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Primedia to acquire from eBay

Primedia’s already sizable portfolio of companies is now adding to the family, a major win for the company that is a major force in the rental search sector.

Growing an already respectable portfolio

Primedia is the parent company of print magazines Apartment Guide and New Home Guide, and to,,, and their distributor, DistribuTech. Now, Primedia has strengthened their portfolio of companies with their acquisition of from eBay for an undisclosed amount.

“ has a strong reputation, brand awareness, history and URL,” said Charles Stubbs, PRIMEDIA President and Chief Executive Officer, who will lead the combined company. “Both and PRIMEDIA have long track records of delivering a high-quality consumer and client experience in the marketplace.”

Stubbs continued, “The combination of our two companies will allow us to deliver a broader range of innovative products and services to our clients and more quickly expand our markets and market segments. We look forward to working with the team that has built this great brand.”

Closing expected next quarter

The transaction is expected to close in the second quarter and is subject to customary closing conditions. The company said in a statement that their sites and mobile applications “will be complemented by’s successful pay-for-performance business model.”

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“We are excited to be joining PRIMEDIA, a leading vertical search company in the apartment and rental housing sector,” said Bill McKnight, General Manager. “ fits in nicely with PRIMEDIA’s mission of being the go-to resource to help people find the perfect place to live.”

This particular acquisition is a major win for the Primedia portfolio as is one of the most desirable real estate URLs in the world – it will be interesting to see what innovations they bring to the table (or vice versa).

This will not be the last company swap you’ll see in 2012 as the industry shuffles the deck in light of a shifting housing market. Rents are going up, vacancies are going down, and real estate professionals once focused on sales are learning (or re-learning) the rental market for locating and property management purposes.

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.


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