Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Economic News

Measuring the health of the economy with the Men’s Underwear Index

Photo courtesy of Calvin Klein.

Photo courtesy of Calvin Klein.

The Men’s Underwear Index (MUI)

Did you know that some economists look to the underwear drawers of American men to determine the health of the current economy? The Men’s Underwear Index (MUI) is an unconventional economic indicator that measures how the economy is performing based on the sales of men’s underwear. We’re not making this up, we swear!

The logic behind the MUI is that because men’s underwear is a necessity, not a luxury, sales are steady, but when the health of the economy is poor, sales dip as the necessity becomes a luxury. When sales improve, the health of the economy is said to improve along with it, according to subscribers of the MUI theory.

It isn’t just crackpot economists smoking a pipe full of pretentiousness, no, even former Federal Reserve Chairman Alan Greenspan was a believer in the MUI. He said that because so few people ever see men’s underpants, this is the first thing men stop buying in a down economy.

So how is the MUI right now? As of August, men’s underwear sales rose 7.9 percent from August 2011, according the retail research firm NPD Group, indicating that while we are down substantially from past years, the improvement is in line with other economic indicators that claim the economy has not recovered but is showing signs of doing so, thus at least for now, the MUI is on course.

Critics argue that it is typically women that buy underwear for men, thus the MUI is bunk, and other critics say the theory is flawed because men wear underwear until the holes are too big to stand, thus it does not correlate to the economy.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

2 Comments

2 Comments

  1. gcloanwizard

    November 29, 2011 at 2:18 pm

    But what about the millions of men who have gone "commando"?

  2. Fantasys

    June 23, 2019 at 2:09 am

    Men’s Underwear Index is an unconventional economic indicator, long favored by former Fed Chairman Alan Greenspan, which purports to measure how well the economy is doing based on the sales of men’s underwear. This measure suggests that declines in the sales of men’s underwear indicate a poor overall state of the economy, while upswings in underwear sales predict an improving economy.

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Finance

Another large spike in the consumer price index isn't good news for the economy, and the context of the data is more complicated this...

Business Finance

With a second consecutive quarter of declining GDP data, we are officially in a recession - are we?

Business News

(BUSINESS NEWS) Heads up! Your beloved adult beverage of choice may be getting pricier now that COVID inflation abounds.

Business Finance

(BUSINESS FINANCE) India is potentially planning to ban cryptocurrency — and instead, they're planning to introduce their own version of it for purchase.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.