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Would You Like Some Comps

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With That Too?

I spend a good bit of time reading and researching and generally trying to figure out how to excel at this job, how to provide superior experiences for my clientele. I’ve managed to surround myself – virtually – with other agents with the same goals. Perhaps I enjoy living in this idealized virtual world a bit too much, because this email has made me almost irrationally angry.

It’s from some agent in Phoenix that I don’t know, have never talked to, or heard of. I’m just his information b**ch of choice.

From: [phx agent]
To: Kelley Koehler
Subject: Phx agent needs your help

Hi Kelley,
Please let me know any info you can find about these properties. I’ll be happy to send you a referral.

________________________________

From: [some other random guy]
To: [phoenix agent]
Subject: Check these for me

[Phoenix agent name removed],
Can you look these properties up on MLS for me. I need to know the Owners name on both!
Thanks (They are in Tucson)

I don’t even know where to begin. Should we start with the standards of practice that say you don’t sell outside of the region you know? Or maybe if you’re not willing to join an area MLS, you shouldn’t practice there. Or maybe if you’re too stupid – in a state where home sales and ownership are public record – to figure out who owns a home, then you shouldn’t be doing business at all.

How about running a quick Google search yourself on the addresses and finding the listing agent? Or use any one of a thousand Tucson MLS searches, plug in the MLS# yourself, and figure it out?

Or how about calling and asking me nicely and explaining the situation instead of trying to bribe me with an ambiguous referral for doing your clerical work?

Kelley Koehler, aka the Housechick, is usually found focused on her Tucson, Arizona, real estate business. You may also find her on Twitter, where she doubles as a super hero, at Social Media Training Camp, where she trains and coaches people on how to integrate social media into successful business practices, or at KelleyKoehler.com, a collection of all things housechick-ish. Despite her engineering background, Kelley enjoys translating complex technical concepts into understandable and clear ideas that are practical and useful to the striving real estate agent.

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7 Comments

7 Comments

  1. Benn Rosales

    January 26, 2008 at 1:06 pm

    Insanity. and you know what’s worse, you almost feel like if you don’t do it, some other idiot will… geeze

  2. Benn Rosales

    January 26, 2008 at 1:07 pm

    second thought – now you can honestly tell your clients “I’m so damn good, even Realtors use me”

  3. Jeff Brown

    January 26, 2008 at 1:24 pm

    Kelley — they do this because it gets results. Sad, but true.

  4. Larry Yatkowsky

    January 26, 2008 at 4:50 pm

    Oh go ahead.

    Add another designation to your business card and flyers. Don’t be shy. Don’t be humble. Bold-Gold and Embossed would be nice.

    Hint: alphabetical placement dictates that R.E.Gopher comes before Taxi.

    Just think of the benefit. Now that you are a recognized as a card carrying Gopher, you have the moral authority to tell the next caller to go dig a hole. .>)

  5. Mariana

    January 26, 2008 at 6:45 pm

    “I am happy to offer you a 25% referral fee, but other than that, I am uncomfortable sharing that information with you.” That is what I tell most Denver agents who think they can effectively sell in my area…

  6. Vicki Moore

    January 26, 2008 at 10:03 pm

    Buyers do it all the time, but when it’s a so-called professional, it’s irritating as hell. I’ve had agents call me from other areas to help them find their buyer a house. They want me to do the search but don’t want to refer the client to me, someone who knows the area.

    Love this! “I’m so damn good, even Realtors use me”

  7. Kelley Koehler

    January 27, 2008 at 10:23 am

    Benn – maybe I can work that into my slogan: Housechick – the Realtor’s Realtor. Or Housechick – Who Your Realtor Turns To for Realtor Services. What do you think, can I use the R word like that?

    Larry – gopher sounds much nicer than information beeyotch. good call.

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers

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The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)

 

 

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Point & Purpose

What makes a top producer in real estate?

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What makes a top producer?

Stop and think for a few minutes about who the top producers are in your market?

Ok, now think about what they doing that has allowed them to continue to consistently produce in a down market, when everyday REALTORS are throwing in the towel.

Every day I scan the MLS to see, what has sold, what is active, and what went under contract (I assume that is something most agents do every day.)

Over and over again the same names pop up as the listing agent with the home that sold or the actual buying agent that sold the home.

Teams

Except for one agent in my area, all the top producers have teams. Now it may be a two person, husband and wife team or a well oiled team with a team leader, several assistants, a listing coordinator or a closing coordinator. But, they all have HELP.

In my area, the names that keep popping up are on Teams. I believe it is virtually impossible to be a top producer without help. Well, you could do it alone but if you do how is that effecting time with your family? Realistically how many transactions can you juggle and give good service?

Running a Business

The second thing I notice about those top producers is the fact that they treat their business like a business. Real Estate to them is not just selling a house, but something they brand, allocate resources for, grow and manage. Not only are they thinking of ways to grow their business but they also thinking of the future and how to sell it down the road.

I remember being told by a entrepreneur friend of mine years ago, “all businesses are built to be sold.”

Far to many REALTORS, think of Real Estate as a job they do and someday when they retire then all the hard work of creating and nurturing relationships they have built is gone. (I’m outta here)

Focused and Positive

One other observation I have observed with top producers is they are focused and positive. I never see them “hanging out at the office”, or attending broker opens, or really for that matter, serving much at all on their local boards. Oh there are a few, but really very few.

Finally, I don’t see many top producers in my market on Twitter, Facebook, Empire Avenue or other social media sites during the day. I don’t see them at every conference known to man around the country.

What I do see is they work everyday, on their business and in their business.

How ‘bout you?

Think of the top REALTORS in your market, what characteristics do you see?

Flickr Photo Credit

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Business Marketing

“New bd pans inc” – Making a Splash on the MLS

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I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)

PROOF OR GOOF, FRIENDS – I’M WATCHING EWE 🙂

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