Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Target gift cards improperly activated over the holiday

(Business News) In another setback for Target, the retailer confirms that some gift cards purchased over the holidays were not properly activated.



Target in another pot of hot water

Just before the holidays, Target confirmed that 40 million customers’ credit and debit card information was stolen, including pin numbers, causing a whirlwind of attention for the mega retailer.

Now, Target has confirmed that some gift cards sold during the holiday shopping season were not properly activated by the retailer, and while they will not confirm the number of cards with the problem, they have said they will honor the faulty cards at Target service desks or through calling 800-544-2943.


Next steps for Target

“It’s another black eye that makes you question the internal operating procedures of Target,” Brian Sozzi, CEO of Belus Capital Advisors tells the AP. “Target needs to be doing everything perfectly. It can’t afford to lose any more confidence among its guests.”

Although this is not provoking fear the way the credit card breach did, it is problematic and frustrating for customers. Again, the company has responded quickly and has not denied the problems, but it has not made clear that it is working to investigate the security breach alongside the Secret Service and the Department of Justice, and have apologized for the gift card problems.

Advertisement. Scroll to continue reading.

While they’ve handled their problems through their public relations arm, it remains unclear exactly how the gift cards were improperly activated, how their systems were so broadly hacked, and what is to be done to avoid the problem in the future.

When small businesses have this problem, it is time consuming but only impacts a select number of people – when the second largest discount retailer in America have these types of problems, a massive amount of people are impacted, and it is so much more than a blip on the radar.

Target’s problems are substantial, and it remains to be seen what their next steps will be.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Retailers are on edge for the upcoming holiday season as Target announces during third-quarter earnings call a $400m loss due to crime.

Business News

Are you asking the wrong questions? A Human Resources expert discusses the best and worst questions asked during candidates interviews.


This week on AG Live we dive into some fascinating changes in the tech and business worlds.

Business News

Target originally had their forced retirement age set at 65, but coincidentally sets it back prior to CEO nearing cutoff.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.