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“So That We May Fear Less” A Podcast Conversation With Brad Coy

The Perfect Backdrop

Vicki Moore’s most recent post has a quote from Marie Curie that is the perfect backdrop for a podcast conversation I had with Brad Coy recently. Thanks for making writing this post a bit easier Vicki 🙂

“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less”.

The fact that so many real estate professionals choose not engage in advanced, or even basic uses of the web and technology doesn’t surprise me as much as many of the folks I speak with. If you have something that works, it doesn’t need to be fixed. What does surprise me is the lack of long range planning and focus that some have when it comes to shaping their business models. It’s as if some are wearing blinders and make the false assumptions that if something like social media is not used in their every day lives, it probably doesn’t have any bearing on the way they conduct business. I think one of the biggest draw backs to the process is over thinking things. If you look back at the history of the web and real estate, a great many things that were supposed to come to pass have either disappeared into the vapor or are just now starting to show the promise that was marched out into the marketplace with such fanfare as far back as 10 to 12 years ago.

San Francisco Real Estate Services is a boutique broker that most likely shares a lot of common historic traits with other brokers in the US. What makes it different than most are people like Brad Coy. Brad is one of the brightest young men I’ve met in my travels over the past couple of years. Brad’s mission is to very purposefully investigate all that is taking place in the world of the web, technology and social media. He is doing so in a manner that allows him to introduce it into his current business model without major disruption and with enough research to improve the chances of a good ROI. After having discussed the issue with Brad a few times and more recently listening to his panel at Real Estate Blog World, we decided to conduct an interview to share his thoughts about the fear that some have about making shifts and sharpening the saws of business acumen and marketing skills. The interview turned into what is really an hour long conversation that runs a gamut of topics. Hope you enjoy it as much as I did.

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Written By

I'm not an Agent, nor a genius. I do what I can on the Interwebs to share some wisdom and knowledge and stick my nose into a few conversations here and there. I write for my own blog at along with this one and Zillow's GeekEstate Blog. I also have a kick ass product for Agents and Brokers - Check it out:



  1. Vicki Moore

    October 12, 2008 at 6:44 pm

    You’re absolutely welcome. An unintended effect. Cool.

  2. Brad Coy

    October 13, 2008 at 3:12 pm

    Thanks for the kind words Mike, I always enjoy talking to you about the subject matter. Looking forward to checking back in with you again to see where the future takes us.

  3. TheRECoach

    October 20, 2008 at 6:51 pm

    I too believe Brad is a bright mind, with an even brighter future. I would not hesitate to send customers looking in SF to him. BTW, best of luck at REBarcamp Houston on Wednesday. If it is anything like SF was, Wow!

    The Coach

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