Connect with us

Business News

4 strategies to turn your brain from distraction to action

Life has become one constant distraction after another, threatening productivity of every one of us, but these non-traditional methods help rewire your brain.

Published

on

productivity

You are struggling to focus like the rest of us. How do I know? Because you are reading this article… which you probably found through Twitter, Facebook, and/or the AGBeat site directly. It’s okay. You aren’t alone, and in this particular case, you are making good use of your time (as opposed to the multiple entertaining minutes I spent looking at sleepy babies on BuzzFeed today).

As I started my own business, I was forced to research, study, and ask as many people as possible how they have successfully won the battle that wages for our attention. The reality is that most haven’t – our culture is drowning in a sea of distraction. Studies reveal that we are interrupted every three minutes during work and it takes us 23 minutes on average to get back to the original task. The real kicker is that more than half of the distractions were completely self-inflicted.

Four non-traditional strategies

To add onto what we’ve previously outlined, here are four non-traditional strategies to leverage the way your brain is wired to move distraction into action.

1. More trees. Less brick.
Hang with me here. This is about to get crazy.

You know when you are completely unable to concentrate due to mental fatigue? Psychologists studied people just like you at that very moment. Group A then took a short walk through a busy downtown. Group B walked through various natural environments (parks, etc). Guess what happened? Group A’s walk did not help them at all upon returning to work, but Group B received significantly better results in their ability to focus on key tasks.

Even reviewing photos of nature can have the same effect, according to the Attention Restoration Theory. If your mind is in a constant state of chaos, review photos of nature, or take a walk through the local park. Your work will benefit.

2. Start by prioritizing your priorities
Your pre-frontal cortex is in large part the area of your brain responsible for focus. It’s an amazing muscle, but it’s a muscle that tires easily. Every time you actively push away a distraction, you are sapping resources that will reduce your ability to effectively do it the next time.

The solution? Start your day by setting your priorities, from the most mentally draining to the least, rather than on the basis of who wants a response fastest. Put the most mentally draining work at the early part of the day (assuming you don’t have a hangover). 

Fight to keep the first two hours of work sacred. Ask for meetings to be later in the day so you don’t have your most precious mental resource robbed by a boss or colleague droning on about a subject that means nothing to you (probably using PowerPoint in a way that would make me want rip the projector’s power plug out of the wall).

3. Move the calendar front and center
Simon Reynolds, a friend and bestselling author of the book ‘Why People Fail’ offered this to me, and it’s been game changing.

While prioritized task lists are a huge step up from the ‘let my newest email tell me what’s important’ strategy, it’s not enough. Take your priorities and assign time chunks to cover each one. Your calendar, rather than your inbox or task list should now be the primary ‘screen’ on your computer.

As I use Google Calendars, I literally watch as the redline slides down my screen, reminding me that I am running out of time on this task before I must move to the next. For example, I have seven more minutes dedicated to finishing this article.

This causes my brain to release the right concoction of chemicals/neurotransmitters to work like I can’t procrastinate any more- I’m up against a tight deadline. Plus, I am leveraging what Jonah Berger calls game mechanics (or why I can’t quit you, Candy Crush!?).

4. Warm up the muscle
According to the last two rules, I should probably punt email and web surfing until I have completed the mentally exhausting tasks of my day. But what if something crazy has happened in the world?! Think of all the people who might have emailed or commented on my Facebook post? My social status and craving for stimulation is just too much to ignore after hours of being deprived due to my body’s ridiculous demand for sleep.

I have found that a short warm up lap is exactly what I need before I dive into a full day of mental Crossfit. I get my daily Texas Rangers updates, check out my inbox, take a shot of coffee, then get to the work of setting the day’s priorities. The key? I limit my time to a ten minute warm-up. The bell goes off and the sprints and metaphorical burpees begin.

The battle for attention

We are in a cultural  battle for attention with a built-in faulty set of brain wiring. I have found these strategies to be particularly valuable for me. If you’ve read this far, odds are high you are in the top one percent in your focus skills. If you don’t mind, take one more minute to offer your solutions in the comments below.

Curt Steinhorst loves attention. More specifically, he loves understanding attention. How it works. Why it matters. How to get it. As someone who personally deals with ADD, he overcame the unique distractions that today’s technology creates to start a Communications Consultancy, The Promentum Group, and Speakers Bureau, Promentum Speakers, both of which he runs today. Curt’s expertise and communication style has led to more than 75 speaking engagements in the last year to organizations such as GM, Raytheon, Naval Academy, Cadillac, and World Presidents’ Organization.

Continue Reading
Advertisement
4 Comments

4 Comments

  1. Sacha Joubert

    July 17, 2013 at 5:59 pm

    Great advice! I love the idea of seeing the red line moving, counting down the time. Now that’s very motivating!

  2. Michael Bray

    July 19, 2013 at 11:45 am

    Do you realize how ridcuosly difficult it was to actually read straight through tbis wonderful article without clicking on all of the enticing links!? I am proud to say “I Did It” thanks to ….this wonderful article. When I went back through I only ended up clicking one link. Less loss of focus, but more rehab is still indicated! Sorry, gotta go…

  3. doodlebug2222

    August 4, 2013 at 3:17 am

    I arrive to work early so I can review things from the day before to ensure I closed them out properly. I use Outlook to mark and categorize mail that comes in, I teach persons that send me incoming mail to ensure they have a “request for action” less I will consider it a FYI instead.

    I also insist on email requests and refuse to take them over the phone, and I do not allow “parking” in my office or “question and answer time” w/o a 30 minute-1 hour meeting > which is also never counter as “request time”. They still need to make a formal request via email for the purpose of being tracked.
    I have a shared calendar (SharePoint) and I echo my availability for meetings as well as times I block out and have no meetings – no disturbances.

    I listen to music, close my office door almost all of the way shut and when persons do come into try to park or unofficially meet, I am kind and indicate I have a hard deadline I am trying to meet and can they send me a meeting invite so we can discuss it at length and I can then give them my undivided attention and I had them a request form so they can jot down if this is an official request.

    Yes I insisist on all requests being on paper.. and I ensure it follows a specific format so all necessary information is there. This is to be sure what they are requesting is captured, completed and tracked.

    My days go smoother – less distractions and everyone understands I can pull out old requests they made months ago if they need it… so.. they begin to see verbal requests are… a bit more shakey to work with and recall later. Fact is – I keep control and in this, I control my time and of course distractions.

  4. Pingback: Procrastination expert shares advice on overcoming procrastination - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Business News

Debunking ridiculous remote work myths (and some serious survival tips)

(BUSINESS) People new to remote work (or sending their teams home) are still nervous and have no concept of what really happens when people work from home. We’ll debunk that.

Published

on

remote work

With an entire nation (or planet) moving to a remote workforce in the midst of a global pandemic, we’re hearing some pretty wild misunderstandings of what remote work is, and how it functions effectively. Bosses are scrambling to buy up spying tech for some good ol’ hamfisted enforcement.

For those of us who have been remote for ages, it’s fascinating to watch the transition. And also offensive. People tweeting about getting to take naps and not wear pants. That’s not remote work, that’s just you being unsupervised like a child for five minutes, KEVIN.

I was chatting with my buddy Michael Pascuzzi about remote work (full disclosure, he’s a Moderator in our Remote Digital Jobs group) and despite cracking many jokes, we realized there is a lot of noise to cut through.

In the spirit of offering meat for you in these hungry times, Michael offered to put his thoughts on paper. And why should you listen to him? It’s because he has worked for several tech companies, both startups and enterprises including TrackingPoint, 3DR, and H.P. He currently works remotely for Crayon, a Norwegian Digital Transformation, and Cloud Services company. He holds an M.B.A. in Digital Media Management from St. Edward’s University and a B.A. in Art History from the University of Connecticut. He’s also wonderfully weird. And a remote worker.


In his own words below:

So you’re working remotely now. Cool.

At first, it feels.. strange. But, as you get into it, you’ll get comfortable with your routine.

I’m sure you have a preconceived notion of remote workers. You probably thought this type of work was just for Unabombers and nomads. Maybe you don’t think you have a real job any longer because you’re doing it in your Underoos.

While, yes, working from home does allow you the option to work in your underwear, you still probably shouldn’t. There’s a lot to working from home and getting work done. You’re going to get a crash course in the coming weeks. I’m going to give you a leg up on your peers by telling you what you really need to know and what nobody else is telling you about remote work.

The following is a cheat sheet to getting ahead of your peers – and maybe make a case for you to continue in this lifestyle after the pandemic has subsided.

1. Working remotely doesn’t mean playtime

Right now, you’re roughly one week into your new working arrangement. You’ve got your table, your computer, and your whole set up. You’re also taking advantage of:
– The creature comforts of home
– Nobody looking over your shoulder

Irish coffees for breakfast, no pants-wearing, and naps during lunch are all available to you now that you work from home. And let’s not forget about #WhiteClawWednesdays!

These are all terrible ideas.

Here’s why:

If you come to a phone/video meeting drunk, we’ll know. If you’re on a video call with bedhead and a wrinkled shirt, we’ll assume you’re unprofessional. White Claw Wednesdays are probably okay in moderation, but taking a shot every time Karen says something annoying on a conference call is a bad idea!

Working from home should be an enjoyable and comfortable experience, but it shouldn’t be fun. It’s still work; and work sucks.

2. Working remotely should give you a better work/life balance:

Initially, you’ll find it hard for you and for your employer to separate your work hours from your life hours. Staying working only during your work hours is VITAL to keeping your sanity. Microsoft Office 365 has a tool that measures your wellbeing in “My Analytics.” Below is a picture of my wellbeing for this month. It’s not good.

digital accounting of wellbeing

The leadership team and managers at my company stress wellbeing. We take that chart seriously, and failing to have quiet days doesn’t make you look like a hard worker. Hard workers get shit done 8-5.

3. Working remotely also doesn’t mean firing the nanny

Working remotely doesn’t equal additional family time. Your work hours are your work hours. The pandemic quarantine doesn’t leave a whole lot of options for families to coexist without overlapping.

And it’s okay to occasionally have a “coworker.” But, you need to create your own private workspace within the hustle and bustle of homeschooling going on around you.

Here are a few more best practices you won’t read anywhere else:

You’ll need to learn to distance yourself from “work” when no longer at your “office.” This means powering down at the end of the day. Having a work/life balance when you work from home tends to swing in the opposite direction than you probably assumed; work can take over your life.

  • You’re going to have to turn off mobile notifications 100% of the time. It’s a pandemic, you’re not traveling; you don’t need them on – ever.
  • Turn off your computer at the end of the day. It’s good for your computer, and it’s fantastic for your mental health.
  • If your manager needs to reach you or you need to contact a direct report, just follow the wise words of Kim Possible: Call me, beep me if you wanna reach me.
  • You must wear pants. (FYI guys, dark leggings look like real pants and are super comfortable) Get ready for your day as if it were a regular office. Take a shower, shave, comb your hair, eat breakfast in the kitchen, wear jewelry. Look like you give a damn.

  • You must turn on your camera for video calls (and please don’t take your laptop into the bathroom. no field trips). Nonverbal communication accounts for 93% of all communication. We need to see your face, your posture, your eyerolls.
  • All of your calls should be video calls. You’ll find you’ll miss humans if you do not see them daily.
  • Clean the room (or at least directly behind you). We shouldn’t see laundry and quarantine snacks in the background. We absolutely should never HEAR you opening a bag of chips.
  • Close your door. Kitchen, office, bedroom… whatever you’re using needs to be YOUR space. It’s your office. Your clubhouse. Only one Homer allowed.

And for the love of all that isn’t COVID, please wear pants.

More resources:

I’m on a team at Crayon that freely consults on working remotely and cloud technology. This isn’t a sales pitch. If you have questions or need productivity tips, you can always email my team directly at contact.us@crayon.com.

Meanwhile, here are some additional resources to dig into:

  1. 20 tips for working from home
  2. Guide to engaging a distributed workforce
  3. Top 15 tips to effectively manage remote employees
  4. How to make working from home work for you

Continue Reading

Business News

Will House Democrats pass the new Senate stimulus package?

(BUSINESS NEWS) A new stimulus package for the COVID-19 pandemic has come from the senate, the question now is will the House Democrats accept and pass it?

Published

on

Democrats house of reps

Congress can’t seem to agree about COVID-19 relief. Yesterday, the Senate and the White House came to an agreement on a $2 trillion economic stimulus package. The Democrats are now the hold-up. House Speaker Nancy Pelosi has publicly stated that the House will be reviewing the bill, but there is no commitment as to whether the bill will pass or not. The Hill reported that some House Democrats are concerned that they have not provided any input.

What’s in the measure?

According to CBS News, the actual text of the measure hasn’t been released, but they did get information from Minority Leader Chuck Schumer about some of the contents:

• Expanded unemployment benefits to boost the maximum benefit and to give laid-off workers full pay for four months
• Direct payments to individuals making less than $99,000
• $130 billion for hospitals
• $367 billion in loans for small business
• $150 billion for state and local governments
• $500 billion for large businesses
• Creates an oversight board to govern large loans
• Prohibitions to prevent President Trump and family from getting federal relief

Will the measure pass?

Pelosi has said that this measure is a big improvement over the Republican’s first proposal. It seems as if she is working hard to move the measure through the House, but given the current state of politics, it’s hard to believe that anything will be done without some debate. Many Democrats have pushed for a food stamp increase, which is not in the current measure. However, the Democrats did win on the oversight board that protects the employees of the companies who are getting loans. Money for states was another Democrat victory in the current measure.

If the bill can pass the House unanimously, lawmakers won’t have to vote on the floor. If the House can’t agree, the House will need to reconvene and amend the Senate measure or pass their own measure. Under the COVID-19 travel restrictions and quarantine issues, it might be difficult to get anything done quickly. The urgency is real, but so is the responsibility. The Democrats want the money to do what Congress intends, not for CEO compensation or stock buyouts.

Continue Reading

Business News

MLMs under investigation for claiming they have a COVID-19 miracle cure

(BUSINESS NEWS) Guys, there is currently no cure for COVID-19 and it’s definitely not being sold by your friend in an MLM or whatever their company calls themselves.

Published

on

MLM miracle cure

It should go without saying that essential oils are NOT a cure for COVID-19, but unfortunately, the MLMs are at it again. Yes, that’s right, there are people trying to market their oils, pills…etc. as a way to stave off the pandemic that is currently upon us. So before we go any further, may I remind y’all that there is no miracle cure to treat or prevent the virus.

Do not use MLM products as a replacement for the actions laid out by the Center for Disease Control and Prevention (CDC), like social distancing and vigorous hand washing.

Don’t get me wrong, if you or your friends or relatives want to use MLM products on top of the advice given by doctors and scientists, go ahead. But advertising that these products can cure a disease that’s currently spreading across the world isn’t just irresponsible, it’s dangerous. Even if you don’t catch it, you’re still at risk of spreading the virus.

As of right now, the FTC is investigating seven companies over COVID-19 related claims, but you should be suspicious of anyone claiming they have something that will help. Do your homework. Sources like the CDC and WHO (World Health Organization) are great places to start if you’re unsure about information that you see on social media or hear from a friend. Disinformation is everywhere, so it’s vital to keep track of sources.

If you do stumble across a friend or family member trying to slip in MLM sales during this global crisis, be civil in your rebuttals. Many people join MLMs because they’ve been struggling to make money elsewhere. MLMs are notorious for targeting immigrants and stay-at-home moms. With COVID-19 bringing a slew of job loss, financial circumstances for many are more precarious than ever, which could very well put pressure on people in MLMs.

In short: MLM corporations that advertise a miracle cure? I didn’t think these companies could be more evil, but I was wrong. Your friend on Facebook touting their essential oil as a miracle cure? Definitely not great, but there might be more going on than meets the eye, so be honest with them, but also be kind.

It’s no magic cure, but a drop of kindness could go a long way right now.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!