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Business Marketing
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You've chosen a font for your emails and it isn't Comic Sans or anything objectionable, but it could still be ruining your rep.
Melissa Zavala
July 16, 2011 at 8:10 pm
Typography in real estate marketing makes a huge difference. Why agents select crazy handwriting fonts that are tough on the eyes is beyond me.
Brad Rachielles
July 19, 2011 at 11:33 am
My older eyes have found the sans serif to be more easily read, especially in the smaller font sizes now appearing in magazines to save paper. Funny that even traditional publications catering to boomers+ are into miniscule sizes. There is also a significant readability difference for almost all fonts when the contrast difference between the type color and the background color is reduced. Gray against blue (don't even think of cluttering this up with serifs)is much harder to read than black against white or yellow.