Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


Digby launches location-based mobile marketing platform

Digby’s branded app platform

Austin startup, Digby today announced the launch of “Digby Localpoint,” a new mobile platform that enables location-based marketing, analytics and commerce for brands, primarily retailers. The platform uses analytics of shopping activity’s at a brand’s storefront, combined with location-aware mobile messaging tools which the company says “enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels.”

Digby Localpoint works by enabling brands to create “geo-fences” around their storefronts as well as other points of interest and they can embed those geo-fences into the brand’s own app. Digby measures app engagement and events such as consumers entering or exiting the “geo-fence,” visiting the store, scanning QR or UPC codes and other events triggered through the branded app as the consumer uses their smartphone to enhance their shopping experience.

Retailers are pushing their mobile app developers to understand that retail apps are not just a business card for a retailer, but should be able to help consumers while in the store as well as help retailers to better understand their consumers’ behaviors.

The platform allows companies to target messages in real-time based on consumer actions, including sales directly from within the app. Digby Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or through an application developed directly by Digby. The company currently serves Costco, Skymall, Home Depot, Lilly Pulitzer and many others.

Advertisement. Scroll to continue reading.

The current technology is aimed primarily at enterprise level clients, but as mass development becomes the norm, it will trickle down through the developer ecosystem and be available to small and medium businesses.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

With the new app, Aimtell, you can send push notifications to your site visitors even after they've closed their browser.

Tech News

Android Pay has released a new feature today that will allow users to make in-app purchases and it's awesome.

Business Marketing

If your business wants to reach new and old customers alike, you need to step up your mobile spending, according to the latest trends.

Business Marketing

(Business Marketing) As mobile device technologies become widely adopted, retailers must adjust to address this new mobility if they want to maximize their profits.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.