exact results we’d hoped to see, and they helped us challenge the notion that we need to work the typical ‘nine-to-five,’ five days a week,” wrote Team Engagement Manager Nicole Miller.

The four-day workweek will continue in 2021, but the company will also be implementing adjustments based on the pilot results.

For most teams, Fridays will be the default day off. For teams that aren’t project-based, their workweek will look slightly different. As an example, the Customer Advocacy team will follow a different schedule to avoid customer reply delays and ticket overflow. Each team member will still have a four-day workweek and need to meet their specific targets. They will just have a more flexible schedule.

Companies who follow this format understand that output expectations will be further defined by area and department level. Employees who aren’t meeting their performance objectives will have the option to choose a five-day workweek or might be asked to do so.

If needed, Fridays will also serve as an overflow workday to finish up a project. Of course, schedules will be evaluated quarterly to make sure productivity is continuing to thrive and employees are still satisfied.

But, Miller says Buffer is “establishing ambitious goals” that might “push the limits” of a four-day work week in 2021. With the world slowly starting to normalize, who knows when a four-day workweek might reach its conclusion.

“We aren’t sure that we’ll continue with the four-day workweeks forever, but for now, we’re going to stick with it as long as we are still able to hit our ambitious goals,” wrote Miller.

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Business Marketing

Should your content management system go headless?

(BUSINESS MARKETING) You may be familiar with your typical content management system, but had you heard of a ‘headless’ model? Let’s dig into it together.



Person using content management system with hands on keyboard and small bit of desktop visible.

At some point, you have probably worked with a content management system (CMS) like WordPress or Drupal. If you haven’t already, you at least know that this computer software is used to manage website content.

But, have you ever heard of a headless content management system before? We didn’t. So, we set out to find out what it’s all about and how beneficial, or not, it can be for your company.

What is headless CMS?

Unlike your classic CMS, headless CMS is a back-end only content management system. It decouples where your content is stored and authored (body) from the front-end where your content is displayed (head).

This CMS isn’t tied to a particular output like a web page. Content is transmitted as data over an application programming interface (API). It’s a content repository that delivers content seamlessly to any device.

Benefits of Headless CMS

More versatile
Headless CMS isn’t your classic “monolithic” CMS so you aren’t constrained to an all-in-one system that might work for websites but not mobile devices.

Content is consumed by customers in more than one place now. Headless CMS provides a more versatile way to deliver multi-channel content to websites, Android and iOS apps, and even IoT (internet of things), like a smartwatch or in-store kiosk.

Businesses will benefit from this because only one back-end is needed to manage and publish content for different services and products.

No need for specialized developers
Developers aren’t tied to a specific programming language or framework. A developer can choose between using Javascript, PHP, Ruby, or any language they prefer.

If you already have a talented developer, you don’t have to scramble to find someone else who specializes in a specific system or language you are moving to. Your current developer can do the job for you in the best way they know-how.

Better Security
Security is important. Not being married to the front-end, headless CMS has a security advantage a regular CMS doesn’t. Usually, content provided to a headless CMS is read-only, and the admin portion lives on a different server and domain.

With the back-end detached from the presentation layer, there is a smaller target area to attack. Also, layers of code can be used to hide the content-delivering API making it safer than a traditional CMS.

Real-time collaboration
With two separate systems, content editors and web developers can work concurrently. This shortens a project’s timeline and helps get your product and services to market quicker. Also, content editors don’t have to spend more time creating the same content for each system. Designers and developers can take care of that.
Downsides of Headless CMS

As with anything, headless CMS isn’t perfect and isn’t for everyone. It has its disadvantages.

More technical
Little technical involvement is called for in a traditional CMS. As a result, the tool can be picked up quickly by almost anyone.

A deeper understanding of CMS, coding languages, and front-end technologies is needed when using headless CMS. You must have a developer that can build the web or app just for you.

Increased maintenance
With the body separated from the head, there are two systems to maintain. Implementation and maintenance could potentially become complex.

Bigger price tag
Building a system from scratch costs time and money. With a traditional CMS, there is one account, and, most likely, one payment. With headless CMS, you’ll have multiple payments for the CMS, a developer, and the infrastructure running your website or app.

Your custom CMS also isn’t coming from a pre-built content management system. All that hard work takes time (and patience) to get it done right.


Headless CMS lets you create a unique user experience and allow for cross-platform publishing, but it isn’t a one-size-fits-all content management system.

Before you jump ships, take inventory of all your content needs. Does your content need to be published on different platforms? Will a simple stand-alone website work for you? Only you can decide what works best with your business, but we hope this information helps.

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Business Marketing

Spice up your remote team building with a fully virtual escape room

(BUSINESS MARKETING) As part of a remote team, team building has become even more of a groan. But this virtual escape room seeks to make a fun and unique challenge for remote teams.



Woman waving at laptop in living room, on team building activity.

Team building events aren’t everyone’s cup of tea. While some enjoy getting to know coworkers they don’t normally socialize with, others dread the day before it arrives. Plus, there’s always work that needs to be taken care of, and using some of that time to mingle might seem like a waste of time.

Love it or hate it, working remotely has made team building slightly better, maybe? You don’t have to worry about physically being present in a place you don’t want to be. You’re not awkwardly talking to a co-worker whose name you can’t quite remember.

Nonetheless, it also has its downsides. We don’t see each other anymore so it’s easier to not be on the same page, and this makes learning how to work together much harder.

We’re almost a year into the pandemic and happy hour Zoom calls no longer hold the glamour they once did. So, what else is there to do in this virtual world?

Skyrocket Your Team has just the answer for you. This company provides virtual team building experiences through collaborative online escape rooms. The escape rooms are designed with remote teams in mind and can be tailored to accommodate different sized groups.

“If you’re working remotely, Skyrocket Your Team will help your team feel closer together and improve your internal communication,” wrote Co-Founder Jorge Sánchez Hernández. “Our puzzles are designed for teams by adult educators to trigger a set of emotions, feelings, and situations. Everyone sees a different screen and you need to communicate in order to get through the challenges. There is no way to continue without teamwork!”

From the comfort of your office or couch, each team member joins from their own computer and location. The escape room consists of an immersive story about astronauts trapped in a damaged spaceship. By solving puzzles and challenges, the team must work together to repair the spaceship and return to earth.

After hopefully, safely landing your rocket, there is a debriefing session. During this time, teams can share their experiences and discuss what they learned.

Skyrocket Your Team says their new form of team building will bring your company several benefits like:

  • Bringing your team closer together
  • Fostering collaboration instead of internal competition
  • Improving communication across your company

The end goal of the experience is to learn how to communicate effectively by solving the different sets of problems together. And, I think we can all agree that’s a good thing.

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