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G-Love

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G-Love of the castleI got a “where the hell is G-Love?” email today.  So I dropped the ball, you’ll recover.  Anyhow, make sure this weekend to catch up on articles you may have missed:

I consider John Jantsch to be among the premiere marketers anywhere. This time, he’s really done it- don’t miss his recent series which includes talking (and listening) to the media. What is YOUR interaction with the media? Have you been quoted before? Link to it in the comments!

Mashable releases info about Yahoo! releasing a real estate portal. Nothing interesting about that EXCEPT that there are no comments. I have never opened a day-old Mashable article that has no comments. Seems like no one cares about the Yahoo launch (including me). Plus, didn’t they do this once already with Prudential? Hmm…

The Tomato is so wise– read this article where Jim hands you the golden key to the City of Blogging.

S-Crow gives level advice on hedging real estate (#2 is my favorite).

What a shocker- online video traffic doubled 2007. If you’re not in on this yet, I hope you don’t jump on board- more room for me in the pool, yay!

Seth Godin has a Million Dollar T-Shirt. Do you?

You already know that Jott rocks, but are you really aware of all that Jott can do???

Tomorrow’s Saint of the day is St. Marguerite Bourgeoys. If you are frustrated that your plan isn’t working out your way, read about this saint!

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Lasting G-Love:
BILL LEIDER: OD on “Transparency”
MARLOW HARRIS: Iggy’s House Exposed
PAT KITANO: Cultural Blogging
PROBLOGGER: Reader vs. Visitor
INMAN: Delinquency & Pricing Correlation
ANNALEE NEWITZ: Mapping the Unmappable
SELLSIUS: Advertising Oversaturation 
MASHABLE: Fatdoor gets millions of dollars in funding 
LARRY CRAGUN: keeps it real 
REAL/DIABLOG: giving Real Estate 2.0 a report card

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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1 Comment

1 Comment

  1. pat kitano

    January 12, 2008 at 7:03 pm

    More G-Love and plugoo/meebo Hi!’s ! they make a blogger’s day…

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Business Marketing

Lie To Me? I Saw You Twitch…

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Whatever You Do, Don’t Blink

I don’t watch a lot of tv, mainly because I have a short attention span, and something has to be pretty compelling to catch my interest.  If you haven’t caught an episode of Fox’s new series, “Lie to Me” you probably want to check it out. The show follows Dr. Cal Lightman, a ‘deception expert’ who studies micro expressions and body language to figure out if someone is lying.  The interesting part of this (for me, at least), is that the science underpinning the show is the work of Dr. Paul Ekman, who holds a PhD in clinical psychology and has been studying facial expressions and body movement since 1954.

The show points out that facial expressions are universal, and frequently places photos of the show’s characters, frozen in emotion, next to cultural references making the same gesture or expression to illustrate the point. (The last show pointed out a ‘self comforting gesture’ of holding one’s own hand, with photos of Princess Diana and Michelle Obama.)  Darwin was the first to publish on the topic, in 1872, and Ekman’s work expands on that. The show also points out how expressions can ‘leak out’ without the subject realizing they’ve done it. I’ve spoken with a few different people who thought the observations in the show were so dead on (liars actually maintain eye contact, to watch and see if you believe their lies) that they were uncomfortable watching and turned it off.

Reading Your Clients?

From a real estate perspective, I am always using body language and facial expression to help read a client’s thoughts…it’s easy to see as you show a couple a home if they like it, without ever needing them to say anything. Granted, some folks are tougher to read than others.  I know lots of Realtors who have been trained to recognize and interact with different personality types, so perhaps a brief training in reading microexpressions could be useful too? Dr. Ekman’s company offers a Microexpression Training Tool that claims to teach you to read microexpressions in an hour’s time.  (You can demo the tool on the website, trying to guess on five different expressions. I scored an 80 percent, not bad!)

Although I don’t think that the focus on sniffing out lies is necessarily the most important use of the skill for agents, being able to read microexpressions could probably help you interact and communicate with your clients more effectively. Test out the demo and let me know how you did!

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G-Love

Thailand: Americans Are Scared – Want To Come Home

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This is not typical Ag but I hope you’ll allow me. I did get a hall pass, you know. But I don’t think this will excuse me from writing my regular post.

This is Michele. One of my dearest friends. She was supposed to be home from Thailand yesterday. At this point we have no idea when she’ll be home but we could sure use your help.

The Austrialians, Chinese, Japanese are all getting their citizens out while the Americans are seemingly – seeming to me anyway – to do nothing.


I’m asking for 5 minutes of your time today. Just 5. That’s all it takes to make a couple of phone calls. And I know you can do it because you can market anything.  All we’re doing is marketing an idea: Get them home.

Call your Senators  It’s a drop-down list.  Click on your state and dial.  Get a live person.  Just hit 3 or whatever.  An extremely helpful aid will answer.  Tell him/her that we must do something to get the Americans stranded in Thailand home.  That’s it.  It’s fast and painless. 

Still got 4 minutes left.

Email the US Embassy in Thailand:  ACSBKK@State.gov
Subject:  Americans In Thailand
Message:  Get our American families home.

This will probably take the last 4 minutes:
Contact your representative.  This site will get you to their site and contact infoYou’ll need your zip code plus the 4 numbers that follow it.

Got a few more minutes?
Govenors

The White House

Twit Obama


If you have time to do one or all of these things you will make a difference.  All our voices will make a difference.  If you don’t have time to do any of it Lani will mail you a bag of flaming Cracker poo.

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G-Love

I Hate Animated Gifs

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I-Hate-Animated-Gifs

The hateful comment was to this post.

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