Connect with us

Opinion Editorials

Amazon acquires Body Lab, are fashion retailers sweating it?

(OPINION EDITORIAL) Trying on clothes seemed to be what was saving the fashion industry from total Amazon domination, but it seems like the gap is closing between the two.

Published

on

body amazon

We’ve all seen Amazon sweeping through industry after industry, acquiring companies, expanding Amazon Prime options, and planning some sort of world domination — probably.

They have made moves in the grocery world, buying Whole Foods and adding grocery services to Amazon Prime, promising lower prices than the competition. They finally forced the hand of one of the biggest sportswear companies in the world, the indomitable Nike, who agreed to begin selling directly on Amazon earlier this year.

With a simple search at Amazon.com, we’ve always been able to find trinkets, books, and seemingly random items to help stretch and massage your back muscles or strain your pasta more efficiently, but finding cool clothes from brands you could actually trust wasn’t a place you went to Amazon for.

The creative, fashionable retail space seemed to be the thing Amazon could never touch. That tide may be turning.

According to Tech Crunch, Amazon has just purchased Body Labs, a New York based startup that makes 3D body scans. This software, initially created for gaming purposes, could be used to scan the body, recommend tailoring, and allow shoppers to try clothes on virtually.

This is not good for companies that are selling quality clothing on Amazon. The online giant already owns several of it’s own apparel lines, clothing subscription services, and has built software that recommends outfits (how my mom would have LOVED that for me growing up).

While this all sounds nice and simple for those who are not involved in the fashion industry, or really any other creative niche, this may be terrible for those trying to produce their own original designs and content.

Driving to a mall to try on a pair of jeans or shirt may be a thing of the past once Amazon kicks this software into gear. While many do their clothes shopping online already, being able to just go to Amazon for the ability to “try on” clothes and determine exactly what color matches your eyes based on an algorithm is just more one reason to make Amazon your one stop shop for everything.

Imagine a shopping cart with a fidget spinner, a toothbrush, AND a new pair of custom fit jeans. This could mean even more retailers shutting their doors and further increase Amazon’s hold on the retail marketplace.

Many brands are already making a push towards craftsmanship and transparent production practices, marketing themselves as the sensible, quality choice when purchasing new clothes.
This may be one of the few ways to prevent being overtaken by Amazon’s new technology. As a company, regardless of what you sell, protecting yourself from the dominion of Amazon is becoming darn near impossible.

Will hails from Northern California, earned a B.A. in English from Texas A&M University, and now calls Austin, Texas home where he works at a tech startup. He likes riding his bike an ungodly amount of miles and his favorite aesthetic is an open road. If you see him around he'll likely be reading a classic American novel and drinking a Topo Chico.

Opinion Editorials

You already blew your new year’s resolutions, but it’s not your fault

(EDITORIAL) Your new year’s resolutions are already making you feel like a failure. The whole process is flawed – let me tell you why it’s not your fault (yet).

Published

on

new year's resolutions - oops.

It’s estimated that only about 8.0 percent of people keep their new year’s resolutions. Most fail by the end of January, and here we are – almost at the end of the month. But it’s not your fault (yet) – let’s discuss.

Face it, you’re doomed before you ever get started. It doesn’t matter what your goal is, if you don’t approach it the right way, you’ll never reach it. If you really want to change your life in 2019, you’re going to have to get serious.

Here’s my innovative approach. Stop making resolutions.

Making new year’s resolutions sounds good in theory. But they’re really problematic. New year’s resolutions often don’t take into account what is realistic. Resolutions don’t let you adjust when life gets in the way. You’re setting yourself up for failure when you make resolutions. You may have good intentions, but you know you’ll fall back into your old habits.

What’s the solution?

A resolution is defined as “a firm decision to do or not to do something.” Changing your behavior isn’t that easy. Psychology Today offers eight different reasons why it’s so difficult to make long-term sustained change.

The all-or-nothing thinking of resolutions traps you into a no-win situation.

To really make change, you’re going to have to approach it differently. Resolutions tend to come from negative emotions. Real change comes from place of self-edification. Resolutions tend to be sweeping changes. You determine to completely change your lifestyle. Small habits are easier to implement. Over time, those small changes can become big changes.

Setting goals is good. Breaking down your goals into bite-sized pieces helps you reach those goals. Want to lose weight? Instead of jumping in and throwing out all the sugar in your cupboards, work with a dietician for a month to see where you can make changes to your meals that fit your lifestyle.

Failure is a given.

Know that you’re going to mess up. Failure is part of the process. It helps you learn where to put your attention and energy. Coming home late and eating a pizza instead of something healthier isn’t a reason to stop trying to lose weight. It just means that you need to think about the reasons that caused you to blow your diet. Was it lack a planning? Did you just need comfort food? Was it just convenient? Look back at why you indulged to meet the challenge next time.

Give yourself a break.

Change isn’t easy. Don’t keep kicking yourself when you don’t hit your goals. Consider what’s keeping you back. Maybe the goals aren’t a priority right now. Maybe you’re taking on too much. Maybe the timing isn’t right. Maybe you have other commitments that need your resources.

Make 2019 your best year by not setting resolutions, but by making small changes in your life.

Continue Reading

Opinion Editorials

Do women that downplay their gender get ahead faster?

(OPINION) A new study about gender in the workplace is being perceived differently than we are viewing it – let’s discuss.

Published

on

women downplay gender

The Harvard Business Review reports that women benefit professionally when they downplay their gender, as opposed to trying to focus on their “differences” as professional strength.

The article includes a lot of interesting concepts underneath its click-bait-y title. According to the study by Professors Ashley Martin and Katherine Phillips, women felt increasingly confident when they pivoted from focusing on highlighting potential differences in their perceived abilities based on their gender and instead gave their attention to cultivating qualities that are traditionally coded as male*.

Does this really mean that women need to “downplay” their gender? Does it really mean women who attempt this get ahead in this world faster?

I don’t think so.

The article seems to imply that “celebrating diversity” in workers is akin to giving femme-identified employees a hot pink briefcase – it actually calls attention to stereotyped behaviors. I would argue that this is not the case (and, for the record, rock a hot pink briefcase if you want to, that sounds pretty badass).

I believe that we should instead highlight the fact that this study shows the benefits that come when everyone expands preconceived notions of gender.

Dr. Martin and her interviewer touch on this when they discuss the difference between gender “awareness” and “blindness.” As Dr. Martin explains, “Gender blindness doesn’t mean that women should act more like men; it diminishes the idea that certain qualities are associated with men and women.”

It is the paradox of studies like this one that, in order to interrogate how noxious gendered beliefs are, researchers must create categories to place otherwise gender-neutral qualities and actions in, thus emphasizing the sort of stereotypes being investigated. Regardless, there is a silver lining here as said by Dr. Martin herself:

“[People] are not naturally better suited to different roles, and [people] aren’t better or worse at certain things.”

Regardless of a worker’s gender identity, they are capable of excelling at whatever their skills and talent help them to.

*Though the HBR article and study perpetuate a binary gender structure, for the purposes of our discussion in this article, I expand its “diversity” to include femme-identified individuals, nonbinary and trans workers, and anybody else that does not benefit from traditional notions of power that place cisgendered men at the top of the social totem pole.

Continue Reading

Opinion Editorials

Why I paused my career to raise our child

(OPINION) Our children are like tiny little sponges that absorb everything that we give them — your job and the sentiments it produces and evokes included.

Published

on

motherhood pause career

I never dreamed of being a stay-at-home-mom. Not in a million years did I think I’d find myself choosing to press pause on my career, but here I am, a mother for just nine months, doing just that.

HBR recently published an article about how our careers impact our children focusing on parental values and the emotional toll of our career involvement on our families. It got me thinking about my own childhood.

Growing up, my parents’ discussion of work was almost always negative. A job was something you had to do whether you liked it or not. As a child, I listened to my parents fight over money; I observed them in constant worry about the future. I watched them stress over unsatisfying jobs.

There was never any room for risk, no money to invest in a new career path, and no financial cushion to fall back on to give a new career time to grow.

Later, when choosing a path of my own, I would often wonder what my parents had wanted to be or who they could’ve been if they would’ve been able to choose careers they might’ve thrived in. All I ever knew is that my parents hated their jobs. While they’re on better financial footing now, the residue of their negativity persists in the career choices of their children.

While I was pregnant, I was working at an international tech startup in Silicon Valley. The company suffered from poor leadership; the week I was hired, my team quit and I was left to piece together a position for myself. The company continued to flounder, its culture unable to recover from interim toxic leadership.

I constantly worried about my son and the stress of a toxic culture on my pregnancy. Going into the office made me anxious. Leaving left me feeling stressed out and overwhelmed. Instead of imagining a bright, beautiful baby boy, I closed my eyes and saw a dark and anxious bundle of nerves. Of course, I blamed myself for everything.

Toward the end of my pregnancy, I promised my baby that when he arrived, I would do things differently. This would be the last time I accepted a job that I only felt lukewarm about. Never again would I participate in a culture that could diminish my talents and self-worth. I’d seen this kind of thing during my childhood and I’d be damned to repeat it.

During my career, I’ve watched coworkers hire full time live-in nannies, missing their baby’s developmental milestones and their children’s school events. I listened as one CMO talked about moving into his backyard yurt when the pains of parenthood became too much for him. He left his three preteen sons alone to fend for themselves in the mansion they shared in Silicon Valley.

We pride ourselves on the amount of work we put into our careers, but we rarely measure our success through the eyes of our children.

Children are mimics, they absorb everything we do, even during infancy. So, what are we offering them when we abandon them to make conference calls from yurts? What message are we sending them when our eyes are glued to texts, emails and push notifications? What are we teaching them when we come home stressed out, energy depleted and our values compromised?

We try “disrupting” anything these days so what about the working parent model? Would it be worth it?

My husband and I decided that it was and we’re doing things differently.

My husband works in the service industry. He doesn’t leave for work until late in the afternoon which means he spends all day with our son. At nine months old, my son has a strong emotional relationship with his father.

I carve out time during my days and nights to schedule writing work. I’ve recently returned to freelancing and I find that when I’m working with clients I believe in and doing work that I enjoy, we’re all much happier.

Everyone who’s ever had children says the first year goes by incredibly quickly. It’s true. My career will be there next year and for years after that. My son is only a baby once and I wouldn’t miss it for all the money in the world.

Continue Reading
Advertisement

Our Great Parnters

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories