Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Trulia launches Instant Leads to better connect Realtors with consumers

Trulia launches Instant Leads has announced a new online real estate lead notification system for real estate professionals powered by that automatically calls the agent’s mobile phone when consumers leave their phone number, which instantly connects both client and Realtor on a phone call. When a phone number is not left by the consumer or the Realtor does not answer, the Trulia Instant Leads system sends the agent a text message with the consumer’s contact information.

Instant Leads is now offered to all Trulia Pro account holders. Although messaging systems like this are not new and have been used by companies like for years, Trulia would likely claim that its edge is that the Instant Lead systems is using cloud technology.

Twilio and Trulia coming together

“Using Twilio, we’ve built what we believe to be a one-of-a kind powerful service that gives agents the opportunity to respond quickly to consumers inquiries, meet more clients and close more transactions,” said Georg Gerstenfeld, VP of Business Services at Trulia. “Twilio’s technology has allowed Trulia to create instant connections between consumers and real estate professionals. When consumers get a quick response it allows agents to build more relationships with potential clients.”

“Trulia has led the way in many aspects of connecting buyers to properties and agents in the real estate market, and Trulia Instant Leads is a great use of Twilio’s voice and text messaging products,” said Jeff Lawson, Twilio CEO. “We’re excited to power another transformative product from an industry-leader, and expect Trulia Instant Leads will re-invent how agents connect with consumers.”

Advertisement. Scroll to continue reading.

Focusing on lead conversion

We are enthusiastic about any system or method available to Realtors to connect with consumers in a meaningful way. Constance Freedman of the National Association of Realtors’ Second Century Ventures technology fund noted that 65% of all calls to Realtors go to voicemail and 80% of failed calls end up with competitors which amounts to major losses.

Trulia claims their Instant Leads tool increases the chance of turning online leads into a client by one hundred fold.

According to Trulia, “Agents who have instant access to their leads and respond to inquiries within the first five minutes have a greater likelihood of connecting with leads on the first call. Research has shown that the odds of contacting an online lead if called within the first 5 minutes versus 30 minutes drops 100 times, and the odds of qualifying an online lead if called within the first 5 minutes versus 30 minutes drops 21 times. Using Instant Leads and responding to online leads immediately can allow agents to catch the consumer at the peak of interest—while they’re still searching online and near a phone.”

They note that a recent industry report reflects that “86% of leads considered response time to be “extremely important” when deciding on their real estate agent, 31% of leads expected a real estate agent to reply instantly to their online inquiry while 96% of leads expected a real estate agent to contact them within 4 hours of their online inquiry.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Real Estate Technology

(TECH NEWS) It turns out that Internet of Things, like smart bulbs in homes, are not secure and give up your info - here...

Real Estate Marketing

(MARKETING) Your fancy, self-animating website might be making people violently ill, even if it is insanely beautiful. Sorry...

Real Estate Marketing

(MARKETING) Conduit is a CRM that does more than CRM, it analyzes your networking data to help you see how to improve your relationships.

Real Estate Corporate

(REAL ESTATE) Zillow has long been a data powerhouse, but a lawsuit about a $150M listing offers a look into listings claims.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.