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EventMethod: first look at an innovative event management app

EventMethod, handcrafted in Austin, is the answer to many event organizers’ dilemma of duct taping tools together – by simplifying the process and making it mobile, the app offers analytics and more.

Streamlining event management

One of the challenges of organizing and hosting events is that event management tools often have to be pieced together, with each missing a component of another – some have mobile options, others have embed options, some are customizable, others are not. Pulling the pieces together in a free, simplified mobile app is EventMethod which supports both iOS and Android devices, created by Austin-based RedMethod which has been innovating development for over eight years.

Handling everything from registration to tracks, schedules, and surveys, real time interaction is the key component solved by EventMethod, and through the app, event hosts can get live feedback on anything from keynote speakers, to the event venue. The feedback is a rare, often untapped version of lead generation most events never receive.

Additionally, event hosts can set up various QR codes tracked through the app that act as check-in spots at the event, or simply provide more information to attendees. Sponsors can be highlighted within the app, which is another overlooked feature of most event management, which usually leaves event hosts limited to print materials at the event. No more.

Untethered attendance, legitimate analytics

EventMethod offers remote participation from people unable to physically be at a conference, giving a third dimension to any event and capturing attendees that otherwise would have slipped through the cracks (think future attendees). The creators call this “untethered attendance,” a key feature that they say resulted from their inspiration for businesses to connect and interact with one another, particularly event attendees, often representing a variety of companies and organizations.

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Analytics is a core feature of EventMethod that is the most commonly missing piece of event management tools, offering attendee data that is more than just a name and email address, rather includes a capture of which tracks an attendee went to, what their live feedback is, and what they clicked while inside of the app so that event organizers can improve their offering, often in real time.

User experience for event hosts and attendees

User experience is what is at the root of EventMethod’s creation, as they seek to deliver a new kind of user experience by improving engagement levels, and taking advantage of mobile tools in an increasingly mobile world. For event organizers, the user experience is extremely simple and leaves no one guessing about how to get set up (a common problem with event management tools). Below are the two steps it takes to get started:


Event host’s dashboard

After setting those up, event hosts are taken to their dashboard which couldn’t be any simpler:

In the above image (click to enlarge), you see in the top right a code to enter into the EventMethod app, which is what attendees will use in order to access that specific event, and because you can download multiple events to the same account, each event gets its own code to be used at each event, which is how the analytics are tracked.

Below is a compilation of screenshots that showcases EventMethod’s features what will enlighten any event host as to what gaps the app fills in:

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The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

1 Comment

1 Comment

  1. JonathanMartin1

    June 10, 2012 at 6:19 pm

    This is one the best article on topic. Excellent tool for event organizers. I similarly know a very nice application Rapid Protect – https://www.rapidprotect.net which is a  complex family safety and collaboration mobile applications for all major mobile platforms. It is currently available on all platforms such as iPhone, Android, Blackberry and even J2ME. They have superior web platform as well. Their applications are far superior to anything in the market, but I think, its marketing has not been very good. Rapid protect needs to improve its marketing efforts so that more and more people can know what a wonderful application that team has built.
    Again a great article and must read article for those orgaanizing events.

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