Connect with us

Business News

Addressing the generation gap – junior millennials vs. senior millennials

Millennials have been studied and targeted by marketers, but there is a tremendous difference between a senior millennial and a junior millennial.

Published

on

working millennial privilege

Beards, Uber, and roommates, oh my!

Imagine a scene where two friends are sitting down at a cafe, sipping sustainable coffee and discussing beard wax ingredients while waiting for their Uber to arrive. They are most likely posting their lattes on Instagram, updating their Tumblrs, and responding to another friend’s Snapchat while they carry on their conversation.

bar
It’s possible that one of these friends is going to be dropped off at his parents’ house, where he still lives, and the other friend is sharing an apartment with a few roommates near his liberal arts college.

Junior millennials versus senior millennials

It isn’t hard to pinpoint which generation these friends belong to; millennials are synonymous with social media, multitasking, artisan products, specialty brands, expensive educations and house and ride sharing. However, within the millennial generation is a wide demographic. While many junior millennials can relate, or perhaps see themselves in this scene, senior millennials can be far removed from any of these stereotypes.

Although there is still a lack of universal consensus on the timeline for when millennials were born, we opt to observe the most widely accepted definition, stating that millennials were born between 1981 and 2000. This means that Gen Xers were born between 1961 and 1980, and Baby Boomers were born between 1945 and 1960.

Oregon Trail and AOL vs. iPhones and wifi

Every generation experiences some kind of overlap, where it might be hard to distinguish one generation from the next (when groups are born on one end of the timeline spectrum). This is especially true for millennials, though. Senior millennials–those of us born closer to 1980 than 2000, have experienced a completely different childhood and adolescence than junior millennials–those born between 1991 and 2000.

For instance, while senior millennials were raised on Oregon Trail and AOL chat, junior millennials grew up with an iPhone in their pocket and were punished by mom withholding the WiFi password. In the last 25 years, technology has advanced at such a pace that the divide between senior and junior millennials is phenomenally broad, at some points pushing senior millennials closer to a Gen X mindset than a typical millennial mindset.

More factors are at play here

Besides technology, there is the reality of 9/11 (which senior millennials can recall clearly), and the economy crash of 2008 (which directly affected senior millennials, just emerging from high school and college and entering the workforce).

These factors, along with differences in trends, parenting styles and fiscal habits, have created quite a schism within the generation. This schism affects the way that senior and junior millennials view each other; it affects the way that the generation is represented; it affects the way that brands are (or should be) marketed; it affects workplace and family dynamics. 

Digging deeper into the overlap

While the millennial generation in general has been explored at length, there aren’t a lot of discussions around what it means to be a senior vs junior millennial.

We are going to return to this topic and would love to hear from you (in the comments below).

If you are a millennial, can you identify with one side of the spectrum or the other? Are you a junior millennial, frustrated by the perception that the world has of you? Are you a senior millennial, uneasy about relating to millennial stereotypes? Are you outside of this generation, making observations and puzzled by the complexities that you see? 

Or maybe–it could be that you’re just tired of all of the bearded folks on their phones taking up space at your local coffee shop? I mean, really, it is a little much.

#SrMillennials

Amy Orazio received her MFA in Creative Writing at Otis College of Art and Design, in Los Angeles. She lives in Portland now, where she is enjoying the cross section of finishing her poetry manuscript and writing for The American Genius.

Continue Reading
Advertisement
5 Comments

5 Comments

  1. Pingback: Phoenix Association of REALTORS® » Don’t Box Yourself In: Market to Everyone, Not Just Millennials

  2. Jonathan

    July 8, 2016 at 8:19 pm

    Amy,
    I was thinking about the phrase “Senior Millennial Management”. And decided to google if there was something out there. Your article came up (#1).
    I read it thinking, “This person gets it!”.
    I then think, “I need to share this with the Expression58 group soon”.

    THEN I SEE YOU ARE THE AUTHOR!

    Spooky!

    To answer your question: I’m a junior millennial trapped in a senior millennial’s body. And I despise the millennial stereotype.

  3. Kameron

    July 11, 2016 at 12:15 pm

    This is a really interesting article! Thanks for posting! There’s a lot to be considered here for sure.

    For instance, for me, it’s not whether I’m a Junior Millennial v. Senior, because frankly I’m the opposite of Jonathan, a Senior Millennial trapped in a Junior Millennial’s body having been raised in family with two Senior Millennial older brothers. My parents didn’t raise me differently because I was born 4 years later which is why a lot of my memories/thoughts/etc skew to the Senior Millennial category. It would be interesting to add the “Multi-Millennial” category to the family dynamics section of something like this for both people like me and vise versa and how much your family dynamics play into your category of millennial.

    That being said, definitely frustrated with the Junior Millennial stereotype even though I know I play into it occasionally.

    Thanks for reading my short novel of a comment! Hope it makes sense!

  4. Paul

    July 11, 2016 at 3:46 pm

    I’m henceforth referring to myself as a Retired Millennial.

  5. Pingback: I am the world's oldest millennial: exploring our generation's overlaps - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Business News

You should apply to be on a board – why and how

(BUSINESS NEWS) What do you need to think about and explore if you want to apply for a Board of Directors? Here’s a quick rundown of what, why, and when.

Published

on

board of directors

What?
What does a Board of Directors do? Investopedia explains “A board of directors (B of D) is an elected group of individuals that represent shareholders. The board is a governing body that typically meets at regular intervals to set policies for corporate management and oversight. Every public company must have a board of directors. Some private and nonprofit organizations also have a board of directors.”

Why?
It is time to have a diverse representation of thoughts, values and insights from intelligently minded people that can give you the intel you need to move forward – as they don’t have quite the same vested interests as you.

We have become the nation that works like a machine. Day in and day out we are consumed by our work (and have easy access to it with our smartphones). We do volunteer and participate in extra-curricular activities, but it’s possible that many of us have never understood or considered joining a Board of Directors. There’s a new wave of Gen Xers and Millennials that have plenty of years of life and work experience + insights that this might be the time to resurrect (or invigorate) interest.

Harvard Business Review shared a great article about identifying the FIVE key areas you would want to consider growing your knowledge if you want to join a board:

1. Financial – You need to be able to speak in numbers.
2. Strategic – You want to be able to speak to how to be strategic even if you know the numbers.
3. Relational – This is where communication is key – understanding what you want to share with others and what they are sharing with you. This is very different than being on the Operational side of things.
4. Role – You must be able to be clear and add value in your time allotted – and know where you especially add value from your skills, experiences and strengths.
5. Cultural – You must contribute the feeling that Executives can come forward to seek advice even if things aren’t going well and create that culture of collaboration.

As Charlotte Valeur, a Danish-born former investment banker who has chaired three international companies and now leads the UK’s Institute of Directors, says, “We need to help new participants from under-represented groups to develop the confidence of working on boards and to come to know that” – while boardroom capital does take effort to build – “this is not rocket science.

When?
NOW! The time is now for all of us to get involved in helping to create a brighter future for organizations and businesses that we care about (including if they are our own business – you may want to create a Board of Directors).

The Harvard Business Review gave great explanations of the need to diversify those that have been on the Boards to continue to strive to better represent our population as a whole. Are you ready to take on this challenge? We need you.

Continue Reading

Business News

Everyone should have an interview escape plan

(BUSINESS NEWS) A job interview should be a place to ask about qualifications but sometimes things can go south – here’s how to escape when they do.

Published

on

interview from hell

“So, why did you move from Utah to Austin?” the interviewer asked over the phone.

The question felt a little out of place in the job interview, but I gave my standard answer about wanting a fresh scene. I’d just graduated college and was looking to break into the Austin market. But the interviewer wasn’t done.

“But why Austin?” he insisted, “There can’t be that many Mormons here.”

My stomach curled. This was a job interview – I’d expected to discuss my qualifications for the position and express my interest in the company. Instead, I began to answer more and more invasive questions about my personal life and religion. The whole ordeal left me very uncomfortable, but because I was young and desperate, I put up with it. In fact, I even went back for a second interview!

At the time, I thought I had to put up with that sort of treatment. Only recently have I realized that the interview was extremely unprofessional and it wasn’t something I should have felt obligated to endure.

And I’m not the only one with a bad interview story. Slate ran an article sharing others’ terrible experiences, which ranged from having their purse inspected to being trapped in a 45 minute presentation! No doubt, this is just the tip of the iceberg when it comes to mistreatment by potential employers.

So, why do we put up with it?

Well, sometimes people just don’t know better. Maybe, like I was, they’re young or inexperienced. In these cases, these sorts of situations seem like they could just be the norm. There’s also the obvious power dynamic: you might need a job, but the potential employers probably don’t need you.

While there might be times you have to grit your teeth and bear it, it’s also worth remembering that a bad interview scenario often means bad working conditions later on down the line. After all, if your employers don’t respect you during the interview stage, it’s likely the disrespect will continue when you’re hired.

Once you’ve identified an interview is bad news, though, how do you walk out? Politely. As tempting as it is to make a scene, you probably don’t want to go burning bridges. Instead, excuse yourself by thanking your interviewers, wishing them well and asserting that you have realized the business wouldn’t be a good fit.

Your time, as well as your comfort, are important! If your gut is telling you something is wrong, it probably is. It isn’t easy, but if a job interview is crossing the line, you’re well within your rights to leave. Better to cut your losses early.

Continue Reading

Business News

Australia vs Facebook: A conflict of news distribution

(BUSINESS NEWS) Following a contentious battle for news aggregation, Australia works to find agreement with Facebook.

Published

on

News open on laptop, which Australia argues Facebook is taking away from.

Australia has been locked in a legal war against technology giants Google and Facebook with regard to how news content can be consumed by either entity’s platforms.

At its core, the law states that news content being posted on social media is – in effect – stealing away the ability for news outlets to monetize their delivery and aggregate systems. A news organization may see their content shared on Facebook, which means users no longer have to visit their site to access that information. This harms the ability for news production companies – especially smaller ones – from being able to maintain revenue and profit, while also giving power to corporations such as Facebook by allowing them to capitalize on their substantial infrastructure.

This is a complex subject that can be viewed from a number of angles, but it essentially asks the question of who should be in control of information on a potentially global scale, and how the ability to share such data should be handled when it passes through a variety of mediums and avenues. Put shortly: Australia thinks royalties should be paid to those who supply the news.

Australia has maintained that under the proposed laws, corporations must reach content distribution deals in order to allow news to be spread through – as one example – posts on Facebook. In retaliation, Facebook completely removed the ability for users to post news articles and stories. This in turn led to a proliferation of false and misleading information to fill the void, magnifying the considerable confusion that Australian citizens were confronted with once the change had been made.

“In just a few days, we saw the damage that taking news out can cause,” said Sree Sreenivasan, a professor at the Stony Brook School of Communication and Journalism. “Misinformation and disinformation, already a problem on the platform, rushed to fill the vacuum.”

Facebook’s stance is that it provides value to the publishers because shared news content will drive users to their sites, thereby allowing them to provide advertising and thus leading to revenue.

Australia has been working on this bill since last year, and has said that it is meant to equalize the potential imbalance of content and who can display and benefit from it. This is meant to try and create conditions between publishers and the large technology platforms so that there is a clearer understanding of how payment should be done in exchange for news and information.

Google was initially defiant (threatening to go as far as to shut off their service entirely), but began to make deals recently in order to restore its own access. Facebook has been the strongest holdout, and has shown that it can leverage its considerable audience and reach to force a more amenable deal. Australia has since provided some amendments to give Facebook time to seek similar deals obtained by Google.

One large portion of the law is that Australia is reserving the right to allow final arbitration, which it says would allow a mediator to set prices if no deal could be reached. This might be considered the strongest piece of the law, as it means that Facebook cannot freely exercise its considerable weight with impunity. Facebook’s position is that this allows government interference between private companies.

In the last week – with the new agreements on the table – it’s difficult to say who blinked first. There is also the question of how this might have a ripple effect through the tech industry and between governments who might try to follow suit.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!