Number one complaint of sellers
One of the biggest complaints sellers have with their agents is “I never hear from you!” You put a sign on the yard, enter me in the MLS, then you disappear… right?
What happens when nobody calls to see the house? A week goes by, you’re placing ads, no calls. Another week, no calls. Then a showing or two, with no feedback from the agents, and you start to get uncomfortable. Maybe you call to keep in touch… but from what the public seems to think… you didn’t call.
How do you call when there’s no news?
It’s hard calling or emailing to say “Um, I have no news. So what are you up to today?”
Here’s a way to keep them in the loop and make them think you’re thinking of them 24/7.
Most MLS systems have a way to can enter a buyer prospect into your MLS login, set up their search parameters, and have them get instant emails every time a new listing hits that matches their needs. Or a price change, or comes back on market. We all do it, right?
Turn that tool on its head
Why not do it for SELLERS too? I recently began doing this and it works great!
Set up your sellers as a prospect, and enter in search criteria showing competing properties. That way, whenever a new listing hits the market, they’ll know. Neighbor had a price reduction? They’ll know. Of course, also email them solds when applicable.
Sellers LOVE it!
I’ve been doing this for a few months, and sellers love it. I had a client send me an email this week that his neighbor just reduced his price, so he wanted a price reduction too. A seller wanted a price reduction. Hello? What planet are we on? If these results keep going, I’ll be thrilled!
It’s an easy way to turn an idea on its head, and use it UNLIKE other agents. Everyone uses it for buyers… now try it for your sellers!
