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Why we need to BE like Kick-Ass iPhone App Creators

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Passionate people – those iPhone App developers.  After they create and share their magical App with the world, they don’t sit on their asses admiring their handiwork.  Or take vacation. Hell no.

Raise Your Hand If You Love Presents

They guzzle even more Mountain Dew, scarf more Skittles and back to work they go.  Like snarling rabid dogs, they attack the task of finishing their next even-cooler version.  They fix the glitches, simplify and sweeten-up everything they can.  It’s a race to impress, Velcro connect, delight and create a culture of equally rabid fans.  It’s a never ending cycle of refinement and innovation.

For us customers, it’s Presents every day.  I smile every time I download one. Don’t you love it?

It’s becoming a minimum expectation.  We’re beginning to expect frequent and free upgrades and enhancements.  And not just with iPhone apps either.  We expect the same special treatment from all product and service providers and experience creators.  When a personal or business product or service is slow to improve (upgrade and enhance) we begin to think them dull and replace them with something sexier.  It’s natural human behavior.

What Does This Have To With Real Estate Agents?

I was thinking, hey, I’m in the real estate business and I’m a service provider and experience creator. How often do I roll out this-is-an-even-cooler-version of what I was offering and sharing before?  Or, do I mostly roll with the  tired tried and true?

If our clients are culture is becoming conditioned to expect Presents and I don’t have any to give, and others do, what will happen to me and my real estate business?

This line of thinking led me asking these questions:

  1. Is our listing photo quality any sharper or attractive than it was back in June?
  2. Is the quality of our connections and conversations within our networks, tribes and niches the same as it was last October?
  3. What about our primary prospecting methods?  Are they the same tried and true methods or are we including new tools and tactics?
  4. What new things have we learned about marketing, trust and sharing? Are we doing any of them?
  5. Are we still blah-blah bragging and boasting harder than we listen?
  6. Are we using new tools like Rapportive.com to expand our social solar system empires?
  7. Are we sharing our knowledge and expertise in new ways? (SlideShare.net/Scribd.com/GoogleDocs/Dropbox.com)
  8. Are we responding to requests and unexpected opportunity any faster?
  9. Is our online presence and any mightier or than it was last August?
  10. Have we made the stressful process of selling and buying any easier, faster, simpler or less stressful?  Or is it the same pain in the ass hassel it was a year ago?

You get the picture.  If everyone everywhere expects more and I continue to deliver what I’ve always delivered, how long before my sexy-offering begins to shrink?  How long before it dims and disappears altogether?  We gotta make sure this doesn’t happen to us.

Better yet.  Wouldn’t it be nice if we changed some things for the better.  Instead of losing customers we would keep them smiling and referring us.   At the same time we we would attract people who are in search of something better?

Here’s My Plan Man.

My first step is awareness.  Now I’m aware – everybody expects Old-Faithful like upgrade-enhancements.  If I don’t for them, they won’t for me.

To lock in success, I need to act like a Mountain Dew fueled, insanely motivated to Dent-The Universe iPhone App creator.  I can’t sit on my ass and admire my past.  I gotta work like a rabid dog to create and deliver upgrade-enhancements – over and over.  No easy feat, eh.  No worries though.

I have a 4 Point Plan:

1.  Every time I download my daily dose of Presents, I’ll be reminded to ask myself, “Hey Ken Brand, what Presents are you delivering today?  What unexpected cool-things have you done for them lately?”  These daily self reminders will keep me aware, focused and quasi-accountable.

2.  I’ll make a list of areas that need upgrade-enhancement and prioritize my list. Areas with the most bang-for-my-attention will sit at the tip-top.

3.  Each week I’ll focus on the top three priorities. Underneath each of my listed items I’ll briefly describe the action steps required to upgrade and enhance whatever I’m currently doing.

4.  I’ll Do It.

Well that’s my plan.  I was wondering if you felt like I do about what it takes to create at culture of delighted clients who want to hire and refer you?  If you do. . .

What Will You Do Next?

~~~~~~~~~~~~~~~~~~~~~~~~~

Cheers.  Thanks for reading.

Photo Credit

PS.  Ok.  All you Smart Phone,  Droid, Berry and only God knows why, Windows mobil users, your App developers are passionate too.  No disrespect.  I love Apple, so I wrote what I know.  XO

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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25 Comments

25 Comments

  1. Benn Rosales

    February 28, 2011 at 10:46 am

    Ken, for me this puts into perspective some things I’ve seen in you lately. I get it. I love your list, and am certainly happy you’re the first thing I read on a Monday morning. If I may add one slight twist to your title and beyond – don’t “act” … but rather … be. You are or you are not.

    I doubt we have one reader at AG who isn’t passionate about their business, but beyond passion, I love that you road map the next level, the next step, and not allowing yourself to slide backwards or sit still.

  2. Rachel Vanderveen

    February 28, 2011 at 10:51 am

    Some really good points in there. Despite your closing comment, I’m still going to say that Blackberry is better 🙂 But I won’t deny that I’ve been drawn to the general sexiness of the Iphone for many months now, and there have been moments of weakness where I almost bought one. The presents ARE better with apple, I admit, but Blackberry makes business simple. But I’ve been diehard Blackberry for years, so I can’t REALLY say which is better forsure 🙂 What presents can I make for my clients today? Good question! Even better post!

    • Ken Brand

      February 28, 2011 at 1:01 pm

      Thanks Rachel, the best tool is the one you like. So rock what you love. Cheers..

  3. Sherri Loomer

    February 28, 2011 at 11:43 am

    I’m just waiting on my contract upgrade date to go to a Droid platform, this post will probably expedite my decision. Life as we know it has changed in the Facebook era.

    Augusta GA Homes

    • Ken Brand

      February 28, 2011 at 1:03 pm

      Yeah, gotta be able to share stuff on run for sure. I hear the Honeycomb iPad killer is pretty cool. Should make your Droid approach even mightier. Thanks for the comment.

  4. BawldGuy

    February 28, 2011 at 2:52 pm

    Always wanting to improve your results is why you’ve been successful wherever you’ve been.

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Business Marketing

5 ways voice is changing the SEO game

(TECH NEWS) As voice assistants take over our lives, you may worry how your SEO fares in this new, uncharted territory. Let’s discuss.

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voice and SEO

SEO is a moving target. The standards change constantly so, despite years of experience, many web designers struggle to meet all the optimization guidelines. How, then, can any business confidently approach the web design process? It starts with recognizing those evolving norms, the newest of which is voice search.

Why Voice Search Matters

For years, the dominant SEO rule has been mobile first. The introduction of voice recognition systems, like Siri and Alexa, to smartphones has dramatically changed how we interact with devices. In fact, 20% of Google searches are voice searches with that number expected to grow rapidly over the next few months. Businesses and web designers, then, need to make sure their sites are voice ready if they want to stay relevant. Though the sites may stay the same visually, they need to gain a new edge functionally.

From The Ground Up

Modifying your website to support voice search isn’t as simple as many other SEO transitions, but if you take a ground up approach to the process, you’ll be able to reshape your website around those changes. Still, you’ll need help to do this correctly. When adapting your website for voice, SEO consultant Aaron Rains recommends hiring an expert for a full site audit and analysis to maintain your page ranking. You don’t want your page to take a rankings hit because you’re trying to keep up with the trends.

Expanding Your Device Options

In addition to its advantages from a mobile perspective, making the move to voice search also means expanding your site’s horizons by making it more accessible to new devices, particularly the smart home speakers that are gaining in popularity. Users are particularly comfortable with these devices because they rely on natural speech patterns rather than half-formed search terms. Children growing up with these smart speakers in their homes seem to view them as part of the family and will be native voice search users as they grow.

Snippets For Search

Part of updating your website for speech is optimizing the content to match changing search patterns. One of the key ways to do this is through the use of featured snippets.

Featured snippets are designed to help put your website in the #0 spot – the top ranking. To do that, you’ll want to put the answers to your most popular queries in the first few sentences on your page. This is especially for purchasing and local search since people frequently use voice search to find local businesses. If you can optimize for the most important snippets early on, you’ll be way ahead on the competition and have a greater ROI.

Rebuild and Reassess

After modifying your website for voice, you may find your rankings initially drop. That’s because you need to request your site be re-indexed. Otherwise, search engines won’t be able to match queries with your new site content. Re-indexing will put all of your new information into effect and make it possible for users to search using the featured snippets. Re-indexing your site will also help you ensure that you haven’t interfered with the crawl-ability of your site.

Experts expect half of all searches to be voice-driven by 2020, but since 50% of users with voice search access already use it at least occasionally, now is the time to act. Even if many users are still wary of voice search, you can’t afford to fall behind. Those users will still be able to rely on traditional text search mechanisms, but that won’t help voice enthusiasts. If you lose those early adopters now, they might not come back when you’ve caught up with the voice search revolution.

This editorial was first published here in March of 2018.

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Business Marketing

10 podcasts that every business owner should hear

(MARKETING) If you’re a business and want to learn something, give one of (or all of) these ten podcasts a listen.

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headphones listen podcasts

So many choices, so little time

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

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From interviews with business leaders to industry specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

Business podcasts for your listening enojoyment

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly populat show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further thna Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real world applications and cover everything from marketing to techology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help and business advice, Back To Work takes on a new topic relating to productivity each week.

#LearnSomething

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Business Marketing

A personalized daily digital marketing checklist

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.

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clearpath digital marketing

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website.

If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

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