Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

How eBay is fighting counterfeit products

(BUSINESS NEWS) To combat the sale of counterfeit fashion items, eBay has announced a new service for authentication – will it inspire the trust of more shoppers, or is it just another hoop for businesses to jump through?

fake bags

Now they’re paying attention

It only took a $63 million dollar fine to get eBay to pay attention to the slew of fake luxury goods being sold on its platform. To combat the sale of counterfeit fashion items, eBay has announced a new service they refer to as “eBay Authenticate” that features professional authenticators who will independently verify that a product is legitimate.


How it will work

Designed to help increase confidence in the platform, the program will initially focus on high-end products like purses, handbags, luggage, and other fashion items.

Sellers who wish to have their pricey products inspected must sign up for the authentication service and will pay a fee.

Any products they sell will be examined by an official authenticator, and if the product is determined to be a counterfeit, the shopper will be reimbursed.

Confident shopping

The VP of eBay Consumer Selling, Laura Chambers, said, “For buyers, the service adds another layer of trust to allow them to shop confidently. And for sellers, the service will be most beneficial for those who are looking to part ways with their high-value items but don’t necessarily have a long-established selling history on eBay.

For our more established sellers, the service may not be as meaningful given they’ve likely developed a trusted reputation, but it will certainly be available to all sellers.”

Advertisement. Scroll to continue reading.

Faux has a new foe

As increasing amount of counterfeit products are finding their way to major website platforms, more of the major players are banding together to crack down on those who sell them.

In November, Amazon announced that it is taking aggressive action to ban counterfeit sellers and Alibaba is pursuing legal action against vendors that sell knockoff goods.

With the sheer volume of money and goods that change hands online, the effectiveness of anti-counterfeit tactics is yet to be seen. However, the fact that two major e-commerce players are actively pursuing methods of preserving consumer and brand confidence is promising.


Written By

Dave Novotny loves writing about cutting edge technology and business innovation. A creative by nature and a number cruncher by blood, sweat, and tears, Dave loves telling the story that the numbers and analytics write in a way that connects to people. When he's not crafting copy, he's out hiking with his wife and two rescue dogs, Jackie and Loki.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

More and more brands are leaning into the luxury experience as we become more used to treating ourselves even in the little things.

Business News

Live bugs, dead animals, death threats, mystery packages - all just skimming the surface of harassment from former eBay execs.

Business News

(BUSINESS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say...

Business News

(BUSINESS NEWS) Amazon is swamped with fake reviews, making it harder than ever to trust whether or not a product is legit. How can...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.