Connect with us

Tech News

Startup helps you optimize yourself based on your DNA

(TECH NEWS) Based on your genetic code, your profile contains easy to follow lifestyle recommendations that will help you make the best dietary, fitness, stress management, and dental choices.

Published

on

dna

I always hear folks in the weight room talk about fellow gym-rats who have the “right DNA.” When I was younger I never quite understood the analogies: Arnold Schwarzenegger had the right DNA. Legendary NFL running back Gale Sayers had the right DNA. Muhammad Ali had it in spades. You get the idea.

These are athletes who had/have the right stuff. They were gifted. Their talents came naturally. Doesn’t mean they didn’t have to train but somewhere in their genetic makeup they had a spark that the rest of us did not. Somebody else could run all day long or lift all sorts of weights but for some guys and girls it’s all for naught; they just don’t have it.

That doesn’t mean that the rest of us lesser mortals should give up and stand in the corner with gum on our nose. It just means we should work to maximize the cards we were dealt. I may never know the thrill of bursting through a hole and scampering 100 yards for a touchdown but new-kid-in-town DNA Lifestyle Coach will tailor a winning profile for me based on my genetics that will have reaching for new heights.

DNA Lifestyle Coach is a genetic test and results interpretation engine that will help you choose the optimal diet, sports, dental and skin care products, and stress reduction activities.

All recommendations we provide are heavily supported by widely regarded peer-reviewed studies as well as professionals in nutria-genetics, sports genetics, psycho-genetics, and beer-genetics. Ok, that last one I made up just to see if you were paying attention. Anyway, your genetic profile is a highly customized wellness advice, based on your personal genetic peculiarities and lifestyle.

Once your DNA is tested, Lifestyle Coach processes your results through a patented AI engine to offer easy-to-follow instructions that allow users to optimize their body and mind’s performance. Easy-to-follow lifestyle recommendations help individuals make the best dietary, fitness, stress management, and dental choices.

And that’s not all, Lifestyle Coach’s Fitness panel determines the sporting activities that are the best fit for you, taking into account if you are prone to injury, your aerobic vs. anaerobic abilities, best fitness regimen and amount of exercise needed to lose weight, get fit and achieve better results.

OK, so now you get how it works. Indulge me for a minute. Check this out: I recently read in Runner’s World (this month actually) about athletes tapping into new startups like Lifestyle Coach (on Kickstarter or similar) to analyze their DNA and learn how to improve their athletic and physical performance.

But why can’t this particular app tell you how to optimize your sleep schedule, what to eat for your brain power or how to improve your work productivity? Heck, it doesn’t HAVE to be just health related. I’m sure our DNA can shed some light on how to maximize our work life and mindset. Maybe it can tell us how to become better managers and leaders.

Everything is becoming Smart: our homes, our cars and even our coffee pots. But the original smart app is the one coursing through our veins. If we can tap into and harness that power I’d say we all need to watch out.

This story was first published July 2015.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Tech News

Failure to launch: Quibi’s short-form platform is short-lived

(TECH NEWS) Despite receiving major funding from big players, Quibi is shutting down only 6 months after launch. What led to their downfall?

Published

on

A mobile phone open to Quibi in feminine hands with decorated nails.

Only 6 short months after launching its platform, Quibi has decided to pull the plug.

The mobile-only streaming service’s vision was to create short-form videos with higher production value than that of competitors like YouTube or TikTok. Having enlisted big names such as Steven Spielberg, Ridley Scott, Jennifer Lopez, and Lebron James, Quibi had high hopes for what the service could accomplish. In an open letter posted to Medium, founding company executives Jeffery Katzenberg and Meg Whitman cited timing and the idea of mobile-first premium storytelling not being strong enough as the primary reasons for shuttering.

“As entrepreneurs our instinct is to always pivot, to leave no stone unturned — especially when there is some cash runway left — but we feel that we’ve exhausted all our options.” The letter stated, “As a result we have reluctantly come to the difficult decision to wind down the business, return cash to our shareholders, and say goodbye to our colleagues with grace. We want you to know we did not give up on this idea without a fight.”

The move is somewhat surprising considering that back in March the service managed to raise an additional $750 million in funding, bringing its total fundraising to $1.75 billion. At the time, Quibi CFO Ambereen Toubassy had touted that the second-round of cash had provided the organization with “a strong cash runway,” that would give Quibi “the financial wherewithal to build content and technology that consumers embrace.”

Originally called “New TV”, the initial investors of the service included Hollywood titans Disney, NBCUniversal, and Sony Pictures Entertainment just to name a few. While the amount of money raised was minuscule compared to services like Netflix, it was still an impressive start for an untested idea.

The service did itself no favors, however, in trying to gain new subscribers. Along with being mobile-only, the service started at $4.99 per month for an ad-supported subscription, only slightly cheaper from more robust offerings like Hulu and ESPN+. While you could pay $7.99 per month to get rid of ads, you were also forbidden from taking screenshots, limiting the ability of content on the service to go viral.

Quibi was also financing content, meaning that ownership would revert back to creators after just a few short years. This means building a growing library of content owned by the service was an uphill battle from the start.

“This was flawed from the start, down to the idea of financing content and then giving it back to the creators after a few years.” Said a veteran producer who refused to work with the company, “There is anger in town right now, because it just makes it harder to raise money.”

Quibi is set to be inaccessible starting around the beginning of December, according to a post on the company’s support site. While much of the service’s content will not be missed, one still wonders what might have been had the company managed to gain some traction, or the COVID-19 pandemic had not come to pass. Either way, Quibi’s business partners may want to read up on some of these tips as they discuss where things should go from here.

Continue Reading

Tech News

Acorns launches job searching tool, but is that what job hunters need?

(TECH NEWS) When it comes to job searching, many people are able to find jobs online, it’s getting the interview where people need help.

Published

on

Woman doing a job search on laptop seated on floor

If you are currently job searching, you are likely going to sites like Indeed (250M unique visitors monthly) and LinkedIn (260M users monthly). You may also be checking out ZipRecruiter because they’ve advertised on every single podcast you’ve ever listened to. Just for fun, you might also be looking at jobs on Craigslist for your local area. This could have excited you or depressed you.

If you want an easy way to aggregate several job search sites, you may like the app Huntr that will pull in job postings (after you put in some preferences) from Glassdoor, Google, LinkedIn, ZipRecruiter, GitHub, the muse, Dice, Monster, Indeed, Angel.co, Dribbble, etc. so you have them all within one place.

Acorns has joined in on the job postings board by implementing a Job Finder within their app, in an effort to help people find work which makes sense if they want more people to save through their platform. “Acorns is an American financial technology and financial services company based in Irvine, California that specializes in micro-investing and robo-investing. As of 2019, Acorns had over 4.5 million users and over $1.2 billion in assets under management.”

The article from The Press that describes it tells consumers about adding in a Job Finder to help millions of people find jobs. But really, it’s great as a positive public relations initiative (and likely will drive more visits to ZipRecruiter postings) since it’s within their app. The gesture is nice but will it really help?

“Within a few taps, Acorns customers at every tier can find millions of full-time, part-time, and remote job opportunities, set job alerts, and explore custom career development content to support their financial wellness at no additional cost. By introducing Job Finder to its financial wellness system, Acorns is looking after the financial best interests of the up-and-coming and removing a main barrier to its customers achieving their money goals.”

Most people know where to find job postings. What they don’t know is why they aren’t hearing back from their applications or how to be invited for more interviews. It would be great if companies really wanted to help make an impact on unemployment by:

  • Offering career coaching services or references to candidates that do not fit what the hiring manager or HR person is looking for.
  • Giving people access to what key skills they need on their resume within the job posting (less vague and generic descriptions).
  • Within the automated rejection letters, including a referral or resources that will help them break through the clutter or introduce them to current employees or how to get to know the company better – in case there’s a position that is a better fit.
  • Ensuring that all job postings are for real jobs and real openings – it should be made clear to candidates if the job posting is for pipelining talent and/or not going to be offered to an external candidate.
  • Bringing back some humans in to the automated process. Yes, ATS (Applicant Tracking Systems) are great for the employers and companies who are fielding hundreds of applicants. They are terrible for the 40 million currently unemployed. More about ATS here from Jobscan if you are curious. They are built to knock out candidates.
  • Considering hosting webinars, educational speakers, or events where candidates can get in front of you versus solely relying on online submissions.
  • Contemplating implementing an apprentice program so that less experienced applicants may gain knowledge and learn from more experienced workers – but you would also be getting fresh ideas and new talent for growth within your organization.

There are many caring people and organizations out there so it would be great to see some more assistance for job seekers versus just more places listing job postings or the same job boards but in different formats.

There also seems to be a mismatch in looking to hire someone based on what they have done in the past – when really, the best qualified candidate may have a different background and be looking to make a switch to continue to grow and learn. The perfect match of key words in a database to a resume are not always the best way to find the right fit.

Continue Reading

Tech News

Bet you forgot about them: Yahoo Groups is shutting down

(TECH NEWS) After over a year-long process, Yahoo is finally shutting down Yahoo Groups for good, marking the end of an internet era.

Published

on

Yahoo Groups is shutting down.

For a long while, most of us forgot that Yahoo Groups still existed in a very limited way, of course. But now, it’s going to be discontinued for good. Yahoo announced that the Yahoo Groups website will be shutting down on December 15, 2020.

The removal process of Yahoo Groups is one that began in October of last year. At that time, Yahoo decided to no longer allow new content to be uploaded to the Groups site. Features that allowed for sharing files and photos, creating polls, etc. were all removed. However, users could still view and download any existing content. On its website, a statement read, “Don’t worry, though, Yahoo Groups is not going away…” But, we all knew that was never going to be the case.

In December 2019, the Yahoo Customer Care Twitter account tweeted that content on the Groups site would no longer be available or viewable. Users had until the end of January to download their data before it would be permanently deleted. All public groups became private and would require administrator approval to join. Also, admins had limited access to other administration tools, but group members could, at least, still send messages to each other.

Earlier this month, the creation of new groups was disabled. And now, the end of Yahoo Groups is on the horizon. On its site, a pop-up message reads:

Announcement: End of Yahoo Groups
We’re shutting down the Yahoo Groups website on December 15, 2020 and members will no longer be able to send or receive emails from Yahoo Groups. Yahoo Mail features will continue to function as expected and there will be no changes to your Yahoo Mail account, emails, photos or other inbox content. There will also be no changes to other Yahoo properties or services. You can find more information about the Yahoo Groups shutdown and alternative service options on this help page.

Yahoo said, “Yahoo Groups has seen a steady decline in usage over the last several years.” As a result, this is why the company decided to shut it down. “While these decisions are never easy, we must sometimes make difficult decisions regarding products that no longer fit our long-term strategy as we hone our focus on other areas of the business,” Yahoo added.

What became of Yahoo Groups isn’t even a bare-bones version of what it was during its prime. And, frankly, I don’t think it will ever be resurrected. Sometimes all good things must come to an end.

But, if you are a former Groups user and want to stay connected with your groups, the Yahoo Groups’ help page, hopefully, has all your answers.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!