Workers are distracted by technology
On Happening Now on Fox News today, Dr. Gloria Mark at the Department of Informatics at the University of California at Irvine was interviewed about her new research that reveals the average American worker is interrupted every three minutes, and it may take as long as 23 minutes to get back on track. Dr. Mark said that with the proliferation of information today, and the unprecedented access people have to more people and information, the question is not how distracted we are, but how could we not be distracted?
We’ve written about Dr. Mark’s work previously, as she is well known for her research on digital distraction. Earlier this year, Dr. Mark took people off of email, and discovered that email obsession is not only unproductive, but actually has health implications, as the heart rate of a frequent email checker is in constant high alert mode, meaning it does not rest or increase like a normal heart should. Workers taken off of email were more productive and focused, with the implication being taken now that the same applies to social media.
Dr. Mark told Fox News that the distracting nature of social media is “an open question,” adding that “the thing we [do] know is that stress goes up as we multitask.” She noted that too much stress impacts productivity, and that while workers need some stress to keep them going at work, they shouldn’t be so stressed that their health is impacted.
How do we maintain sanity? Here’s the wrong answer:
Dr. Keith Ablow is a long time Fox News contributor and writes for Good Housekeeping and while he has an impressive background, his approach to Dr. Mark’s study proves he is out of touch with technology and modernity. Let’s break down his entire segment, point by point:
“Sooner or later, we’ll take holidays from technology,” taking designated hours, days, or weeks away from technology, as “this level of stress is only going to increase.”
He’s right, the level of stress is going to continue increasing as our culture adjusts, just as the introduction of cars stressed out drivers until user behavior and the technology reduced the stress levels. He is wrong, however in that “sooner or later” holidays will be taken, as many people years ago adopted a technology-free zone for weekends, or after dark, or refusing to take a smartphone on vacation or to relatives’ homes. Old news. Next?
Dr. Ablow continued, “The fictionalization of our lives wherein everybody thinks he or she is a reality tv show, posting (partially fictitious, by the way) Facebook profiles, tweeting about everything you do, like you’re a rockstar, which you’re not, and thinking that you’re so important that you better check the email every second while at work rather than getting any work done.”
Okay, breathe. First, if this is his impression of social networking and email use (aka technology), he obviously has a teenager he is basing his entire theory on. I have a teen as well, and yes, they are glued to their phone, and while I don’t believe my child is so self righteous they must post everything about herself, Dr. Ablow or his teen obviously does. Most businesses use social media now as what I would consider a traditional staple in their marketing arsenal, and the NASDAQ posting stock quotes, the Pope tweeting prayers, doctors live tweeting surgeries, and artists sharing their works on Facebook is far from “reality tv” behavior.
In response to the statement from the anchor, “but we don’t want to miss antything,” Dr. Ablow responded, “You know what? Benjamin Franklin, Thomas Jefferson, and Albert Einstein didn’t have email or tweeters, or whatever, Twitter, and they did just fine for us.”
Seriously? You’re opining based on innovators of yesteryear? Imagine if they had email and a web community wherein they could all communicate their ideas and expand them, and if they had been able to do so, would they have mastered more innovations in a shorter period of time and actually been able to do more before they died? We’ll never know, but you get the point, it’s a bunk theory that because they didn’t have modern technology, they did just fine – they could have achieved more. Maybe.
In closing, my favorite portion of Dr. Ablow’s statement is that technology “is distracting, conveys people away from themselves. It’s a drug and it’s no different than any other drug of abuse. I promise you, people say ‘this is bad for me, I don’t want to do this anymore,’ and they’ll tweet that out. It’s a formula for disaster.”
I recently heard of people that did so many internets that they began convulsing and died in an alley, and someone was busted up the street and charged for posession of internets with the intent to distribute, and they’re going to be locked away for life. I met a girl recently that had done so many tweeters, her cheeks were sunken and her teeth were falling out and her husband had recently been incarcerated for overdosing on Facebooks and almost beating her to death. Please. It’s addictive and many studies not cited have proven as much, but it is not the exact same as every drug of abuse.
So what is the answer? How do we maintain our sanity?
Dr. Ablow is often right on, he is extremely well educated and well informed, just not on this particular topic – he must have been the only person available. Although I didn’t scream at the television (maybe I did), many ways to maintain sanity and avoid distraction came to mind, here are my quick tips:
- If you read one tip out of all of these, make it this one: turn off push notifications. Duh. Go to the settings in every social network and do not let it text you or ping you every time someone updates or tags you. Only look at notifications when you have the time to go to that social network or email service.
- Time block. Easy. Make a policy with yourself that you won’t look at Facebook after 5, or you won’t use Twitter until after lunch, you’ll do X for two hours, Y for two hours, Z for 10 minutes, etc. We’ve written about curing corporate A.D.D. with this atop the list of methods.
- Use a service like Notify Me Not to help you walk through getting rid of all of your junk email and keeping focused on real people in email, and you can mass unsubscribe from all junk email right now. If you’re on Gmail, ToutApp analyzes your gmail habits to help you pinpoint your timesucks.
- Use technology to battle technology and boost productivity. Any.do, Asanda, Due, and Do are all popular task management tools to keep you focused.
- Email too distracting? Install the free Inbox Pause tool which takes away the email interruptions while at work. Email getting redundant? Check out Yesware.
- Get extreme, and set up Strict Pomodoro on your browser, which blocks any site you designate from being used for certain time blocks so you can stay focused on your actual work, then you gain access to them for a few minutes. Genius.
There are endless ways to keep your day focused, we’ve been covering them for years, and using the excuse that the internet is a drug, so you just shouldn’t do it is completely unfeasible in today’s world. Stay focused, use technology to battle technology, and if you want to dig deeper into productivity tips, read years worth of tips, tools, and tricks to help you navigate the waters.
How to safeguard your small company’s data without distrusting staff
(TECHNOLOGY) Even a tiny company has valuable data that can be stolen from inside – without adopting a policy of distrust, you can take preventative action
Data breaches are scarily common in today’s digital world, and even gargantuan businesses can easily be brought to their knees should a wayward phishing attempt (or a disgruntled former employee) succeed in making off with valuable information.
While your small business probably doesn’t have all of the same calibre of worries as your more monolithic counterparts, don’t make the mistake of thinking that your data can’t be stolen to devastating effect, even if you think the data you have is irrelevant and not worthy of being stolen (you’re wrong).
Cloud storage and increased collaborative tool use means that things like sensitive documents and files are at increased risk of theft. Small businesses are especially susceptible to this due to a lower likelihood of advanced security usage, so it pays to know what kinds of things you might be at risk of losing.
According to MUO, employees are most likely to steal collaborative documents, consumer databases, and any resources devoted to research and development.
Safeguarding these items can be tricky due to their relatively high-traffic use, so a preventive strategy is your best defense.
It should be noted that trust in your employees is crucial, and treating them like they’re poised to steal from you at any moment is not a particularly effective management strategy.
However, it’s important to be aware of the following reasons – and possible preventive measures – for employee theft of data.
Firstly, corporate espionage (as dramatic as it sounds) is still something you have to worry about as a small business owner. It isn’t uncommon for competitors to bribe (or even simply persuade) current employees to share data, even if your competitors are relatively small themselves.
Your employees should know that data is sacred (and confidential), but employing things like intrusion systems and holding trainings for recognition of espionage can help prevent this problem.
Those competitors might also try to snag some of your employees, and not just for their work ethic. Employees may save their own copies of documents that they think will be helpful in their new workspace; in doing so, they can unwittingly aid your competitor with much more than their skillset. Again, reminding your employees that all work documents are both confidential and property of your brand can cut down on accidental data theft in this category.
Non-Compete agreements and NDAs can also prevent this kind of theft, intentional or otherwise; if an employee chooses to leave your business, making sure they are aware of their contractual obligations is key. Perhaps the worst competitor you can have is a former employee who launches their own business in your field, though, and this is a situation in which data theft can be intellectual. Once again, Non-Competes and NDAs are helpful in mitigating damage in this context.
Finally, angry employees can find themselves doing a myriad of dumb (and harmful) things, up to and including data theft.
As mentioned earlier, early prevention is the best way to keep your data on your servers and out of your departing employees’ hands. Restricting employee access to files and folders can limit the number of possible breaches, and the aforementioned Non-Compete and Nondisclosure agreements are absolutely crucial in any business that deals in data–just make sure you’re discussing the terms of those agreements with employees as they come and go.
Twitter bid on hold, Tesla stock plummets: What’s next for Musk?
(SOCIAL MEDIA) The surprising bid of $44B coming in for Twitter from none other than Elon Musk is now on hold and Tesla stock is down. Is Musk in hot water?
In the largest corporate privatization deal in U.S. history, Twitter has accepted Elon Musk’s offer to buy 100% of Twitter for 44 billion.
Musk plans to privatize the company and do away with ads, a nearly 5-billion-dollar revenue source for Twitter, which accounts for 90% of their total income. Musk’s plan to do away with ads was nothing short of strategic. Musk is a free speech absolutist – or someone who believes that free speech should be unrestricted at all costs.
Advertisers are the main reason speech is restricted on social media platforms. For social media giants like Facebook, Instagram, and Twitter who rely on advertisers buying space on their platforms, as well as sponsored content, to make most of their profits eliminating this revenue stream is not a decision that should be taken lightly. Without these restrictions or community guidelines, advertisers would not advertise on social media, and the sites could not generate much of their revenue.
But, when your pockets run as deep as Musk’s, I suppose revenue doesn’t particularly matter.
Some changes Musk plans on making are as follows: He claims, that despite the lack of advertisements, he will quintuple Twitter revenue by 2028. He plans on doing this while cutting Twitter’s reliance on ads to less than 50% of the total revenue. He also plans on growing the platform’s user base. He claims by 2025 there will be 69 million users on Twitter (however, considering 69 is his favorite number I’m not sure if this is accurate or another one of his famous trolling stunts). He also plans on offering a paid service, Twitter Blue, which will allow users to customize their Twitter experience for only $3 a month.
However, advertising is not the only hurdle to free speech on a social media platform.
Now Musk will face a barrage of questions and restrictions from government watchdogs, regulators, and activists. Twitter could even end up being banned in other countries if Musk attempts to skirt regulations. Musk wants to strip back content moderation rules and stop the censorship of new organizations; he has also not answered questions about how he plans to go about this, only stating that he’d only allow free speech that “matches the law”.
However, several European countries are changing their laws. New laws in the United Kingdom and The European Union (which comprises 27 European countries). The EU, for example, has enacted the Digital Services Act and The Digital Markets Act which aims to create a safer digital space, while protecting the rights of users and leveling the playing field for businesses. These acts extend to social media. The acts, in part, heavily fine companies that refuse to curtail illegal content on their platforms. However, as of May 9th, 2022, EU Industry Chief, Thierry Brighton, met with Elon Musk in Texas and they have reached an agreement regarding free speech and The Digital Services Act. Yet, the pair has not gone into detail about what exactly their agreement entails. When asked, Musk simply stated that it “totally aligned with his thinking”.
Musk may have circumvented the largest spanning cyber laws, but that does not mean he’s out of the woods regarding governmental regulation of Twitter around the world.
Now, the decision for Musk to purchase Twitter, and go public was a polarizing one and was met with mixed reactions. People did not hold back, and many roasted Musk for his decisions.
Some of my favorite reaction tweets are:
Okay, but they make a good point. He’s been heralded as a “Real-life Tony Stark” and there’s nothing technically stopping him from being Iron Man.
Live your dreams I guess, Elon.
Sure some people are disgruntled by the whole ordeal, but there’s really not a way to boycott this. In fact, the user base is only projected to grow for Twitter, with Elon at the helm.
And, in true Musk fashion he trolled Twitter users, critics and fans by tweeting a series of Tweets detailing which companies he was going to buy next.
Musk then said would buy America’s most popular fast-food chain, and fix the most common complaint. I have to admit, I kind of want him to follow through on this one.
First, he threatened to buy Coca-Cola and put the cocaine back in, referring to the inception of the popular soft drink, when it first contained cocaine.
Lastly, the new Twitter CEO threatened to shut down the entire platform altogether, so that all the users go outside.
As of Friday the 13th (spooky), Musk announced his Twitter bid of 44 billion dollars is currently on hold.
He claims he still plans on following through with the acquisition, and he will owe Twitter a one-billion-dollar breakup fee if he does not follow through. However, if he can afford to spend 44 billion on a social media website, I have to assume one billion dollars isn’t much of a deterrent for him. The bid could be on hold for multiple reasons.
He could be trying to negotiate a better price for Twitter, the deal could be falling apart or he could simply be walking away. One issue is that he was going to borrow against his smart car company, Tesla, but Tesla stock has been plummeting as of late. A part of me wonders if this is some kind of bizarre stunt in order to get media coverage and attention prior to unveiling a new concept at either Tesla or SpaceX. After the frenzy the news of Musk purchasing Twitter has caused, the deal may not even go through, and once again, the future of Twitter remains uncertain.
How to audit your site to really make sure it’s built for visitors, not for YOU
(ENTREPRENEUR) As a business owner, you may find yourself taking a more “set it and forget it” approach to your website, but this isn’t getting you visitors
As a business owner, your business is likely on your mind more often than not. It should be. But the way you design your website should reflect your readers, clients, and customers. As hard as it may be to let go of your personal taste, that’s exactly what you need to do to better serve customers.
Let’s be honest; how often do you actually look at your website? Probably when something’s broken or right when you roll it out, but not much beyond that.
I’ve had more business owners than I can count that have wanted me to fix their site… but are clueless about how long there’s been an issue. It could be a months-long problem they were simply unaware of until someone brought it to their attention—or worse, they don’t even realize there’s a problem because no one spoke up. They just went elsewhere.
Prospective clients or customers want to do business with professionals. When they visit a broken website, they don’t see you as a serious business owner, but as someone who doesn’t even care enough to operate a functioning site. It’s harsh, but it is the truth. First impressions matter. Your website is that impression, and it needs to appeal to everyone who visits it.
If you’re fortunate enough to make a great first impression in person, you might be okay. But if not, say goodbye to all those potential clients and site visitors—they don’t have time to waste waiting for your website to load or to refresh the page to get what they need.
Don’t set it and forget it
You’ve got so much going on with your business that your website simply won’t be top of mind for you. I get it. It’s like the guest bedroom or bathroom in your home. You set them up once with fancy towels and soaps, brand new pillows that aren’t crazy comfortable, and bedspreads that never change. Not exactly the best experience for your guests—the same goes for your website.
Did you design your guest bathroom with no input or consideration for your guests? If so, you may have done the same with your website, which means you’re not addressing their needs. What do they need from you? What are they looking for on your site? Are you giving them a great experience? When you launch your website without input and then just set it and forget it, you can forget new clients and customers, too.
What do your clients or customers want from you?
“But I want a pretty website that looks like a brochure!” I get this all the time. I tell my clients that we can certainly build a website like a brochure in the sense of it being a sales tool, but it needs to have substance. Your website should be based on your visitors’ needs and it should be functional. You wouldn’t print a brochure with blurry photos or dozens of typos. Why launch a website that doesn’t operate how it’s supposed to?
Your visitors’ wants and needs
You can add all the bells and whistles to your website, but if they don’t serve your customers, who cares? Instead, start small. Hubspot suggests video:
- Adding video to your email marketing campaigns can boost click-through rates by 200-300%
- Embedding videos on your landing pages can increase conversion rates by 80%
- 90% of customers use product videos to help them make purchasing decisions
- 65% of customers are more likely to buy a product online after they watch a video about it
- 59% of decision-makers would rather watch a video than reading articles or blog posts
With numbers like that, why wouldn’t you add video?
Your customers are telling you they want video—do it! Consumers are also sharing interesting information about what they want and need, and how they respond when these needs aren’t met:
- 57% of internet users won’t recommend a business with a poorly designed website on mobile
- com revenues skyrocketed by 35% when they listened to their community by incorporating suggestions into their homepage redesign
- 88% of online customers won’t return to websites that are difficult to use and have a poor user experience
- 85% of UX issues can be resolved by leveraging a usability test on a group of as few as seven users
- Visitors judge a website’s credibility based on its aesthetics, concluding within 3.42 seconds
- 81% of website visitors think less of a brand if the website is outdated
- First impressions are 94% design-related
- 75% of consumers admit to making judgments on a company’s credibility based on website design
Are you focusing on the right things?
Arbitrarily making decisions about your website to cater to what you think customers want doesn’t do any good for you or your customers. Have you been obsessing over what colors to use on your site? Or what your logo should look like based on trends? Instead, focus on how to effectively market your company to your customers based on their needs.
It’s easy to pour yourself into your business. You may have built it from the ground up and be attached to your design, name, or logo. And hell, you may have even seen a lot of success. Congrats! But remember, you don’t want to set it and forget it. If you’ve reached a plateau or are spending too much on marketing, you may consider revamping your company’s image.
How do I get there?
Everyone needs help—yes, even you. Work with someone who can create an exceptional customer experience that isn’t dictated by your specific taste and preferences. They can help you build a website that helps them understand your business and what it’d be like to work with you. You’re creating that welcoming, comfortable guest bedroom—that first impression—online.
Gain an understanding of what potential visitors, clients, or customers are looking for when they come to your site. Once you’ve got that down, work with a creative team to bring your business to life. You’re here to tell them everything you know about your customers and their wants and desires. You’re not here to micromanage them and end up with a website that caters to you and you alone. Remember that.
A note to the creatives
You create stunning websites, designs, content, and more for your clients. But with your portfolio, everything seems to fall by the wayside. Clients want to see your work and how professional you are to work with. You may be very artistic, but do your clients understand what that means? Or are they looking at your portfolio, wondering what exactly you do?
Make it easy for potential clients to understand what you do, how to work with you, and how you’ll meet their needs. Remember, as much as your clients can get in their own way of success, so can you. Be clear, be professional, and highlight all you can do… for your clients.
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