Realtors

Define Your Brokerage

Next year is going to bring a lot of changes to the real estate industry, and one of the constant conversations I'm having now is - what would your brokerage look like? ... - Small brokerage, possibly broker-only, perhaps some higher level education component - Menu-style commissions - let the consumers and the Realtors negotiate rather than rely on the MLS offering - mimic upfront mortgage brokers - Embrace transparency - Go paperless, a la Kris Berg - Get consumers to use our search tool - and only our search tool - Implement a VOW - Encourage associates to participate in the Local, State and National Associations - No print marketing.

Mike Ferry Fan Club

Mike Ferry has been the topic of conversation here before, but this time, it's different...

My New Year’s Resolutions

Last year Mariana and I - holy tomato.  It's been a year - had a great time with New Year's resolutions.  Because I'm so...

My Heart May Be Two Sizes Too Small

Every now and then, something strikes me absolutely the wrong way. Okay, maybe more than every now and then. Maybe more like every few...

Realtors Should be More Like Travel Agents

I know you've heard the comparisons before. . . "The Internet is going to disintermediate REALTORS just like it did travel agents."  Such a comparison...

Shift Happens. Read This Book.

This is the book I am telling all of my friends in the real estate business to get and read.  It is...

The Turkey and the Home

This isn't the type of post I normally write for Agent Genius, and I promise next week I'll be back to blow up the...

FSBOs on Realtor.com. Still.

One of the things I've always found most amusing (and sad) about Main Stream Media is that for the most part they...