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Push vs Pull Marketing

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PushpullprPush Marketing = TV ads, newspaper ads, signs, flyers, door knocking and cold calling and all the other manners of yelling for a customer to buy something.

People generally hate being Push Marketed these days. We’re completely jaded by it. Ever buy a Sunday paper? Ever just scooped up the entire inch thickness of advertising crap and dumped it into the trash?

Push Marketing = Doesn’t Work Anymore.

Enter Pull Marketing…

Pull Marketing = It’s a conversation with a customer. It’s not saying “this is what we have now buy it”. It’s saying “what do you need? How can we help?” It’s drawing the customer in with information, assistance and attention to the forms of modern politeness.

Blogs are just great at Pull Marketing. Blogs are not a sales pitch and are naturally conversational.

Pull Marketing = Very Soft Selling that works.

Push_pull_gameHowever…

If you are a new business that no one knows about, Pull Marketing doesn’t seem to work very well. No one knows you exist to be drawn in by the gravitational field of your conversation and product.

So in order for you not to be completely invisible, you have to get out and do some Push Marketing. Maybe even Push Marketing about your Pull Marketing platform.

Which makes no sense at all. Because Pull Marketing platforms are based on the idea that Push Marketing doesn’t work.

Dang it. What would Seth Godin do? Both? Neither? Help!

For example I would love Seth Godin to actually comment on this blog, but I strongly suspect he doesn’t know it exists. So writing in hope that he will be magically pulled into leaving a comment is pointless. So I’m going to push market him by emailing him this post. Which is probably very rude and somewhat annoying to Seth and won’t work anyway. But I’ve got no other option that might work.

This is hard.

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2 Comments

2 Comments

  1. Scoot

    January 14, 2008 at 6:39 pm

    I don’t believe you have to push to get recognized. Sell yourself first, it’ll take time, but then you won’t be able to keep up with all the business you have. Be good to people, take care of them long enough, and it’ll always comes back.

    Ive only had my license a year, (so consider the source) but in a market where Realtors are dropping like flies, I’ve had the opportunity to prove this to myself on a daily basis.

    ————-IMHO——————!

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Business Marketing

“House on coroner” and other deadly marketing typos

Realtors that don’t proof read their property descriptions in the MLS inevitably end up in the hall of shame here at AGBeat. We hand pick these bloopers in hope that you will be inspired to check yourself before you go and wreck yourself.

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identity theft

marketing typos
Hi Friends – it’s blooper day, and I found some hilarious gaffes on the MLS this week. I think I finally figured out why we consistently see such errors – agents are letting their pets write their listing remarks.  On the other hand, I suspect that my dog can spell better than some of these culprits, so I may be casting unfair aspersions. Thanks to Jane Peters of Los Angeles for the Blooper of the Week (she hit the mother lode with that one).

Is There A Pulse?

“2 beds uhg” (Me Tarzan, you dummy.)

“Big barths” (Yeah, that usually accompanies a bad hangover…)

“No balls after 9 pm” (My ex had the same problem.)

“House will shit all buyers” (Hence the corn particles in the front yard?)

“Sorry – already bought” (Sign taped to back of seats in the House Chamber.)

Can You Detect A Heartbeat?

“Stay toned for open house schedule” (Man, L.A. sure is a tough market!)

“View from top of hell” (Graffiti on the wall in the Oval office john. )

“Just needs lifts” (…said Tom Cruise’s agent to his producer.)

“Pool chub” (Caption under a photo of me in my bathing suit at the office BBQ.)

“House on coroner” (How convenient – he’s already there to pronounce himself dead.)

Pull The Plug

“Coop for sale” (Oh, is Foster Farms going out of business?)

“Drop in sot” (I see you’ve met the guys who play poker with Uncle Paddy.)

“Coy fish in big pond” (Where are the gregarious fish – in the kegger pond?)

“Big water fault in back” (That’s called a tsunami, and if I were you, I’d run like hell!)

Last Rites

“Bright, Quite garden condo. like home 3bads and 2 full bath, fire place3 tend-om parking, incloding refrigcrater” (Take the fork out of the socket and then remove your aluminum foil hat, because your hair is on fire…as is your career.)

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Business Marketing

“Breakfast hook” – More MLS hoots and hang-ups

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Hope is Crap Spelled Backwards

Well friends, this is my last blooper post of the year, and I still have not run out of material. I don’t know whether to thank these hapless agents or to flog them. At the very least, Perhaps I should commend them for sending us off into 2012 with a lot of laughter. Enjoy these bloopers, and have a Happy New Year everyone!

For Those With Hang-Ups

“Kitch with breakfast hook” (Heehaw – hook ’em, book ’em and cook ’em!)

“Indescribable wildlift” (How are those diet pills workin’ out for ya, sweetie?)

“Bif gym fully equipped” (Who’s more fully equipped – Bif or the gym?)

“Brig bonus by New Year’s day” (Yay – a prison party – at last I’ll find a date!)

“Pets wilcome” (Ahhh, a veternarian’s Field of Dreams.)

From Those Who Should Be Hanged

“Christmas crab bag” (I think there’s an ointment for that.)

“Big troy drive” (Big Troy talk like Neanderthal.)

“Nice entertainment arena” (Proudly offered by Ringling Brothers Realty.)

“Fully rehabilitated upper level” (Let me guess – “Twelve Steps” to get there?)

“Breakfat room” (Lapband, anyone?)

“Come to holiday patty” (This is Hollywood, pal – if you pay Patty, she’ll come to you.)

“Enjoy the egg nod” (That explains how your head slammed into the keyboard.)

Can You Hang Somebody Twice?

“Celebrity hose” (Who did they belong to – J. Edgar Hoover?)

“You’ll like dip in pool” (I will if he’s cute and buys me dinner…)

“Ned addition” (Is Ned the dip floating in the pool?)

“Hug play area”  (Ned again?)

“Please ignore big hole in yard” (Should I also ignore the casket with the dead flowers?)

And The 2011 Dufis Award Goes To…

“Buyers will flock like bees to hiney” (Okay, let me first stop laughing long enough to pen a smart-mouth comment. …Oh hell, I can’t….this is killing me…seriously, this has me on the floor, folks.  Okay, let’s try again: “Buyers will flock like bees to hiney.” I’m sorry, I just can’t top that one other than to say:

 “They must  know an ass when they see one!” 

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers

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The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)

 

 

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