We’re all being smothered by false standards. Hoards of voices tell men to be “more assertive” and “take control,” while letting women know that their ticket to getting things done is to “smile more” and “be approachable.”
As entrepreneurs, we are really looking for the answer to one simple question: How can I make it happen?
We want to know how to make the dream work, and how to get people to rally behind us to lead our projects to success.
We are looking for actionable, specific advice that we can take NOW – not lofty, vague ideas that hide under the guise of “psychology hacks” (what does “be more alpha” really mean anyway!?).
The thing is, topics like charisma and influence are often made much more challenging than necessary. At the end of the day, social interactions are governed by one simple rule:
A group, is a group, is a group.
People like Tony Robbins and Tim Ferriss are able to teach the concepts of influence and leadership to a mass audience because all groups are controlled by a few key fundamental principles. Gaining an understanding of these principles allows you to gain respect and influence in any group you would like, and use that respect and influence to organize and guide people toward your goals.
Whether you are looking to inspire more prospects to convert to customers, want to create more cohesion amongst your team in the pursuit of your vision, or simply want to network more effectively, there are overarching themes that are sure to add a strong boost in the effectiveness of your actions as an entrepreneur.
And beyond all else, this is the most important one of all:
Look for what people want, and give it to them.
People join groups because it provides them the ability to have experiences they may not otherwise get to have. That said, everyone in the group is looking to the group to provide them with something. People may join a friend group in order to have fun and talk to people about the things they want to talk about, while people may join a specific career path for financial gain.
Now this all seems rather obvious, but where people tend to make mistakes is that they forget that everyone in the group has a specific motivation for being there. If you do not appeal to someone’s reason for being in the group, they will not see you as a valuable contributor to the group, and may treat you poorly as consequence.
If someone in a your friend group wants to have fun, and they do not see you as someone who can provide them with fun experiences, they will be neutral towards you at best. If they find it fun to see your reaction to their disrespect, but don’t see any other way to have fun with you, they might even be openly hostile toward you.
Likewise, if a coworker sees you as someone who is going to make their job more difficult, and you are not in a position of power over them, they are going to see you an unnecessary source of pain, and may mistreat you as a result.
As an example, let’s say that in a project you are running, there is a web designer in your group, Anna, who takes every opportunity she can to undercut your authority and make you appear incompetent in front of the others. There isn’t any outside tension (such as a conflicting friendship or sexual desire), and seeing as this is your project and she doesn’t have any stake, there is no angle for her to practically assume control of the project, so you just can’t understand why she has decided to make you the target of her tirades. You just chalk it up to being a big ego.
“Are you sure THAT’s the message you want to go to market with? I mean, I’ll put whatever you want on the webpage, I guess.”
“Why do you think it’s so important that we have the supply chain ironed out when we haven’t done any market testing yet? Are you trying to make this fail?”
Of course, every time she openly questions your decisions, the others on the team start to buy into her campaign against you. Lately, others on your team even follow suit, and question your decisions even when she isn’t in the meeting. While leading this project has now become an incredible pain, as everyday you face a volley of questions and dubious team members, this is your BABY, and you know it has serious potential to be something big once you get it to market, so what are you to do?
At this point, I’m sure any reader with an “alpha” mentality is thinking to themselves: “Well, why would you even put up that? Just drop her and hire someone else.”
While I can see that logic, it’s a short-sighted response, and it doesn’t cover all the bases.
What about a situation where you don’t have any other options, because her skillset is in the exact niche you need and it would be hard to find an adequate replacement? What about the blowback from the rest of your team if they see that you fired someone for speaking out? If they have truly vital insights that may save you from going the wrong direction, they may feel that they now need to keep their mouth shut while you plow your way to failure. How do you know that the others would stop questioning you after you fired her? If they are already questioning you on their own now, they already have strong enough doubts in you that her presence is no longer necessary to stoke the fire.
If this designer and her need to question you at every turn is the thing that is holding you back from getting taken more seriously by the group, then there is a much easier way to go about it.
Don’t ask: Why does Anna think she knows everything better than I do?
You need to remove the focus from yourself.
Ask this instead: What does Anna have to gain by attacking me?
When you look at it this way, you can see that Anna’s motivation to question you does not stem from the actual doubt of your decision making ability, but rather from the attention she gets from the others in the group when she does. In fact, when you look a little closer, you may realize that if Anna isn’t questioning your actions, the others on your team don’t give her opinions on anything much consideration.
As a web designer, Anna is often at the bottom of the food chain when it comes to business ventures. But she is an entrepreneur too. She wants to do big things. She wants her voice to heard, and her thoughts to have weight. Questioning you is just the easiest way to be heard.
So how do you make her stop? You give her the voice and consideration that she wants. When there is a meeting about the status of the project, and the team is deciding on next steps and priorities, ask her for her opinion and make sure people listen to it. Ask her to share her thoughts on the different parts of the business in a 1-on-1 setting, and give her thoughts ample consideration before deciding whether they hold merit. Comment on her good work in front of the group and make sure she knows how much you value her input to team, and how vital she is to the project’s success.
Show her that you hear her.
Yes, if you believe that web designers DO belong at the bottom of the food chain, this is going to be hard to do. It’s going to be especially hard when she has directly attacked your authority (and ego) in front of the team time and time again. And yes, when you first start to do it, Anna will likely think you are being condescending and simply try to attack your ideas and authority even harder.
However, once she sees that you are able to give her what she wants, she won’t feel the need to question you anymore. In fact, since you are one of the only people in the group who are giving her the attention and respect she wants, she may even start to DEFEND you when other people try to jump on your case.
If you aren’t getting the respect you feel you deserve in a group, figure out what people want, and find a way to give it to them. When you do, they will see that you make a much better ally than you do an adversary, and will look to you to help them achieve their group goals, elevating you to a level of more respect and leadership in the process.
When it comes down to it, it’s street-level knowledge: you have to help others to help yourself.
Hey, ambitious reader! Quick thought… You’re competing with 160 million of the American workforce this year for jobs, promotions, and business! Have no fear, we partnered with The American Genius to share special content, an extended series on professional and human strategy – covering subjects that remain unknown to many people. If you’re career climbing, check out our free guides on SocioEd for advice on topics (like how to get promoted quickly) that you can take action on immediately.
The *actual* reasons people choose to work at startups
(EDITORIAL) Startups have a lot going for them, environment, communication, visible growth. So it is easy to see why they are so popular now
Startups are perpetually viewed as the quintessential millennial paradise with all of the accompanying perks: flexible hours, in-house table tennis, and long holidays. With this reputation so massively ingrained in popular perception of startups, is it foolish to think that their employees actually care about the work that startup companies accomplish?
Well, yes and no.
The average startup has a few benefits that traditional business models can’t touch. These benefits often include things like open communication, a relaxed social hierarchy, and proximity to the startup’s mission. That last one is especially important: While larger businesses keep several degrees of separation between their employees and their end goals, startups put the stakes out in the open, allowing employees to find personal motivation to succeed.
When an employee can find themself personally fulfilled by their work, that work reaps many of the benefits of the employee’s dedication, which in turn helps the startup propagate. Many aspiring startup employees know this and are eager to “find themselves” through their work.
Nevertheless, the allure of your average startup doesn’t always come from the opportunity to work on “something that matters.”
Tiffany Philippou touches on this concept by pointing out that “People come to work for you because they need money to live… [s]tartups actually offer pretty decent salaries these days.”
It’s true that many employees in their early to late twenties will likely take any available job, so assuming that your startup’s 25-and-under employee base is as committed to finding new uses for plastic as you are may be a bit naïve—indeed, this is a notion that holds true for any business, regardless of size or persuasion.
However, startup experience can color a young employee’s perception of their own self-worth, thus allowing them to pursue more personally tailored employment opportunities down the road—and that’s not a bad legacy to have.
Additionally, startups often offer—and even encourage—a level of personal connection and interactivity that employees simply won’t find in larger, more established workplaces. That isn’t symptomatic of startups being too laid-back or operating under loosely defined parameters; instead, it’s a clue that work environments which facilitate personalities rather than rote productivity may stand to get more out of their employees.
Finally, your average startup has a limited number of spots, each of which has a clearly defined role and a possibility for massive growth. An employee of a startup doesn’t typically have to question their purpose in the company—it’s laid out for them; who are we to question their dedication to fulfilling it?
People saying “I love you” at work casually – yay or nay?
(EDITORIAL) Is saying “I love you” in the workplace acceptable in the current harassment and lawsuit climate? Let’s take a look at the factors.
Anyone who works in “The Office” knows sometimes there is a failure to communicate. Per email conversation, context can get lost in translation.
I’m guessing it’s thanks to our digital lifestyle?
No, I’m not a Boomer. Thank you very much. That’s a different editorial. But, I’ve been working since way back in the day. A time when we wore tennis shoes with nylons. Wait, that’s still a thing?
Alas, I digress.
If we consider the culture of work, particularly in the case of some start-ups, it’s not uncommon for there to be beer in the workplace, casual dress – meaning you have clothes on – and possibly a more youthful expectation around communication.
So, f*ck yeah, dude, I love you!
With the use of workflow apps like Slack, where people can text you – while on the toilet, no less. I mean, who hasn’t told a colleague, “OMG! You are a f@cking ?” after dealing with a challenging situation/customer/boss/client and that colleague comes to the rescue.
Just me? Oops.
If the bros can have their bromance, then why can’t we all say those three words in the workplace?
I’m not gonna spoil the party and say never. I’m just going to suggest some things are better left unsaid.
First, words are powerful.
Because this is the era of Me Too, it’s easy for there to be misinterpretation. What if a woman says it to a male colleague. A boss says to a much junior employee.
Can you say harassment?
One of my former managers didn’t even like me saying her name. I can’t imagine what she’d do if I said: “I love you.”
But, here’s a real reason. People are happy with us one day and not the next.
Keeping it chill and professional is important. For example, I once called my co-worker – and very good friend – a nasty Spanish word and it almost resulted in a knife fight. What I learned is one day you are joking around and your friend isn’t.
Second, a laissez-faire attitude toward communication can become second nature. You can’t be accidentally telling your client, you love them, now can you? I mean, beyond being authentic, those words mean a lot to some people, just tossing them about shows a real lack of judgment and can result in an extremely negative response.
Which leads me to my last point.
“Et, tu Cheryl”
One company I worked at hired Gallup to do a survey of staff. One of the questions was about having a work BFF, which is important in the workplace. Often we have our work husband or wife or sister, even. We all need someone we can lean on.
In the workplace, depending on the culture and environment, it may be a good place to keep it 100 or, if too toxic, a better place to fake it. Even people who seem to be on your side might be just waiting to pounce.
Get too close, say the wrong thing and Cheryl gets your office with the window and the red stapler too.
All I’m saying is keep it real, but maybe not too real.
Oh, and btw, I <3 U.
Audi paves the way for how to thoughtfully reduce a workforce
(BUSINESS NEWS) Audi has a new electric car plan that will eliminate 9,500 employees…but in a shocking twist, we’re not even mad. WATT’s going on here?
12 billion motivational posters/yoga tops/specialty ziploc bags can’t all be wrong: Positive change always comes with loss.
For German Audi workers, the company shifting gears to focus on manufacturing electric vehicles will see employee losses to the tune of 7.5k people being Audi of a job there. In the next five years, another 2,000 jobs are expected to get the axe as well.
So they should be panicking, right? Audi workers should mask up and be out in the streets?
Well, considering the general state of the world, yes. But if we’re isolating to just this change, no!
See, Audi’s not actually shoving people out of the door to make room for younger, sexier, more fuel-efficient staff. The jobs they’re cutting are going to be cut due to employees leaving on their own for different pastures and retirement. As in, no one’s getting laid off through 2029.
Now there’s an electric slide I can get behind!
Audi’s top brass, in an Ohm-My-God twist (see what I did there), actually sat down with worker reps and talked this move out. This kinder, gentler, distinctly NON-assy arangement will save the company over 6.6 billion dollars over the next decade, and all of that cash is going to boogie-woogie-woogie into their ‘lightning car development’ piggy banks.
Yay for them!
And yay for us.
See, Germany has a (recent) history of not being horrible to their employees. It’s why Walmart’s attempt to claw its way into Deutschland went up in so much smoke. And that history is accompanied by a reputation for stunningly positive change for everyone from white tie to black apron.
With a brand as giant, trusted, and drooled over as Audi is managing to conduct massively profitable business without schwantzing anyone over, everyone here in the US has a shining example to point to and follow when making massive company moves.
Notably, Tesla, America’s favorite electric car company is almost cartoonishly anti-union, anti-worker, and anti-running dress rehearsals on expectation/glass shattering exhibitions. The prevailing thought is that it’s a necessity to be some kind of moustache twirling villain to get ahead because so many businesses insist upon it.
But that chestnut cracks here.
No more ‘Businesses exist to make money’ excuses. No more ‘You have to be ruthless to get ahead’ BS. Those selective-sociopathy inducing phrases never made any sense to begin with, but now, we’ve got a shining example of towering projected #GAINZ for a company doing right by its people without a single head rolling on the factory floors or a single decimal point moved left in the ledgers.
Ya done good, Audi.
Here’s hoping more businesses stateside follow in your tire tracks.
No-reply emails have run their course, they don’t help customers
Top 15 jobs that will see hiring growth in 2020
Simple way to sent text, email appointment reminders to clients
Unicorn goes extinct – is the scooter movement in trouble?
PHD job seekers shouldn’t scare employers, they should be welcomed
‘OK, Boomer’ can get you fired, but millennial jokes can’t?
This LinkedIn graphic shows you where your profile is lacking
WeWork chaos over the weekend = employees in a new version of purgatory
Accessibility to your website could make or break your brand
Pointed out I was the only person of color at work, was told ‘Yes, but you pass’
Anti-surveillance mask – creepy, ingenious, or potentially illegal?
Amy’s Ice Cream founder on Austin’s business risks and rewards #WhyAustin
Turns out a lot of people are in between introverted and extroverted
P. Terry’s founder on the booming economy in Austin #WhyAustin
Ladies and gentlemen, the U.S. National Anthem
Our Great Partners
news neatly in your inbox
Subscribe to our mailing list for news sent straight to your email inbox.
Thank you for subscribing.
Oh boy... Something went wrong.
Social Media2 weeks ago
‘Secret sister’ gift exchanges are not just lame, they’re ILLEGAL – tell your friends
Business News1 week ago
How remote work has changed over the last decade
Tech News2 weeks ago
DeepComposer: AWS’ piano keyboard turns AI up to 11
Business Finance2 weeks ago
Catch is a must-have finance management app for freelancers
Business News1 week ago
TrueDialog left millions of your texts unsecured, when will they learn?
Opinion Editorials2 weeks ago
People saying “I love you” at work casually – yay or nay?
Business Marketing1 week ago
Upwork revealed its top 100 skills job seekers should aim to have
Opinion Editorials2 weeks ago
Audi paves the way for how to thoughtfully reduce a workforce