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Thrive – Survive – Thrive

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Pushing the River

It is sometimes amazing how it lightens one’s load to find out that you weren’t alone in having a particular problem.  The downside of course is if one is seeking agreement on having that problem the people they find in agreement with the problem can become a support group for the problem.  And that can equal agreement with being a victim.  Not really where I am wanting to go with this thought.  I’ve written before that from the time the Phoenix market crashed at the end of August last year until March of this year I had to feed my business a bit over $500,000.  I didn’t like it but wasn’t really concerned.  My wife and I had dinner Friday night with one of the other most successful agents in Arizona (also a couple) and she confided that they were out of pocket just over $300,000 for the same time period.  They work a higher price range than we do (their average sale is 550k, mine is 250k) and they didn’t have to start feeding their business until November.  We got hit earlier as our price range was instantly effected by the sub-prime meltdown.  Well, we went into the black in April and so did they.  Not for the year but for the month of April.  Home sales in Phoenix were up April 2008 over April 2007.  That is the first time that kind of stat has been true for over a year.  When you have a really big operation (read: marketing based) you can get a nice rise from a rising market.  You can also get a brutally big bump from a falling market.  None of this is to suggest that one’s stats are not caused by themselves.  But none of us personally pushes the river.

Memorize This

When one’s business is based on prospecting they can turn it around much much faster than if marketing based.  Surveys are the key to stats.  That is such an important concept that if you were to memorize it and learn to teach it to others it would be a good thing.  Surveys are the key to stats.  When you are marketing or selling anything – if successful – you are delivering a message or making an offer that the public you are trying to reach will respond to.  If you are offering the "wrong" thing (they don’t think it is valuable) your efforts won’t be successful.  If what you are offering is what they want – success.  For example, I am currently promoting "we can sell your home even when others are giving up".  In today’s market that is an acceptable message.  If I were to have run an ad like that three years ago it would have been absurd.  Most cab drivers could have sold a home in the market we had three years ago.  So when the phone stops ringing it isn’t that "marketing no longer works", it is the "button" or offer being made isn’t current any longer.  When you are talking to someone it is almost instantly obvious if what you are saying "doesn’t survey well with them".  You can change your message on the spot.  All agents successfully listing and selling homes are quite skilled at doing these "surveys".  They just have never thought of what they were doing as gathering survey data.  It is faster and easier to change your message if your communication is mostly live.  Finding the correct buttons for a marketing campaign takes much longer, not to mention the ad production time.

The Truth Is…

Agents all across the country have taken a beating this last year.  And many of them have felt like they were in the wilderness all alone.  Most agents don’t have accurate data on what other agents and companies are doing.  As most real estate agents tend to present themselves as "I’m really really really successful"  – even when they are not – there can sometimes be a very false picture.  The agent knows they aren’t doing very well (compared to how they were doing) but doesn’t have that same subjective reality on how the other fellow is doing.  I am surprised when I answer someone about my stats and they experience relief that "I was honest".  They had been talking to agents who were telling them, "I’m doing great".  We all like to think of ourselves as buzzing along like the green line on the graph up top.  Truth is almost all of us – when highly successful – have stat graphs that look much more like the red line.  Periods of survive, followed by periods of thrive.  We make the bulk of our money during the thrive periods, when the stats are moving up.  The goal isn’t to have a great year.  The goal is to have a great career.

Imagine the Discount Brokerages

If you think traditional Realtors have had it rough imagine what it is like for the discount real estate companies.  In my area, with my stats way down (a little over 75 million production in the past 12 months) my group outsells all of the Help U Sell offices here combined.  They have 14 offices (that someone is paying rent on) showing in our MLS and my group does more business than all 14 of them combined – and this is a national company.  The small discount companies aren’t even doing that well.

Thrive – Survive – Thrive

Lower commissions aren’t the "thing" now.  Results.  Can you sell my house?  Do what you have to do, learn what you need to learn to be able to convince a seller to price their house correctly, so you can answer that question, "YES", and you too will see that your very best years are yet ahead of you, not behind you.  Survive until you can thrive.

Russell has been an Associate Broker with John Hall & Associates since 1978 and ranks in the top 1% of all agents in the U.S. Most recently The Wall Street Journal recognized the Top 200 Agents in America, awarding Russell # 25 for number of units sold. Russell has been featured in many books such as, "The Billion Dollar Agent" by Steve Kantor and "The Millionaire Real Estate Agent" by Gary Keller and has often been a featured speaker for national conventions and routinely speaks at various state and local association conventions. Visit him also at nohasslelisting.com and number1homeagent.com.

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26 Comments

26 Comments

  1. Scott P. Rogers

    May 18, 2008 at 5:56 am

    Russell — thanks for this great perspective. I came into the business in 2003, and thus until last year had only existed in the “thrive” part of the graph. And as you point out, most agents don’t/won’t talk about the reality of the red line on the graph.

  2. Broker Bryant

    May 18, 2008 at 5:57 am

    Russell, I have been in survival mode for about a year now. It’s times like this I’m glad I work from my home and have low overhead. This too shall pass and the thrive phase will be back. Hopefully sooner than later. These down times are great for working on the business. When business is great we don’t always have the time to work on the business side because we’re too busy listing and selling.

    And you are so right about the prospecting. We have to design our prospecting ads to hit peoples hot buttons. And right now that’s being able to get the job done. And that of course is all about pricing.

  3. Scott P. Rogers

    May 18, 2008 at 5:59 am

    >> These down times are great for working on the business. When business is great we don’t always have the time to work on the business side because we’re too busy listing and selling.

    I agree completely — over the first 4 years of my career I always regretted not having time to define/refine my systems for doing business. The one silver lining of this survive period has been focusing on all of those business processes to improve the way I conduct my business.

  4. Eric Blackwell

    May 18, 2008 at 6:55 am

    Russell;

    Great point about the discount brokerages having it MORE tough. The proposition at this point is VALUE, not price. CAN you move my home. DO you have the exposure and experience to help me through this market. NOT can you list my house for X.

    It is about marketing, not listing. I am finding our office (1 building) down in production, year over year…but picking up market share.

  5. BawldGuy Talking

    May 18, 2008 at 9:12 am

    Russell — Your words were my bowl of Wheaties this morning.

    I noted a few things that stood out to me.

    1. The discount firms who were crowing so much, and predicting how they were gonna lead the charge to the new paradigm are now ecstatic to have working wives.

    2. I was cheering when you said, When one’s business is based on prospecting they can turn it around much much faster then if marketing based.

    Those attaching their entire operation to 2.0 etc. should now realize once and for all — prospecting can be your best friend in down times. Also, if Shaw bites the big half million dollar weenie as a marketing based firm, he must be tellin’ the truth. 🙂 Folks? Russ is walking, talking truth in the flesh.

    3. Surveys are what showed me my latest two marketing targets. Next to my first morning coffee, surveys are the best.

    If you happen to be around Heard Museum the next few days look me up, Russ. I’ll be the BalwdGuy.

  6. Eric Blackwell

    May 18, 2008 at 9:40 am

    Bawld Guy!

    Your comment (especially #1) just made me crack up big time… it is true, of course…where all good humor comes from..

    BTW…I am not gonna be there (@BHBU), but wish I was…

    I also subscribe to the theory that you need 1.0 1.5 and 2.0 approach (think Benn wrote about it in a different post I just read….

    There is a team in our office who has re-doubled (literally) their prospecting efforts and it is paying off in spades right now.

    Best
    Eric

  7. Ken Smith

    May 18, 2008 at 9:44 am

    Russell I seem to remember Gary Keller saying this at Mega Agent camp last year “The goal isn’t to have a great year. The goal is to have a great career.” It was something that didn’t really mean much to me at the time as our team was still kicking butt and having another great year. Things started to slow with the subprime mess then we got hit with the declining market extra 5% down payment issue and out market came to a halt.

    I have been feeding our business for the last few months and it becomes tempting to pull back on the marketing. Have to keep reminding myself that people are still noticing the ads and in the long run they will end up coming back to the market. This will put me in a much stronger position to capture even more market share in the long run.

  8. BawldGuy Talking

    May 18, 2008 at 9:44 am

    Eric — Many are learning some dinosaurs survived — AND thrived. 🙂

  9. ines

    May 18, 2008 at 10:37 am

    Our bad year was 2006 – we did much better last year and although things are looking bright and we are selling properties, we are recuperating from the “survival mode” – It’s ALL GOOD!! Now I’m going to turn to you for help in how to grow our team (choosing like-minded individuals with similar goals and work ethic is not easy)

  10. Bill Lublin

    May 18, 2008 at 10:45 am

    @Bawldguy – I don;t know whehter I was nodding my head because I was laughing so hard – OR Laughing so hard because I agreed with your comments so much 🙂

    @Russell – They say that people have dopplers somewhere in the world – and at least in the sense of a business philosophy, I am yours or you are mine or we are all the Walrus.. koo koo katchoo

    Having been to this rodeo before, as you and bawldguy have been, I know that sometimes you just need to hunch down, take the beating and do the best you can as you move through the gauntlet, but this post is a wonderful articulate statement about what it takes to be a real estate professional. As I’m sure you’ve heard, its one of the worst jobs, and best careers in the world.

    I love your ” we can sell your home even when others are giving up” – but that’s why you’re still here (AND had the cash to put into your business when you needed it)

  11. Barry Cunningham

    May 18, 2008 at 11:02 am

    “When one’s business is based on prospecting they can turn it around much much faster than if marketing based.”

    Isn’t prospecting marketing? When you open your mouth, design the postcard, write the text, deliver the message, in person ot otherwise, you are indeed marketing.

    Maybe I am still a little cloudy from my Bloodhound fog…but russ are’nt you still saying that business is marketing based. Maybe from a “real estate” perspective you are utilizing allegory to drive home a point, and if so I clearly understand why…but in the end, isn’t it still basically marketing to get prospects to pick up the phone?

    “we can sell your home even when others are giving up”….great tagline, impactful messaging, makes one take notice, unique….it’s marketing.

  12. Bob

    May 18, 2008 at 5:19 pm

    >Isn’t prospecting marketing?

    Yes, but not all marketing is prospecting. I learned that expensive lesson the hard way.

  13. Russell Shaw

    May 19, 2008 at 3:33 am

    There are TWO ways to get business. If all the various methods were distilled down to TWO types of lead generation those two types would be prospecting or marketing. I am not referring to lead conversion here – just lead generation. Asking for referrals is prospecting. Calling people on the phone is prospecting. I am using the word, “marketing” to indicate that the communication reaching the potential client is not “live communication”. It could be a mailing, a TV or radio ad. A billboard, etc. All advertising would fall under the marketing category but PR would also fall under the marketing category.

    Almost all large companies use marketing. Examples would be Wal-Mart, Sears, General Motors – these companies are not cold calling or door knocking to get their phones to ring. Sales people working in the stores may be, but the companies get the word out via marketing.

  14. Barry Cunningham

    May 19, 2008 at 5:45 am

    Russell..as you know I’m all about marketing. I am trying to wrap my arms around what you are saying.

    I am getting from you that agents need to concentrate on the “live communication” aspect of marketing. Is that what you are saying?

  15. Bill Lublin

    May 19, 2008 at 6:26 am

    @Barry;
    Actually marketing, by definition is positioning a product or service for delivery to the marketplace as opposed to prospecting which is actually an activity designed to request business from a consumer. Prospecting can be part of the marketing mix, but is not in and of itself marketing.

    Maybe a good analogy here would be the difference between strategy and tactics. Strategy is what generals plan to win a war, tactics are what sarge and the guys use to win battles. Prospecting is one tactic in an overall marketing strategy.

    Not to speak for Russell, but as I understand his point , he changed his tactics (increasing his proactive efforts to reach consumers) to achieve his overall strategy (increasing his business to positively affect his bottom line).

  16. Mariana

    May 19, 2008 at 6:35 am

    I have always drawn the distinction between prospecting and marketing as this:

    Prospecting is going out and directly finding people to do business with. (Relatively free, but time consuming.)
    Marketing is putting yourself out there and hoping that people will come to you. (More money than time involved.)

  17. Barry Cunningham

    May 19, 2008 at 7:53 am

    Bill…my main business and pedigree if you will has been marketing. It’s been my professional course since donning the cap at graduation. I am a marketer who is working in the real estate industry not a real estate industry person doing some marketing.

    I have to respectfully disagree with your analogy. Marketing is the umbrella under which all components of communication with a consumer is governed.

    Aren’t we just mincing words here? I mean plain and simple prospecting is marketing. Why do so many in real estate try to diffrentiate it out like it’s bad to simply realize it’s a “form” of marketing.

    Mariana what you are doing is describing is the symbiotic relationship between advertising and marketing. Moreso what Mariana is describing prospecting as is Direct marketing.

    Advertising is “putting yourself out there and hoping that people will come to you”
    Direct..or Response Marketing would be “going out and directly finding people to do business with”

    Both advertising and DRM fall under the umbrella of marketing.

    I think there is so much banter going on within the real estate industry that common business practices are being muddied by some defining aspects of business as they choose.

    I now understand what Russell is saying which was my main question.

    He is talking about direct marketing to the consumer rather than advertising. He is seeking a one-on-one connection.

    I grew up in Connecticut and we used to have a company that sold door to door..the Fuller Brush Company. Talk about prospecting, these guys were the best.

  18. Rich Jacobson

    May 19, 2008 at 8:58 am

    Barry – As another who grew up in various aspects of marketing, I tend to agree with you….it’s all under the umbrella of marketing, whether direct personal interaction, or simply putting a hook into the proverbial waters. The distinction is important, but we simply splitting semantical hairs….

  19. Barry Cunningham

    May 19, 2008 at 11:22 am

    Wow Rich…are you sure you want to be agreeing with me so soon after being announced as the newest AG contributor..LOL 🙂

  20. Russell Shaw

    May 19, 2008 at 12:36 pm

    I believe that if you read again the first two paragraphs of Bill’s comments you will have the correct viewpoint on this. Obviously, all actions that get business are “good”, so we are not talking about the goodness or effectiveness of any particular action – just defining terms.

    Effective marketing is getting the consumer to think of you or your product in a certain way – owning shelf space in their mind, if you will. Although it can be accomplished by talking to someone one on one, that isn’t possible for a national company when they want to reach millions of people. So they market to those people. So when referring to marketing I am really not talking about calling people or stopping by to talk to them – for me that falls into the prospecting category.

    This isn’t to argue about words but to clarify thinking. If there is confusion on these particular terms it will make it impossible to take the discussion further as we won’t be communicating. If one wants or has “a job”, then it makes no difference what they think those words mean. If they intend to “have a business” (continues to make money if you are there or not) then it becomes vital that one correctly grasp the distinct meanings here. Not just “a meaning” but to have a *suitable* definition for both of those terms. In the long run it is necessary to have a marketing based operation (unless your goal is to run a boiler room) if one is going to have a “big business”. It just isn’t physically possible to wind up doing hundreds and hundreds of transactions if the only way of getting business is prospecting or asking for referrals.

  21. Bob

    May 19, 2008 at 1:39 pm

    I remember the Fuller Brush Man. Their door knocking was their marketing. Avon’s marketing was to brand their prospecting with “Avon Calling”.

    In one master planned community here, one agent in particular has been door knocking since 1987. in a reader’s poll, he was voted the #1 recognizable business in the community. Most of the 20k in the community have met him face to face. His prospecting is his marketing.

    The flip side is the call I got from someone relocating from Scottsdale last Friday. I asked him if he had a hired a listing agent yet. He said no, but that he knows several. I asked him if he knew Russell Shaw and he literally roared with laughter and then quoted Russ’ commercial. He said everyone in Phoenix knows who Russell Shaw is.

  22. Barry Cunningham

    May 19, 2008 at 1:43 pm

    Now that’s some serious branding Russell has and should be emulated!

  23. Sean Purcell

    May 19, 2008 at 3:23 pm

    Russell, great post.

    Barry,

    If the fish likes your bait you have great marketing. If the fish bites the hook consider yourself prospecting… 🙂

  24. Melina Tomson

    May 19, 2008 at 3:47 pm

    I like BB have a home office, which means low overhead, which I am very thankful for.

    We have had our larger franchises here close offices and consolidate.

    Interestingly our local limited service rep company has been going gangbusters. He has tons of listings. Maybe since we in Oregon weren’t “hit” like other parts of the country our limited rep guy is holding his own.

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Opinion Editorials

Apprenticeships: How focused training can jumpstart your career

(EDITORIAL) Apprenticeships have been a buzzword recently, but if you haven’t looked into it, we asked the experts to tell us all about them.

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When President Trump announced he’d be opening up more federal dollars for apprenticeship programs to improve the economy, business owners’ ears perked up. That interest is now trickling down to employees, especially people considering a new career or a pivot.

I had a meaningful conversation last year with the folks behind Digital Creative Institute (an apprenticeship program that seeks to bridge the gap between higher education and job experience in the digital marketing field) not only to learn about their plans to impact the central Texas market, but how apprenticeships could alter the workforce in years to come. Will the model supplant internships? What of coding schools or hell, even higher education? If you ask Europeans, they’ll probably say yes, while Americans are new to this old term.

To dig into how apprenticeships could speed up a career move, we reached back out to the folks at DCI and asked them to spell it out. Alexis Bonilla from their leadership team penned the following:

Maybe you graduated with a B.A. in theater, started a blog, and found a great love for marketing. It could’ve been that you had a passion for video, but instead of finding yourself creating films, you found yourself telling a brand’s story. Or, by some stretch of the imagination, you went from scientist, to teacher, to social media strategist. All of these are real stories that belong to real people. The two things they have in common:

  1. They all started somewhere completely different from where they would end up.
  2. They all used apprenticeships to transform their careers.

The key is to find that one thing you love to do and run after it full force – because the truth is – you’re probably going to spend over 90,000 hours of your life working at it. Only about 30 percent of adults are actually engaged or excited about their work. You can either spend that huge portion of your life doing something out of “because you have to” or learn how you can invest in a career that will keep you on your toes – constantly learning and actively growing.

Digital platforms are always changing, and lifelong learning is becoming absolutely necessary. If you think about it, most Chief Marketing Officers among companies today didn’t start out by being formally trained in automation software, paid search, Google Analytics, or other digital tools. That’s because much of it didn’t exist when they started their careers. They most likely engaged in a very intentional learning process or self-styled apprenticeship. Their willingness to learn turned them into the best in their field, and the same can happen for you.

We’ve identified a few myths that might be holding you back from standing out among your peers and how you can come out on top!

Myth: You can only find a position in the field you majored in.
Truth: Your major doesn’t determine your career path.

Only 27 percent of college grads actually have a job related to what they studied in college. The fact of the matter is this – a lot of people don’t want to continue their learning once they have their Bachelor’s degree. Typically, if they do, they pursue graduate school, whose students often face challenges that are similar to what undergraduate students experience upon graduation.

This whole idea of “once and done” is over, to the extent that leaders in our government are recognizing it and working on implementing new, innovative ways of learning in the United States.

A few ways you might work on reinventing yourself as you establish or change your career:

  • Start freelancing – We know that working for free doesn’t sound great on paper, but the portfolio you’ll come out with is all the ROI you’ll need. When you have a variety of experience, whether it be a branding project you pick up, a video you edit, or a logo you make for a friend, employers recognize that as experience. Just be sure to pick up projects that are relevant to the direction you’re looking to take your career.
  • Perfect your resume.
  • Turn your work into an awesome portfolio – It’s one thing to do the work and another thing to organize it in a way that is visually appealing to an employer. Around 53 percent of employers say that your resume is not enough. You’re going to need that extra differentiator, so invest in crafting the perfect portfolio to have a place for all of that hard work. We recommend Pathbrite for an easy digital portfolio experience.
  • Connect with a learning community – Whether it be early post-grad or a drastic career change, apprenticeships are a perfect way to engage with a community that pushes you and challenges you. And what if we told you apprenticeships can take the place of graduate school?

So you’ve probably been asking yourself: “What is apprenticeship?”

The historical or traditional definition for an apprentice is a person legally bound to a master craftsman in order to learn a trade.

Think professions such as carpenter, electrician or welder. But those were the old days – apprenticeship is now applied to all professions and modern skills.

Apprenticeship has evolved into more of a partnership: where one person learns a trade or skill by working with someone more experienced. Think of an internship, where you’re at a company to accelerate your learning while you’re still in school, but more advanced, long-term, and with deeper levels of commitment. Instead of being at a school, you’re at a full-time paid position, applying your learning hands-on with the support of a learning coach, mentors, and instructors.

Myth: Between my Bachelor’s degree and staying up to date with online articles, I’m already set to advance my career.
Truth: Coaching and mentoring are two of the best investments you can make for your career after professors are out of the picture.

I’m willing to bet that a lot of you have had a coach of some type in your lifetime. Whether it be a sports coach, a choir instructor, an invested teacher, or even a driven parent, you’ve had someone in your circle of trust that pushed you toward your goals. Well, a career coach isn’t much different.

It’s easy to come up with reasons as to why you don’t need one. “I’m too old for a coach”, “it costs time and money that I don’t have”, “I’ve been through college and got all the help I needed”. You can make all of the excuses you can think of, but it’s pretty hard to argue with the results.

What does the development process look like with a career coach?

You define tangible goals, your coach guides you through practical ways to achieve those goals, and after a defined period of time you evaluate your progress. The retention rate is extremely high. Generally, people are extremely happy with what they gain from having a career coach. Fully 96 percent of people who were coached say they would repeat the process and 86 percent said they at least made their investment back.

What’s holding you back from identifying a coach or mentor and reaching out for support?

Myth: Post-college education isn’t necessary to be successful in my career.
Truth: Rigorous self education, graduate school, and innovative learning like digital apprenticeships are essential.

Continued learning and specialized training are valuable to your career. They are so valuable, in fact, that multiple governments are either investing, or beginning to invest, in new, innovative models.

For example, if you’ve been to the UK, you’ll know that apprenticeships are a big deal. A huge percentage of workers develop their skills through an apprentice-like experience. Since 2004, the U.K. has been actively creating more apprenticeships through supporting employers. The huge success of apprenticeship programs led to the creation of a National Apprenticeship Levy that requires almost all employers to offer apprenticeships.

AAA Apprenticeships has successfully scaled their digital apprenticeships to serve 6,000 apprentices in 22 locations across the country – now it’s time to apply that to the U.S.

Why don’t we have a similar model in the U.S.? It’s harder for businesses to start apprenticeships on their own when it isn’t their core competency – but apprenticeship programs are popping up to fill that gap.

The Obama Administration earmarked $100 million to create more examples of modern apprenticeships. The intention is to fuel more success stories through individual programs around the country; creating positive momentum for a larger movement and scaled strategy.

President Trump recently announced a $200 million plan, nearly doubling what was invested last term, to create more apprenticeships.

This is just the beginning of a major movement to make marketplace aligned learning more accessible. But don’t wait for some new national program to support your learning path, start owning your learning today by outlining a strategy to continuously develop yourself into a highly sought after digital expert.

So don’t wait. This is for anyone that finds themselves in a place to pursue a new job or launch their career. Ask yourself, “What’s next?” Take that step – it’s worth it.

If it’s something you’re interested in, the first digital marketing specific apprenticeship in the U.S. has launched – and right here in Austin, TX. Digital Creative Institute’s next Austin cohort launches in January 2018.

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Opinion Editorials

Is working less the key to productivity?

(EDITORIAL) It’s that time of year where we obsess about our habits and productivity, but maybe we’re overthinking the whole thing…

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The “work smarter, not harder” mantra has for a long time been, in consensus, about a simple truth: the massive amount of work that we have is kicking your productivity in a few ways, for example:

  • Our never ending work load is further exacerbated from technology that removes the boundary of work and home.
  • The addiction of multi-tasking makes us feel good, but for the most part leads to massive inefficiencies because our brains aren’t designed to do that – they just switch rapidly (and clumsily) between different activities. A little primer is here.
  • We have competing roles and priorities – spouses, caretakers, gig economy participants, careers, business owners, realtors, clients, professionals, friends, dog owners, cat servants – that engage us and that give us more and more to do.

And the never ending work spiral leads to a number of troubles – inferior work, emotional breakdowns, inappropriate Netflix procrastination, sleep deprivation, burnout, relationship troubles, and more. Basically – it sucks for your health.

Having too much to do, sadly, for many of us is a fact of life. There are a few ways to help get around it by working less (aka streamline your efforts):

  • Have a to-do list – they are awesome. Put it in a planner, use outlook or Google Calendar, etc.
  • Use a science driven list like an Eisenhower Matrix! What’s that you say? Glad you asked: an Eisenhower matrix pulls from the wisdom of Dwight Eisenhower and encourages you consider what is Urgent (as in what requires urgency, immediate attention), and what is Important (tasks that contribute to our long term). It’s a simple 2*2 Grid. Basically it helps move away from the idea that we conflate urgent with important, and we are basically always in a highly reactive and “shocked mode.” I like this tool because it’s a great way to prioritize – lean more about it from our buddies at Trello.
  • Engage delegation and love it. Can you pass it on to someone else? Can you use it as an educational or teaching tool? Does it have to be your mess?
  • Eliminate things that don’t bring value – in one of my favorite books “The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life,” Mark Manson puts it brilliantly: What problems do you want to have? What things can we get rid of? We do things out of obligation or a feeling of “I must” that doesn’t correspond to reality.
  • Embrace automation. Whether it’s auto-bill pay or automatic deletion or automatic lists, if you can automate it and it gets the quality you want – engage it. If you use social media a lot – can you schedule your posts? Can you automatically reblog content? Or go crazy, get a Roomba.
  • Practice self-care, dude. Eat better. Go workout. Walk in the middle of the day. Get on your workplace wellness plan. Sleep. Repeat healthy behaviors.

In general, the assertion that we do too much is very true.

Most of that comes from the overwhelming sense of “now” that we experience. Take a breath and explore what you can do to either eliminate, delegate, or prioritize effectively so you can spend more time doing what’s important, and maybe eventually, we can marathon TV shows guilt free more often.

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Opinion Editorials

If Reddit goes IPO, will it have to shed its soul?

(EDITORIAL) Reddit is known as a firebrand, a bastion of free speech, but if they go public, will they be able to remain as they are now?

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Reddit, the eighth-most popular website on the Internet, is reportedly considering an IPO. As a site valued at over 1.8 billion dollars, this is great news for the company itself – but how much of Reddit will remain if the IPO goes through?

Reddit’s history is steeped in controversy, from minor incidents such as invasion of privacy and a few creepily quirky community members to allegations of child pornography and egregious hate speech. While Reddit’s policy has allowed it to tighten posting restrictions regarding the latter two, the fact remains that Reddit – for all its usefulness – is viewed by many as a ticking time bomb.

An IPO would certainly lend back to Reddit a degree of credibility not seen since its inception, but the problem is that Reddit itself (the haven of free speech and original content that made it so popular in the first place) might not survive the offering. Given the platform’s controversial past, many believe it likely that stakeholders would move to tighten further the restrictions on the platform, ultimately ending a significant era in Reddit’s history.

Admittedly, Reddit has come a long way since its early days of supporting user-created content regardless of persuasion: this past year saw entire subreddits shut down for violating the terms of use regarding hate speech, and the platform certainly has cracked down on illegal and abusive content. Unfortunately, the history might be too much to shake off going forward, which is why we think that Reddit’s branding won’t be a part of the final IPO.

The platform’s developers’ dedication to free speech and truth-seeking is what makes Reddit so fantastic, and that’s not liable to change – it’s the most marketable aspect of the site, after all – but perhaps the rationale behind going public lies in a sense of duty rather than routine. 2017 has seen some of the most reprehensible instances of false reporting and deliberate misguidance in recent history; maybe Reddit’s team feels that they can provide a stable news platform at the cost of some personality.

At any rate, the IPO itself isn’t set in stone, and is unlikely to take place for quite some time. As the situation develops, it will be interesting to see if Reddit embraces its past, or sheds it altogether.

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