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The Shoe That Grows: adjustable shoes for kids in poverty

The Shoe That Grows was invented for children in poverty and the design adjusts to grow with them over five years. Brilliant!

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the shoe that grows

the shoe that grows

This brilliant invention could change the world

Every parent out there knows how costly buying shoes for your children can be. Their feet grow right before your very eyes and if it isn’t that, it’s a new season that requires a different kind of footwear. Further, many parents in third world nations cannot afford shoes for their children at all as they grow.

The Shoe That Grows was created to combat this problem, but the creator had a much bigger purpose in mind. Buying shoes for your kids is costly in America but imagine those children in less fortunate countries who often have no shoes at all.

the shoe that grows

The inventor was inspired by his travels abroad

The shoe maker, Kenton Lee, was inspired on a trip to Kenya where he saw children everywhere running around with shoes that didn’t fit, if they were wearing any shoes at all. Kenton Lee is the Founder of Because International, his nonprofit organization headquartered in Nampa, Idaho. The organization completed their original shoe sample and immediately reached out to crowdfund so they can send out more of their inventive product.

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Kids are susceptible to diseases and infections if they don’t have shoes to wear. He found a way to provide shoes to needy kids so that they can play without worrying about contracting diseases and without worrying about outgrowing them.

That’s right- these shoes grow with the kids. They have snaps that allow the shoe to expand up to five sizes. There are two sizes, small and large. The small fits kids from kindergarten to fourth grade and the large fits kids from fifth grade to ninth.

So durable, they’ll last five years

We all know how hard kids are on shoes. The Shoe That Grows is manufactured so they are durable and can withstand five years of wear and tear. They’re made out of leather, rubber, and snaps. They actually look like sandals you’d see at REI too.

the shoe that grows

the shoe that grows

Kenton Lee created a simple solution for a big problem and he is an innovator we can certainly get behind. The Shoe That Fits is one of those organizations that you donate to and you know exactly how your donation is going to benefit those in need.

The shoes get sent by the duffel bag to areas with kids who need them around the globe. If you are as impressed and inspired as we are by these shoes, you can head to their website to buy a pair for your own kids and donate to the cause. For a $10 pledge, you can send a pair of shoes to a child in need.

the shoe that grows

Emily Crews is a staff writer at The American Genius and holds a degree in English from Western Kentucky University. Reading, music, black coffee, and her two little girls rule her life. She sees herself one day running a tiny bookstore at the end of the Earth. In the meantime, she is thrilled to write for AG and also does copy editing (team Oxford comma) to keep her brain from turning to mush.

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4 Comments

4 Comments

  1. kim weber

    July 11, 2015 at 6:43 pm

    I am going to Haiti on a mission trip in 2 weeks. Can I purchase some of your shoes to take with?

  2. Darrell webb

    July 16, 2015 at 12:53 am

    I am needing 200 pair for a trip to Haiti. How do I go about making a purchase of that size? Any info would be appreciated.

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Business News

Supreme Court okays trademarking for ‘generic’ name URLs

(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.

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For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.

However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.

Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.

The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.

A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”

This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.

The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”

Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.

This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

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delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

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I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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