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ClickinMoms taps into growing niche of momtographers

ClickinMoms is an online community that educates and connects women that are seeking to become photographers or improve their current photography career. This growing niche is important to entrepreneurship as a whole, and especially to brands seeking to connect with entrepreneurs.



ClickinMoms caters to women photographers

There is no secret that women entrepreneurship is on the rise, and it is even less of a secret that much of this workforce is comprised of mothers, be they career moms or stay at home moms. One of the budding niches many are turning to is photography, either as a hobby or as a full fledged career, and ClickinMoms has tapped into this demographic to provide inspiration and information to the growing number of serious momtographers.

According to ClickinMoms, 60 percent of all photographers give up their business in the first year, and of those remaining, one in four will fail within the second year. In an effort to help preserve the profession and help photographers, specifically momtographers to succeed, the community has flourished.

ClickinMoms says the site is comprised of over over 16,000 subscribed members, 500 photography tutorials, 3.1 million forum posts, 4,000 product reviews, and that community regularly competes in photo contests, creativity exercices, inspirational images, photographer meetups, and more.

The company tells AG that supporting each other is a primary goal, and that “As the photography business trend continues to grow, more women are looking to network so they can learn from others, avoid common pitfalls and source information to start a successful business. is a helpful resource that connects like-minded entrepreneurs and puts important information within reach.”

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The importance of mompreneurs

ClickinMoms is not the only community for the rising number of entrepreneurs that are also balancing life as a mother, be it full time or otherwise. Just ask the Pipeline Foundation which is connecting women entrepreneurs to angel investors and helping more women, a considerable amount of whom are mothers, to become angel investors themselves.

Not only is an entire community devoted to this very niche, consumers are looking to the mompreneur crowd for the next big things, as several products have been launched from the living rooms of mothers simultaneously caring for their children. The founder of “Take Our Daughters to Work Day” has gone on to reach this demographic through Count Me In which educates and gives resources to women business owners to improve their chances of becoming millionaires (yes, millionaires).

The list goes on, and it should be noted that entrepreneurship is not reserved for frat boys leeching off of their parents – it comes in all shapes, sizes, genders, and ages, so whether you are a parent hoping to become an entrepreneur or a business that connects with entrepreneurs, understanding the growth of this demographic is extremely important.

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