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Seasonal Comfort and Invisibility or 13 Simple Steps To Omnipresence and 2010 Comeback.

Crown_of_Thorns_by_rkudryashov2009 Completely Sucked.  It’s Not OVER.  Don’t Fret.

Did your business grow up or shrivel in 2009?  Did you earn more or less?  Were sales easier to close or harder?  Were people stressed or blissful?

You made it this far anyway, right?  Congrats!  You made it through the first 9 months of the worst year EVER.

You and I are apparently survivors – Yea!

What’s 2010 Next?

If you’ve been around awhile, you know seasonality in the real estate business will shrink the opportunity pie through January 2010.  Doesn’t mean there’s NO business for you and I, just a smaller pie.

Some will decide to bask in the seductive glow of the Holiday Season.

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We Have Some Choices..

Most will slow to smell the pine-cones and sip eggnog.  The cozy-comfort crowd will hibernate till January 7th, then Spring forward, blah, blah?  That’s what most will do.  Because it’s the easy thing to do. It’s a cozy-comfort zone and common.

Can I ask You A Semi-Personal Question?

How’d you work your way from  bloody-back-there to hopeful here?  How did you scratch, bite, claw and hard-work-navigate through the Wall Street Melt Down, the Rip-Snort-Recession and Housing-Bubble-Blow-Up?  By doing what’s easy and comfortable?

Hell NO!  I didn’t think so.

What’s Next?

Here’s what might happen…

  1. Job losses begin slowing – less people lose their houses, more people can afford stuff, the economy turns.
  2. Corporations begin reporting profits – people feel confident, companies hire more people, people spend more money.
  3. Retirement portfolios are slowly re-inflating – people feel safer.
  4. Interest rates will most likely remain low the 1st half of 2010;  but talking bobble heads warn double digit interest rates loom – this creates a sense of urgency and fear of loss (loss of flea sized interest rates).
  5. Case Schiller reports home prices are on the rise – previously cautious buyers begin to feel homes have bottomed.  6 month and 1 year leases begin to expire; the flood of families who chose to rent consider taking advantage of supremely low rates and bottomed home prices.
  6. People who have the ability to up-size, downsize, rightsize, etc., have postponed needs and desires; this is called pent up demand.  Desire and need doesn’t go away, it smolders and sparks to eventual satisfaction. When it’s safe, these able buyers and sellers will leap. This is called pent-up demand and a screaming opportunity for the prepared (you and me).
  7. Instead of my Pollyanna perspective, imagine your worst nightmare scenario unfolding in FUBAR slow-motion.

Pick your recovery mode; V, U, W or FUBAR; relaxing into the Holiday Season will kill your chances to explode into the 2010 New Year.

Knowing the “slow season” will seduce most into a cozy-comfort zone of inactivity and invisibility, you can choose the same and hope for the best in 2010 or you can choose…

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Hyper Visibility and 2010 Majesty.

You Can Do It...If You FOCUS.

The plan is simple, but not easy.  Sprint for the next 91 days. Take your visibility, remarkability and relevancy to new heights.  While others become invisible, become omnipresent.  When the snow melts, you’ll be a shiny Top Of Mind Awareness North Star!

  1. Make time to hug, love, celebrate, smell pine-cones, sip eggnog and position yourself for 2010 majesty.
  2. Engage in On-Purpose, In-Person Conversation and Contact.
  3. Schedule some Open Houses – Meet new people and promote like P.T. Barnum.
  4. Send handwritten Note-Cards after talking to people on the phone.
  5. Take some friends to the movies.
  6. Set up some neighborhood auto-notifications.
  7. Flood your blog with relevant content.
  8. Recontact all those renters you placed in the last 12 months.
  9. Call everyone and wish them happy holidays – no need to mention Real Estate, just say “Hi, blessings”.  Then send a note card.
  10. Find out where the local Holiday festival, Lighting Of The Doves, etc. are being held, send the information to everyone, post on your blog, post links in FB.
  11. Daily, check the Facebook Status of your friends, clients, suspects, prospects and past clients.  Comment.  Engage.
  12. Use the Add-Friends-Feature of Facebook to scan your email accounts for friends – add them.  Send invitations to everyone else.
  13. You know what to do.  Do what you did to survive this mess, just do it harder, deeper, longer….for 91 days.
  14. Please share any bright, simple, effective, proven, remarkable, easy actions and activities you might recommend, in the comments.  Thanks.

What say you?  Cozy Comfort, In-Activity and Invisibility or Counter-Comfort, Hyper Visibility and 2010 Majesty?  Inquiring minds want to know.

Cheers.

~~~~~~~~~~~~~~

Photo Credit

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Written By

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

25 Comments

25 Comments

  1. Duke Long

    October 5, 2009 at 8:42 am

    NICE !!!

  2. Atlanta Real Estate

    October 5, 2009 at 11:15 am

    Ken-

    Great advice, entertainingly written.

    Smell the pine cones baby,

    RM

  3. Missy Caulk

    October 5, 2009 at 7:27 pm

    Great idea’s not just for the 4th quarter but all the time.

  4. Ken Brand

    October 5, 2009 at 11:27 pm

    Thanks friends. Cheers.

  5. Lee Taylor

    October 6, 2009 at 5:24 am

    That was a fun read. Everybody just pick up the banner and keep marching!

  6. Matt Stigliano

    October 6, 2009 at 1:41 pm

    #7 Flood your blog with relevant content.

    Take it from a guy who had absolutely no visibility one year ago – this is huge. And it doesn’t have to be 100% real estate either. Write every day if you can manage it. If you can’t, find a way to.

  7. Jeffrey Douglass

    October 6, 2009 at 2:15 pm

    I am with Matt, blogging is so important in real estate.

  8. Paula Henry

    October 6, 2009 at 10:34 pm

    Ken – I’m sending this to my team. Thanks!

  9. Joe Loomer

    October 7, 2009 at 7:10 am

    Gotta state another “ditto” on #7 – I too was invisible on the web last February – not so anymore…. Lots of that has to do with the link love I get here and on other relevant sites.

    The Facebook tips are also top-notch, I would add that it’s important to remember it’s Social Media – not your person listing selling site. When you say “engage” – I’m sure you’re intent is to remind us to use Social Media for what it’s intended – and to keep the sales push gentle and if at all possible – somewhat covert…. People are on there to communicate with friends/associates from current and past lives – it’s ok to make sure they know you’re a Realtor – but they won’t go to your listing links if you don’t make it fun or creative!

    Thanks Ken!

    Navy Chief, Navy Pride

  10. Ken Brand

    October 9, 2009 at 10:35 am

    Lee – Amen brother, hup-2-3-4.

    Matt & Jeffery – Ditto squared.

    Paula – Thanks, grace and good fortune.

    Joe – Boo-Ya Joe, engage as in conversation, listening and sharing ~vs~ muscle monologue, shouting, chasing, capturing and chasing.

  11. Gloria Singer

    November 1, 2009 at 8:33 am

    The most effective and affordable marketing we can do is to regularly communicate with our “A” list. That is the core of my business plan and it really makes a difference!

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