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I can’t believe I’m actually writing about Redfin…

But, I’ll break policy for this special occasion to have a little fun with the guys over at Redfin.  As you probably know already, Redfin CEO Glenn Kelman appeared on the Today show this week to speak with the famous-for-bossing-fat-chicks-around-on-The-View-not-for-journalism Meredith Viera who acted surprised that she shouldn’t overinflate the price of the home she’s selling (no crap?).  Brian Brady covered the finer points, but I wanted to make sure you saw the more subliminal portions of Kelman’s appearance…

FIRST, the segment began with the sponsor (OMG) for the segment (thank God for the rewind button on the DVR):

Redfin… sponsored by Re/Max

SECOND, we were absolutely floored that he said “we’re [just] computer scientists.”  Oh really?  Awesome- we’re just Realtors, so when we develop a semiconductor company (and say that all other semiconductor companies are crap), we hope you’ll take our word for how to create said semiconductors…

Redfin admits they are just computer nerds

THIRD, Benn noticed that the Redfin segment was followed by gossip about Tom Cruise and Katie Holmes.  I guess it’s good to get your junk knocked in the dirt by establishing your place on the totem pole- a notch between a sponsor competing directly with you and the gossip about a washed up crazy mofo.  Although they didn’t notice, I bet that was great for the Redfinnians’ confidence being just shy of a Tomcat sandwich!

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Redfin- just shy of a Tomcat Sandwich 

Readers- did YOU notice anything funny about the interview?  I could go on, but it’s late and I’ll leave it up to you in the comments!

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Brian Brady

    December 16, 2007 at 2:01 am

    RE/MAX was the sponsor? Kelman’s a genius

  2. John Harper

    December 16, 2007 at 9:43 am

    Lani – As you know, we’re having to change all of our branding due to the merger. I didn’t realize you were such a great graphic artist. what’s your going rate?

  3. mariana

    December 16, 2007 at 1:33 pm

    I wish I had a video camera when Derek saw the interview … He (Derek that is) pranced around the house for 2 hours … Floored. More to come …

  4. Mariana

    December 16, 2007 at 5:52 pm

    Both Derek and I saw that Glenn just restated known facts, but his assumption that all other agents were complete idiots was uncalled for. I do not think that the practice of building ones business by dissing another is a good foundation.

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