Supreme Court legalizes gay marriage, brands respond
On Friday, history was made when the Supreme Court ruled in favor of legalizing gay marriage nationwide. This decision has sparked an overwhelming amount of excitement, and some negativity.
The decision was made between the time I got to work and the time I went to lunch. My newsfeeds were flooded with posts and tweets about the news.
Twitter was on fire with the ruling’s coined hashtag #LoveWins and many brands immediately came out of the woodwork to show their support for the ruling.
Brands are reacting in a supportive way while, like with any other major news, some people are being critical. Below are some highlights from the corporate world.
Highlights from the corporate world
American Airlines: “We’re on board. Diversity strengthens us all & today we celebrate #MarriageEquality & the landmark #SCOTUS decision.”
Visa: “Love. Accepted everywhere.”
Maytag: “Here’s to finding the one who completes you. #SCOTUSMarriage”
Ben & Jerry’s: “How #MarriageEquality became a reality in the United States! #LoveWins” and, “We’ve honorarily renamed Chocolate Chip Cookie Dough to “I Dough, I Dough” in our Scoop Shops.”
Target: “Here’s to having, holding and marrying who you love. #takepride #SCOTUSMarriage”
Gap: “Equality is always in style. We’ve been proud supporters since #1969. #LoveWins #Pride2015 #LetsDoMore”
Kellogg’s: “Kellogg’s congratulates LGBT Americans on Marriage Equality! #LoveWins”
Pepsi: “Cheers, America! #LoveWins”
Uber: “It is so ordered. #LoveWins”
Miller Lite: “As long as you are you, #ItsMillerTime. #Equality #MarriageEquality #LoveWon #LoveWins”
Coca-Cola: “It’s now official. Love is love is love. #LoveWins”
It’s now official. Love is love is love. #LoveWins pic.twitter.com/7oaPhOVZE2
— Coca-Cola (@CocaCola) June 26, 2015
This is just a limited list of the supportive tweets that went out from corporations. Many of these companies took a win-win approach strategically wrote their tweets to coincide with a photo that would help to promote them.
Facebook had the largest display of support
Facebook showed their support by implementing an application where you can put a rainbow filter on your profile picture. This really took off as many people changed their photos in support of SCOTUS’s decision. With this link you are able to add the filter to your photo.
However, like anything else, there is always backlash. Though brands/companies know better than to react negatively to it, a company’s neglect to post/tweet anything about the event has been translated as a hint at their feelings toward it.
Many brands rainbow-ized their logos in support
BuzzFeed rounded up 46 brands that displayed their support by rainbow-tizing their logos; here are a select few: