The Power of Twitter

Twitter Popularity

Whoever thought the word Twitter would become a part of our Social Media marketing plan? I know I didn’t!

I’m really not a big Twitterer (is that a word). In the beginning, I struggled with the whole concept, it seemed it may be a passing fad and I sure didn’t need another social app to track. I have enough on my plate, so I dismissed it. Not totally, I just didn’t jump in with both feet or whole heartedly. Small talk has always been a challenge for me; to take all my thoughts and condense them to 140 charachters is really pushing the “small talk” envelope.

I’m still not entrenched in Twitter, as in, I don’t get involved with a whole lot of conversations. Maybe I should, I don’t know! I am starting to enjoy the ride, though, learning tidbits of information here and there and making a few friends. Not so long ago, the population at Twitter seemed to be mostly those in the real estate business. Recently, the population has exploded and there is a lot of conversation going on in the Twitterverse.

Twitter Local

A few months back I started searching for people in Indianapolis who use Twitter. Nothing against my real estate friends on Twitter; I was just curious about who was out there in my city using Twitter. It seemed to me, the people in my own backyard would be the ones who I would have a greater chance of meeting up with or doing business with. At first, there were just a few people here and there and just like blogging, many dropped off without a twit. Today, more and more locals are using Twitter and I have found some unique businesses out there.

A Few New Friends

I wrote about a few of the businesses on my blog, which I thought were interesting and of real value to the general population of my city. The first one I wrote about was, AroundIndy, a company whose website has an all inclusive listing of everything to do in Indianapolis. I also have a link to his blog from mine. I did this because I believe he offers a real value to the city. In return, he put a link to my site from his. I never expected such generosity.

I found a few more sites last week (from Twitter) which I wrote about. One of the business owners is also a VP of Rainmakers in our city and has invited me to be her guest at a Rainmakers meeting. Rainmakers is a local networking group, which I had planned on joining, so it was really coincidental that she is the VP of a local chapter. She in turn wrote an article on the Rainmakers blog about me, entitled, “Not a Rainmaker, but making rain”.

Now, I am not suggesting anyone go out and start writing about local companies for their own personal gain or recognition, because, we know that won’t work anyway. However, with a sincere interest in supporting your local companies and finding out what they offer, how they can benefit your clients, you may just find a friend or two.