It started yesterday when I met a friend, and Realtor for a quick cup of coffee. We ended up talking about business. Predictable, we are both in the same business.
She asked me what my income goals are for 2008. I did not have an answer. For the first time in six years I don’t have a business plan. I usually start my plan by setting an income goal and then project an average commission, and figure out how many transactions I need to make my goals. I then build a plan that consist of the activities and tasks that will need to be completed to reach my goal and a budget to go with it.
Her question made me think. I sent out a couple of tweets on twitter about business plans and goal setting. That is when I realized that I am not like many of my peers. For one thing they seem to work because they love it and money is not important. The only reason I work at all is because I need an income. There are so many rewarding ways I could spend my time if I did not have to work. I could do more volunteer work and I think I would spend the entire summer hiking on the shores of lake Superior, fishing, hiking and taking pictures.
Some of the twits said they do not set economic goals, they instead set goals based around what they want to learn. Learning is a major part of my life but I do not need to sell real estate to learn.
Another Twit said that planning around income would change his thinking. Not sure what he meant by that. I don’t think about money much, I just build my plan and keep score. My focus on a day-to-day basis is on the tasks I must complete to reach my goals.
One twit said she would sell real estate even if she did not need money. I would not. I have so many interests I am sure I could spend my time in meaningful ways without ever selling real estate. A friend of mine is fond of saying that his job is not who he is but what he does. He will not define himself by his occupation. He is not self employed so he is able to limit his participation in the world of work to 40 hours a week. He loves his job and is good at it but it is just one part of his life.
It is possible that real estate is not a higher calling for me. I do truly enjoy what I do but there are other activities that I enjoy even more. I sell real estate to earn an income. Mercenary of me I know. I know Realtors who live real estate 24 X 7. They have no outside interests and can not converse on any topic except real estate. That kind of a life is not for me.
Do you have a business plan for 2008? Is your job who you are or how you earn a living? If you were independently wealthy and did not have to work would you still sell real estate?
Cartoon by Hugh Macleod of Gaping Void
“House on coroner” and other deadly marketing typos
Realtors that don’t proof read their property descriptions in the MLS inevitably end up in the hall of shame here at AGBeat. We hand pick these bloopers in hope that you will be inspired to check yourself before you go and wreck yourself.
Hi Friends – it’s blooper day, and I found some hilarious gaffes on the MLS this week. I think I finally figured out why we consistently see such errors – agents are letting their pets write their listing remarks. On the other hand, I suspect that my dog can spell better than some of these culprits, so I may be casting unfair aspersions. Thanks to Jane Peters of Los Angeles for the Blooper of the Week (she hit the mother lode with that one).
Is There A Pulse?
“2 beds uhg” (Me Tarzan, you dummy.)
“Big barths” (Yeah, that usually accompanies a bad hangover…)
“No balls after 9 pm” (My ex had the same problem.)
“House will shit all buyers” (Hence the corn particles in the front yard?)
“Sorry – already bought” (Sign taped to back of seats in the House Chamber.)
Can You Detect A Heartbeat?
“Stay toned for open house schedule” (Man, L.A. sure is a tough market!)
“View from top of hell” (Graffiti on the wall in the Oval office john. )
“Just needs lifts” (…said Tom Cruise’s agent to his producer.)
“Pool chub” (Caption under a photo of me in my bathing suit at the office BBQ.)
“House on coroner” (How convenient – he’s already there to pronounce himself dead.)
Pull The Plug
“Coop for sale” (Oh, is Foster Farms going out of business?)
“Drop in sot” (I see you’ve met the guys who play poker with Uncle Paddy.)
“Coy fish in big pond” (Where are the gregarious fish – in the kegger pond?)
“Big water fault in back” (That’s called a tsunami, and if I were you, I’d run like hell!)
“Bright, Quite garden condo. like home 3bads and 2 full bath, fire place3 tend-om parking, incloding refrigcrater” (Take the fork out of the socket and then remove your aluminum foil hat, because your hair is on fire…as is your career.)
“Breakfast hook” – More MLS hoots and hang-ups
Well friends, this is my last blooper post of the year, and I still have not run out of material. I don’t know whether to thank these hapless agents or to flog them. At the very least, Perhaps I should commend them for sending us off into 2012 with a lot of laughter. Enjoy these bloopers, and have a Happy New Year everyone!
For Those With Hang-Ups
“Kitch with breakfast hook” (Heehaw – hook ’em, book ’em and cook ’em!)
“Indescribable wildlift” (How are those diet pills workin’ out for ya, sweetie?)
“Bif gym fully equipped” (Who’s more fully equipped – Bif or the gym?)
“Brig bonus by New Year’s day” (Yay – a prison party – at last I’ll find a date!)
“Pets wilcome” (Ahhh, a veternarian’s Field of Dreams.)
From Those Who Should Be Hanged
“Christmas crab bag” (I think there’s an ointment for that.)
“Big troy drive” (Big Troy talk like Neanderthal.)
“Nice entertainment arena” (Proudly offered by Ringling Brothers Realty.)
“Fully rehabilitated upper level” (Let me guess – “Twelve Steps” to get there?)
“Breakfat room” (Lapband, anyone?)
“Come to holiday patty” (This is Hollywood, pal – if you pay Patty, she’ll come to you.)
“Enjoy the egg nod” (That explains how your head slammed into the keyboard.)
Can You Hang Somebody Twice?
“Celebrity hose” (Who did they belong to – J. Edgar Hoover?)
“You’ll like dip in pool” (I will if he’s cute and buys me dinner…)
“Ned addition” (Is Ned the dip floating in the pool?)
“Hug play area” (Ned again?)
“Please ignore big hole in yard” (Should I also ignore the casket with the dead flowers?)
And The 2011 Dufis Award Goes To…
“Buyers will flock like bees to hiney” (Okay, let me first stop laughing long enough to pen a smart-mouth comment. …Oh hell, I can’t….this is killing me…seriously, this has me on the floor, folks. Okay, let’s try again: “Buyers will flock like bees to hiney.” I’m sorry, I just can’t top that one other than to say:
“They must know an ass when they see one!”
“House has spark” – burning up the MLS with typos and other bloopers
The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS. However, I get submissions from all over the U.S., so no one is safe from the eyes of the Blooper Scooper. Check out these blunders:
Do You Smell Smoke?
“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)
“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?)
“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)
“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)
“Mush added to this house” (Was that the overflow from between your ears?)
I Think I See Flames
“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)
“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)
“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)
“Separate pod to build GH” (That should please my pea-sized buyers.)
“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)
“Ideal for gusts” (That’s great…if you want to live in a wind sock.)
“Impaccably detailed” (Incredibly challenged)
“Stylish pewder room” (Try burning a match.)
“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)
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