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Uber: when technology threatens tradition

Uber is seen by traditional cab companies as a cab killer because of their technologies, so the Cab Commission is going after the company. The fight is on.

How do you Get around these days

Uber sexy, Uber fast, Uber trendy, Uber safe, Uber… the list goes on. What doesn’t make the list is uber detrimental to the rest of the cabbies and car services out there who are behind the times in the ways of technology. This morning, I had purely planned on having a break out of some of the trends in commuting and what it means for urban realtors and their craft if they do or do not have a car. Do they Metro? Do they hoof it? Do they use a cab everywhere? Zip car? Carey Car? The lux-brand Uber?

Well, this quickly turned to me hanging out on the Uber site and reading their blogs and loving their sass; so I went into another direction you see… Then, that rolled into me checking out the DC based Uber site, since that is my current home base.

Get with the Program

After identifying the system that these cool cats have put together into a global market high-end car service at Uber, I of course wanted to read the latest articles posted as pros and cons about the business and stumbled upon some rather interesting information. DC’s taxi-cab commission was going after Uber back in January of this year as being non-compliant with their rules and regulations for being – uhm- for lack of a better word descriptor, better. Seriously.

[ba-pullquote align=”right”]”The issue the the Cab Commission has pointed at the new brand seems to be that “this isn’t fair.” Why does Uber have this fantastic technology that none of the other cab companies are utilizing to their advantage?”[/ba-pullquote]When I read and re-read the issue at hand, it looks like because the owners of the company have devised a system that is rooted in cloud based technology that incorporates android and iphones and their ability to map and mark exactly where the client is requesting pick up service. The client has also already pre-paid for the service via their credit card on file and will be picked up in a luxury vehicle for up to 4 people. 24 hrs a day, 7 days a week. This is a lovely system that when functioning all-systems-go… sounds heaps and bounds better than most cab services and some other luxury car carriers.

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The Uber blog and main site is very transparent. They don’t hide that their prices may be higher than taking a cab. They give helpful hints as to how to use the program. They give coupon codes and plot out maps of the cities where their provide phenomenal service. Allowing for questions and commentary and answering back to those who pose prying questions. Probing seems to be invited and not shucked away. This team does not seem to hide behind a facade, they take matters on head on.

The issue at Hand

The issue the the Cab Commission has pointed at the new brand seems to be that “this isn’t fair.” Why does Uber have this fantastic technology that none of the other cab companies are utilizing to their advantage? Hmmm… Raise your hand if you don’t see this as unfair. Maybe smarter? More advanced? Worthy of a slight price differential and the name Uber?

No one wants their start up to have this many issues with the governing body when they first land in a new city, but Uber is still out and making thousands of luxury seeking clients happy in the DC metro area and around the globe even. If the founder, Travis Kalanick, who started the company in 2009 back in San Fransisco has much to say about it, Uber will keep on truckin’ in DC with the better technology that they have created as a system to streamline their business of satisfying their clients.

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Written By

Genevieve Concannon is one of those multifaceted individuals who brings business savvy, creativity and conscientiousness to the table in real estate and social media.  Genevieve takes marketing and sustainability in a fresh direction- cultivating some fun and funky grass roots branding and marketing strategies that set her and Arbour Realtyapart from the masses. Always herself and ready to help others understand sustainability in building a home or a business, Genevieve brings a new way to look at marketing yourself in the world of real estate and green building- because she's lived it and breathed it and played in the sand piles with the big-boys.  If you weren't aware, Genevieve is a sustainability nerd, a ghost writer and the event hostess with the mostess in NoVa. 

3 Comments

3 Comments

  1. athanrebelos

    June 10, 2012 at 9:04 pm

    Genevieve is the perfect Über demographic. Young, uninformed and naive. A more seasoned writer would ask some obvious questions about the history of taxicabs and the purposes of regulation. They would also know that Über’s technology isn’t new it’s they’re flagrant violation of laws around the country that’s new. The marketing of several year old, independently owned Town Cars to pick you up for the same cost as a corporate service is new. Goldman Sachs should be taken to task by their investors for their participation with Über. What if GE or WalMart were building stores without permits and unfairly competing with local business? Would that still be cool? Try Taxi Magic or Cabulous. Get taxis at taxi prices with adequate insurance coverage and service to the poor, seniors, disabled all at one regulated fare. Where’s Über’s wheelchair accessible fleet? Where’s Über’s service to the community? It’s funny how they don’t have to pick up just anyone but taxis do…

  2. Alisa Hagner

    June 11, 2012 at 5:42 pm

    Give good service or get lost

  3. Stephanie L Davis

    June 12, 2012 at 12:43 pm

    Disruption – for the most part is good.

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