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One NFL team is asking their fans for DNA… not weird at all

(BUSINESS NEWS) The Ravens have teamed up with a DNA testing company to enhance fans experience as well as collect their DNA.

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Just don’t think about it

Hey bro, can I borrow your DNA real quick? No, not for anything weird. It’s a marketing thing, totally fine.

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The Baltimore Ravens promotion team jumped like, a millennia into the future with their plan for DNA Day, where fans can snag free DNA test kits and have results delivered via app.

Just put it in a the box

“Find out what your DNA says about you! With Orig3n DNA tests, you can confirm things you always suspected about yourself and discover things you never knew,” the Ravens website touts. Anyone participating gets a test kit, swabs the inside of their cheek, then dumps the sample in a collection.

Not suspect at all. Don’t worry about it.

One of the genes tested is ACTN3, which, according to Orig3n, can tell if someone “is likely to have enhanced performance in power and sprint activities or is considered normal.” Colloquially known as “the sports gene,” ACTN3 is part of a binding protein gene family, and deals with skeletal muscle. Another gene tested can reportedly predict low levels of Vitamin D.

Boston-based biotech firm Orig3n will deliver results of the four-gene test via smartphone app to participating fans. According to Kevin Rochlitz, the Raven’s senior vice president of corporate sales and business development, Baltimore teamed up with Orig3n after the Raven’s sales team reached out about doing an in-game promotion. Founded in 2014, Orig3n has also collected blood samples from events and used cells from these tests to research regenerative medicine.

One of a kind

While totally bizarre, the plan is certainly innovative. “There aren’t too many places you can directly engage 70,000 people for a one-day event,” notes T.J. Brightman, president of public relations and marketing firm A. Bright Idea.

I’m certainly intrigued, and maybe even tempted to go to a sports thing if it means free science stuff that usually costs at least a few hundred dollars.

Peace out privacy

However, this kind of testing raises just a few privacy concerns. As Equifax reminded us, data breaches happen all too often. Ravens fan and attorney Bradley Shear notes that a breach of DNA info could “make you uninsurable for life insurance.”

So that’s neat. Orig3n stresses the company will use strict security standards to protect information, and that all results delivered to customers are encrypted.

How useful are these tests anyways?

John Hopkins genetic counselor Natalie Beck notes that “outside of rare single-gene genetic conditions, there is no single gene or targeted gene variants that can be tested to predict the health outcomes for any patient.” One free DNA test isn’t likely to change someone’s health outlook or provide life-changing insights.

So the Raven’s promotion is gimmicky, but maybe not completely useless.

Orig3n’s COO and founder Kate Blanchard stated that knowledge of one’s DNA is “no different than a scale to measure your weight or a cuff to measure your blood pressure.” The important thing is balancing expectations about what these DNA tests purport to do and what they actually do.

Probably not

DNA Day was scheduled for the team’s Sunday game against the Brown’s, but hours before the event, officials postponed the promotion. ESPN stated Orig3n is “working to address questions from officials from the state of Maryland.” So that’s reassuring.

Would you ask your customers for their DNA, credit card info, or other sensitive materials…and then ask them to drop this information into public bins…? Yeah, maybe not the best move.

#RavensDNADay

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Business News

Will House Democrats pass the new Senate stimulus package?

(BUSINESS NEWS) A new stimulus package for the COVID-19 pandemic has come from the senate, the question now is will the House Democrats accept and pass it?

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Congress can’t seem to agree about COVID-19 relief. Yesterday, the Senate and the White House came to an agreement on a $2 trillion economic stimulus package. The Democrats are now the hold-up. House Speaker Nancy Pelosi has publicly stated that the House will be reviewing the bill, but there is no commitment as to whether the bill will pass or not. The Hill reported that some House Democrats are concerned that they have not provided any input.

What’s in the measure?

According to CBS News, the actual text of the measure hasn’t been released, but they did get information from Minority Leader Chuck Schumer about some of the contents:

• Expanded unemployment benefits to boost the maximum benefit and to give laid-off workers full pay for four months
• Direct payments to individuals making less than $99,000
• $130 billion for hospitals
• $367 billion in loans for small business
• $150 billion for state and local governments
• $500 billion for large businesses
• Creates an oversight board to govern large loans
• Prohibitions to prevent President Trump and family from getting federal relief

Will the measure pass?

Pelosi has said that this measure is a big improvement over the Republican’s first proposal. It seems as if she is working hard to move the measure through the House, but given the current state of politics, it’s hard to believe that anything will be done without some debate. Many Democrats have pushed for a food stamp increase, which is not in the current measure. However, the Democrats did win on the oversight board that protects the employees of the companies who are getting loans. Money for states was another Democrat victory in the current measure.

If the bill can pass the House unanimously, lawmakers won’t have to vote on the floor. If the House can’t agree, the House will need to reconvene and amend the Senate measure or pass their own measure. Under the COVID-19 travel restrictions and quarantine issues, it might be difficult to get anything done quickly. The urgency is real, but so is the responsibility. The Democrats want the money to do what Congress intends, not for CEO compensation or stock buyouts.

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Business News

MLMs under investigation for claiming they have a COVID-19 miracle cure

(BUSINESS NEWS) Guys, there is currently no cure for COVID-19 and it’s definitely not being sold by your friend in an MLM or whatever their company calls themselves.

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MLM miracle cure

It should go without saying that essential oils are NOT a cure for COVID-19, but unfortunately, the MLMs are at it again. Yes, that’s right, there are people trying to market their oils, pills…etc. as a way to stave off the pandemic that is currently upon us. So before we go any further, may I remind y’all that there is no miracle cure to treat or prevent the virus.

Do not use MLM products as a replacement for the actions laid out by the Center for Disease Control and Prevention (CDC), like social distancing and vigorous hand washing.

Don’t get me wrong, if you or your friends or relatives want to use MLM products on top of the advice given by doctors and scientists, go ahead. But advertising that these products can cure a disease that’s currently spreading across the world isn’t just irresponsible, it’s dangerous. Even if you don’t catch it, you’re still at risk of spreading the virus.

As of right now, the FTC is investigating seven companies over COVID-19 related claims, but you should be suspicious of anyone claiming they have something that will help. Do your homework. Sources like the CDC and WHO (World Health Organization) are great places to start if you’re unsure about information that you see on social media or hear from a friend. Disinformation is everywhere, so it’s vital to keep track of sources.

If you do stumble across a friend or family member trying to slip in MLM sales during this global crisis, be civil in your rebuttals. Many people join MLMs because they’ve been struggling to make money elsewhere. MLMs are notorious for targeting immigrants and stay-at-home moms. With COVID-19 bringing a slew of job loss, financial circumstances for many are more precarious than ever, which could very well put pressure on people in MLMs.

In short: MLM corporations that advertise a miracle cure? I didn’t think these companies could be more evil, but I was wrong. Your friend on Facebook touting their essential oil as a miracle cure? Definitely not great, but there might be more going on than meets the eye, so be honest with them, but also be kind.

It’s no magic cure, but a drop of kindness could go a long way right now.

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Business News

COVID-19: Should I even bother applying for jobs right now?

(BUSINESS NEWS) COVID-19 has sent shockwaves through the business world, and many are asking if they should even TRY to get a job right now. It’s… it’s complicated.

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video job interview during covid-19

In light of the COVID-19 pandemic, most people are either working from home, or nervously in an office setting right now, or are already unemployed, and there is a collective anxiety that rolled in like a fog overnight. Many are wondering if they’ll have a job tomorrow, and worse, folks already unemployed are wondering if there is any hope in sight.

I won’t sugar coat this – it sucks.

This whole thing sucks. For some sectors, despite the government working toward relief efforts, this is devastating. Truly. For other sectors particularly those in tech or corporate life (which is where our focus is for this story), there is a recovery in the future.

It’s universally awful, but it’s not an impossible situation.

In fact, this could turn out to be a major advantage for you if approached properly.

Before I tell you the bad news, then the good news, and then offer advice, let me first assert that employment is a topic close to our hearts here at AG. Although you’re reading this on the pages of an entrepreneur news site, you may also know that for nearly a decade, we’ve operated the Austin Digital Jobs group on Facebook (and hosted quarterly recruiting mixers that average 450 attendees (which are obviously on pause right now)), but you might not know that we also launched the Remote Digital Jobs group on Facebook.

We’re in the trenches with job seekers, employers, career coaches and the like. Every day. Which means we’re having hundreds of conversations about how COVID-19 is impacting employers and job seekers.

So… let’s start with the bad news first.

It’s no secret that there is an air of uncertainty right now. We’re collectively holding our breath, prepared for the worst but hoping for the best. The universal virus we’re all infected with right now is anxiety – employer and employee alike.

Some employers are moving forward as normal because their industry is thriving in this time, others are hard hit and looking at their reserves and hitting pause on hiring.

Many companies have a hiring freeze in place right now, but they’re not public about that in any way, so as a job seeker, you’ll never know which are in this situation.

Others are following bad advice from venture capitalists and are considering blindly axing people. Some already have.

Layoffs are here. Not en masse yet, but if a company has no money, it can’t pay employees, and smaller companies are currently facing that reality.

But here is the good news. For YOU, anyways.

In this time where an entire workforce has been sent home to work, some folks are going to shine as they are reliable, communicative, and think creatively. Unfortunately, others are going to struggle and sink.

Sinkers open up critical spots on the team that need to be filled to keep operations moving. That could be a spot free up for you!

Further, employers are reconsidering their roster right now. They may be trimming some figurative fat.

For example, one small software development company in Austin told us they would make it through the storm if they made the hard decision to let go of two senior developers they had hired who had negotiated extremely high salaries. With those two salaries cut, two people have lost their jobs, but the company will now hire one senior developer and pay them an Austin salary, not a California salary they had originally paid to attract that tippity top talent.

That could be good news for you. And there are plenty of companies doing just this.

Additionally, companies are looking at their future hiring needs for “when this all ends,” and we’re being told that many companies are currently hiring for the summer, which sounds far away, but is about as long as the hiring process often takes anyhow.

While not a total win, we’re hearing news that implies companies don’t expect COVID-19 to wipe out their business, or hold them back indefinitely.

So should you even bother applying for jobs right now?

The answer is: Yes, absolutely, but you’re going to have to change your approach.

Job interviews are going virtual, so get ready. You’re going to have to test out all of your video platforms with Zoom being the most common, followed by Skype – don’t wait until you’ve landed an interview to test your tech. You’ll have to test your lighting and sound (and probably wear in-ear headphones with a standard mic). Do that today if you can, even if it’s just a friend you’re video chatting with as a test. Here are some quick tips.

You’re going to be tempted to apply to as many jobs as possible and play the numbers game.

That feels good because you’re seeking to control something in this time of uncertainty, but you’re working against yourself and missing opportunities. Plus, it’s lazy. Sorry, it’s true.

Take the time to groom your resume and cover letter. Send it to everyone you know and ask if they’ll pretend to be an employer and opine when they have time, that you’re looking for criticism, not praise.

If you have savings and can afford a professional resume writing service to help you, make that investment right now. If you have comfortable savings, hire a reputable career coach to speed up the process and work with you on your strengths and weaknesses.

Every application you submit should be refined for that specific employer. Before applying, read the job posting three times in a row. Then, read the company’s Career page, their About page, and see what they tweet. This will all tell you what’s important to them (plus, the keywords you’ll need to use to get past the applicant tracking system robots and into the hands of a humans are IN THE JOB LISTING, so use them). This will help you to tell your story in a way that answers their needs.

Take the time to get to know each company before introducing yourself, it’ll make an immediate difference. This is why you can’t really apply to 100 places in one day, it’s unrealistic and puts you at a disadvantage.

Aside from transitioning to video interviews and customizing every application for quality, these times call for some things I’m scared to ask you for, but this pandemic demands grit and patience.

And that’s so much easier said than done.

You’ll have to keep pressing forward, even when you don’t feel like it, and even when it’s hard to get out of bed in the morning. And you’ll have to really wrap your mind around the fact that employers aren’t moving as quickly as they were just a month ago. Response times are slower, so landing an interview takes more time, and post-interview decisions will take even longer.

And that doesn’t sound appealing when you’re worried about paying rent in a few days. It’s not appealing, and we are by no means minimizing that fact or your feelings about it. These are the cold realities of these COVID-19 times.

In these desperate times, your only choice is to take a deep breath and approach job hunting the right way, knowing that companies are shuffling the deck right now. It won’t be in fast motion, but there’s a chair for you about to open up, and you should be pushing your hardest to be the one to fill it.

From the depths of our hearts – know that we’re pulling for you.

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