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Call it a sixth sense, a hunch, feeling, intuition, inclinations, faculties……whatEVA!  open your eyes!! We all have them and these can help you, especially in business.

(tell me when the booing stops so I can continue)

Have you ever been working with a client and have a feeling that it won’t work out?  and ends up after months of humoring them that they end up using either another agent or a friend of a friend and you lost all that time and missed a couple of your son’s baseball games or family get-togethers because of them? – why didn’t you listen when you had the chance?

  • You know when a customer will waste your time
  • You know when a caller is twisting your arm
  • You know when a marketing decision is a great one (same applies to bad ones)

So what is wrong with using a bit of that intuition in your favor?  I’m not talking ESP here, I’m talking about letting your guard down, dropping The F word (not the F bomb) and putting your intelligence at the top for a change.  By the mere fact that you are reading blogs, you know that you are walking in the right direction with regards to New Media.  Although blogging is only the beginning….it’s a way (not THE way….but can be effective).

Let’s think about Mojitos here – searching keywords and making a quick video was a hunch for me – then I was able to identify Mojitos as a Social Object and now I have a goal……anytime someone mentions, tastes or comes near a mojito, I want them to think of me (yes, yes….a bit presumptuous on my part, but it’s my goal) – oh btw – does anyone know people at Bacardi? have your people call my people….a sponsorship is in order.

So what I’m saying here (and thanks to JT for helping me identify my hunches – he’s great at explaining that kind of stuff), is that you have the power to identify a social object that works for you – doesn’t have to be alcohol and don’t go wild looking for it either….it may just be sitting in front of your face.  It may not be an object, but something you do – or the way you do it.  Take a chance, look in your gutt and go for it!

Take a trip back 6 months and try to identify moments where you knew you were doing something that would get you great results – do the same when you had a feeling about an action being a total waste of time.  It boils down to opening your eyes and being perceptive.  It doesn’t hurt if you really like what you do (that’s where you should begin)- and eliminate what you don’t like (easier said than done).

I have a hunch right now that this post will go over most people’s head – I’m still putting it out here anyway.

So what’s my point?  …..guess…. (that’s exactly right)

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Lisa Sanderson

    February 18, 2009 at 10:39 am

    After kicking myself many times, I have been learning to trust my gut more and more. Also, been having these kidns of conversations with my daughters too. We all have it, we just need to tune in to it better…tune in and turn it ON, baby!! Awesome subject, Ines. (PS: heading to the Keys next month-I’ll be sure to let you know who wins the Mojito of the week award from our little group!!)

  2. Dan Connolly

    February 18, 2009 at 11:04 am

    I tend to go with hunches, problem is that it can come back and bite you on the haunches, if you get accused of discrimination, the “I had a hunch this person was a giant waste of time” defense won’t float.

  3. Ken Brand

    February 18, 2009 at 11:21 am

    Social Objects indeed.

    Yeah, now you’re flying at 30,000 feet lady. In fact, recognizing your “Social Object” object and it’s popularity, I have included it a smattering of blog posts…and yes exactly as you described, in tingly, goose bump kinda way, although we’ve never met, your ghost glided through my subconscious and strummed my Top Of Mind Awareness.

    I have my next AG post for Friday (Sociopathic Plug = Titled: The Golden Rule Is Broken) loaded and I include a “Mojito” reference.

    Brillinat stuff your sharing here.

    I need a Social Object of my own. I guess “tripod”, “boomerang” and “wing-nut” are kinda lame.

    Thanks for the hmmmm nudge:-)

  4. Ines Hegedus-Garcia

    February 18, 2009 at 11:41 am

    Lisa – I’m going to stereotype here, but women are known to be more perceptive than men for some unknown (maybe we like to be in tune with our psyche) – either way….talking to your daughters about it is awesome and recognizing the times you missed an opportunity is huge!

    I want to hear all about your Keys trip and mojito cheers ahead of time for you! 😀

    Dan – discrimination and hunches don’t mix, my friend. You are perfectly well equipped and allowed to tell a client you have different styles or you are not capable of meeting their needs withought it being labeled as “discrimination”.
    I turn listings down all the time when I know the client will not cooperate the way I need them to.

    Ken – you managed to really crack me up. Can’t wait to read your article and there’s a saying in Spanish that says “they do fly don’t they?” ….don’t ask

  5. Elaine Reese

    February 18, 2009 at 11:42 am

    Well, I had an opportunity to go out with some friends last week. When the server took our drink order, guess WHAT I ordered and WHO I thought of when I did. My friends had not heard of the drink so I had to explain that “there’s this blogger in Miami ….”.

  6. Ines Hegedus-Garcia

    February 18, 2009 at 12:36 pm

    Elaine….THAT’s what I’m talking about! (hope those mojitos were good!) 🙂

  7. Jeff Turner

    February 18, 2009 at 12:38 pm

    Sometimes an outside eye is helpful in ratifying hunches. Glad I could help. Side benefit… I have a new favorite drink. 🙂

  8. Ines Hegedus-Garcia

    February 18, 2009 at 12:47 pm

    Hey Jeff, you may have a new favorite drink – but I have an awesome new spokesman:

    maybe you should be my manager 🙂

  9. Missy Caulk

    February 18, 2009 at 4:24 pm

    Ines, it is working!!! I was in Va Beach this weekend, and I ordered a Mojito and had my son take my photo.

    You are first in my mind when I think of them.

    Maybe you could be the Mojito Girl, sorta like the Obama girl and get famous really quick on YouTube.

  10. Ines Hegedus-Garcia

    February 18, 2009 at 4:29 pm

    Woo Hoo Missy!! where’s the pic? I want to see!

  11. Paula

    February 18, 2009 at 10:00 pm

    Okay – I have to admit, I am a puppy when it comes to drinking and haven’t yet tried a Mojito, but whenever I see it online, I know it has to have something to do with Ines.

    On another note – women do have a built in sixth sense we should listen to always.

    I’ll let you know when I find myself enjoying a mojito – and send a pic!

  12. Laura Cannon

    February 18, 2009 at 10:19 pm

    Thanks for this post! I take my hunches very seriously. I don’t always follow them, but I do reflect on them and weigh them with other evidence and with other people’s opinions. Usually, my hunches are helpful because they point me in the right direction.

    I think hunches are based on accumulated knowledge that we are not completely aware of. It’s similar to how your arms or your feet instinctively move in a way to protect you or brace you when you fall.

  13. Ines Hegedus-Garcia

    February 19, 2009 at 12:31 am

    Paula – that’s the whole thing….mojitos is not about drinking at all – it’s about the conversation that leads from it – but I do expect a pic!

    Laura – it’s those instincts that make us better and complete our beings – if we ignore them…what life do we really live? Some of us embrace them and some of think we don’t have them. If you can learn to use them for more than just protection, you will be surprised where life takes you.

  14. Russell Shaw

    February 19, 2009 at 2:18 am

    Sometimes we know something but don’t know how we came to know it. If logic was involved the thoughts involved were not known or examined. But that does not suggest you don’t know it. An aware person would know how they felt and often that can be good enough. Malcom Gladwell wrote an excellent book about this called, “Blink”.

  15. Ines Hegedus-Garcia

    February 19, 2009 at 2:01 pm

    Thanks for the book suggestion Russell, will have to look into it – I’ve always had a special interest for instincts and intuition – if we could all develop these in a way to help us be better human beings, it would be fantastic.

  16. Dan Connolly

    February 19, 2009 at 6:43 pm

    First I want to say I completely that you should trust your instincts. 100%. I am intuitive and believe in it. I think it has saved my life in the past.

    My discrimination comment was based on some personal experience and was meant to help people understand that it’s important how to deliver the message when your instincts might say not to work with someone.

    I first heard about my company being investigated for discrimination by the National Fair Housing Alliance listening to National Public radio in the car.

    Trust me, the basis for the investigation was not treating all clients equally. Some got better service than others. We managed to avoid sanctions but it took a year and a lot of stress to get past it.

    As far as mojitos go, I lost my taste for alcohol 8 yrs ago, but your posts and pictures make me want to start up again!

  17. Ines Hegedus-Garcia

    February 19, 2009 at 10:22 pm

    Thanks for coming back and expanding on the discrimination issue Dan – it’s a concept I will never understand (which is a good thing I suppose).

    Don’t get the taste back for mojitos, but at least join in the conversation….that’s the best part!

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Business Marketing

Buffer’s four-day workweek experiment: Boost or bust?

(BUSINESS MARKETING) After trying out a four-day workweek last year, Buffer is moving forward with the format going into 2021, citing increase in productivity and work-life balance.



Man working in office with headphones on, making use of flexible four-day workweek.

The typical five-day workweek is a thing of the past for Buffer, at least for now. The company has decided to implement a four-day workweek for the “foreseeable future.”

Last year, the company surveyed its employees to see how they are dealing with the ever-changing landscape of the pandemic and the anxiety and stress that came along with it. They soon learned employees didn’t always feel comfortable or like they could take time off.

Employees felt guilty for taking PTO while trying to meet deadlines. Juggling work and suddenly becoming a daycare worker and teacher for their children at the same time was stressful. So, Buffer looked for a solution to help give employees more time and flexibility to get adjusted to their new routines.

Four-Day Workweek Trials

In May, Buffer started the four-day workweek one-month trial to focus on teammates’ well-being. “This four-day workweek period is about well-being, mental health, and placing us as humans and our families first,” said Buffer CEO and co-founder Joel Gascoigne in a company blog post.

“It’s about being able to pick a good time to go and do the groceries, now that it’s a significantly larger task. It’s about parents having more time with kids now that they’re having to take on their education. This isn’t about us trying to get the same productivity in fewer days,” Gascoigne said.

Buffer’s one-month trial proved to be successful. Survey data from before and after the trial showed higher autonomy and lower stress levels. In addition, employee anecdotal stories showed an increase in worker happiness.

With positive results, Buffer turned the trial into a long-term pilot through the end of 2020. This time, the trial would focus on Buffer’s long-term success.

“In order to truly evaluate whether a four-day workweek can be a success long-term, we need to measure productivity as well as individual well-being,” wrote Director of People Courtney Seiter. “Teammate well-being was our end goal for May. Whether that continues, and equally importantly, whether it translates into customer and company results, will be an exciting hypothesis to test.”

Trial Results

Company Productivity
Buffer’s shorter workweek trials showed employees felt they had a better work-life balance without compromising work productivity. According to the company’s survey data, almost 34% of employees felt more productive, about 60% felt equally as productive, and only less than 7% of employees felt less productive.

However, just saying productivity is higher isn’t proof. To make sure the numbers added up, managers were asked about their team’s productivity. Engineering managers reported that a decrease in total coding days didn’t show a decrease in output. Instead, there was a significant output increase for product teams, and Infrastructure and Mobile saw their output double.

The Customer Advocacy team, however, did see a decline in output. Customer service is dependent on customer unpredictability so this makes sense. Still, the survey showed about 85% to 90% of employees felt as productive as they would have been in a five-day workweek. Customers just had to wait slightly longer to receive replies to their inquiries.

Employee Well-Being
With more time and control of their schedules, Buffer’s survey shows an increase in individual autonomy and decreased stress levels reported by employees. And, the general work happiness for the entire company has been consistent throughout 2020.

What’s in store for 2021?

Based on positive employee feedback and promising company results, Buffer decided it will continue the company-wide four-day workweek this year.

“The four-day work week resulted in sustained productivity levels and a better sense of work-life balance. These were the exact results we’d hoped to see, and they helped us challenge the notion that we need to work the typical ‘nine-to-five,’ five days a week,” wrote Team Engagement Manager Nicole Miller.

The four-day workweek will continue in 2021, but the company will also be implementing adjustments based on the pilot results.

For most teams, Fridays will be the default day off. For teams that aren’t project-based, their workweek will look slightly different. As an example, the Customer Advocacy team will follow a different schedule to avoid customer reply delays and ticket overflow. Each team member will still have a four-day workweek and need to meet their specific targets. They will just have a more flexible schedule.

Companies who follow this format understand that output expectations will be further defined by area and department level. Employees who aren’t meeting their performance objectives will have the option to choose a five-day workweek or might be asked to do so.

If needed, Fridays will also serve as an overflow workday to finish up a project. Of course, schedules will be evaluated quarterly to make sure productivity is continuing to thrive and employees are still satisfied.

But, Miller says Buffer is “establishing ambitious goals” that might “push the limits” of a four-day work week in 2021. With the world slowly starting to normalize, who knows when a four-day workweek might reach its conclusion.

“We aren’t sure that we’ll continue with the four-day workweeks forever, but for now, we’re going to stick with it as long as we are still able to hit our ambitious goals,” wrote Miller.

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Business Marketing

Should your content management system go headless?

(BUSINESS MARKETING) You may be familiar with your typical content management system, but had you heard of a ‘headless’ model? Let’s dig into it together.



Person using content management system with hands on keyboard and small bit of desktop visible.

At some point, you have probably worked with a content management system (CMS) like WordPress or Drupal. If you haven’t already, you at least know that this computer software is used to manage website content.

But, have you ever heard of a headless content management system before? We didn’t. So, we set out to find out what it’s all about and how beneficial, or not, it can be for your company.

What is headless CMS?

Unlike your classic CMS, headless CMS is a back-end only content management system. It decouples where your content is stored and authored (body) from the front-end where your content is displayed (head).

This CMS isn’t tied to a particular output like a web page. Content is transmitted as data over an application programming interface (API). It’s a content repository that delivers content seamlessly to any device.

Benefits of Headless CMS

More versatile
Headless CMS isn’t your classic “monolithic” CMS so you aren’t constrained to an all-in-one system that might work for websites but not mobile devices.

Content is consumed by customers in more than one place now. Headless CMS provides a more versatile way to deliver multi-channel content to websites, Android and iOS apps, and even IoT (internet of things), like a smartwatch or in-store kiosk.

Businesses will benefit from this because only one back-end is needed to manage and publish content for different services and products.

No need for specialized developers
Developers aren’t tied to a specific programming language or framework. A developer can choose between using Javascript, PHP, Ruby, or any language they prefer.

If you already have a talented developer, you don’t have to scramble to find someone else who specializes in a specific system or language you are moving to. Your current developer can do the job for you in the best way they know-how.

Better Security
Security is important. Not being married to the front-end, headless CMS has a security advantage a regular CMS doesn’t. Usually, content provided to a headless CMS is read-only, and the admin portion lives on a different server and domain.

With the back-end detached from the presentation layer, there is a smaller target area to attack. Also, layers of code can be used to hide the content-delivering API making it safer than a traditional CMS.

Real-time collaboration
With two separate systems, content editors and web developers can work concurrently. This shortens a project’s timeline and helps get your product and services to market quicker. Also, content editors don’t have to spend more time creating the same content for each system. Designers and developers can take care of that.
Downsides of Headless CMS

As with anything, headless CMS isn’t perfect and isn’t for everyone. It has its disadvantages.

More technical
Little technical involvement is called for in a traditional CMS. As a result, the tool can be picked up quickly by almost anyone.

A deeper understanding of CMS, coding languages, and front-end technologies is needed when using headless CMS. You must have a developer that can build the web or app just for you.

Increased maintenance
With the body separated from the head, there are two systems to maintain. Implementation and maintenance could potentially become complex.

Bigger price tag
Building a system from scratch costs time and money. With a traditional CMS, there is one account, and, most likely, one payment. With headless CMS, you’ll have multiple payments for the CMS, a developer, and the infrastructure running your website or app.

Your custom CMS also isn’t coming from a pre-built content management system. All that hard work takes time (and patience) to get it done right.


Headless CMS lets you create a unique user experience and allow for cross-platform publishing, but it isn’t a one-size-fits-all content management system.

Before you jump ships, take inventory of all your content needs. Does your content need to be published on different platforms? Will a simple stand-alone website work for you? Only you can decide what works best with your business, but we hope this information helps.

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Business Marketing

Spice up your remote team building with a fully virtual escape room

(BUSINESS MARKETING) As part of a remote team, team building has become even more of a groan. But this virtual escape room seeks to make a fun and unique challenge for remote teams.



Woman waving at laptop in living room, on team building activity.

Team building events aren’t everyone’s cup of tea. While some enjoy getting to know coworkers they don’t normally socialize with, others dread the day before it arrives. Plus, there’s always work that needs to be taken care of, and using some of that time to mingle might seem like a waste of time.

Love it or hate it, working remotely has made team building slightly better, maybe? You don’t have to worry about physically being present in a place you don’t want to be. You’re not awkwardly talking to a co-worker whose name you can’t quite remember.

Nonetheless, it also has its downsides. We don’t see each other anymore so it’s easier to not be on the same page, and this makes learning how to work together much harder.

We’re almost a year into the pandemic and happy hour Zoom calls no longer hold the glamour they once did. So, what else is there to do in this virtual world?

Skyrocket Your Team has just the answer for you. This company provides virtual team building experiences through collaborative online escape rooms. The escape rooms are designed with remote teams in mind and can be tailored to accommodate different sized groups.

“If you’re working remotely, Skyrocket Your Team will help your team feel closer together and improve your internal communication,” wrote Co-Founder Jorge Sánchez Hernández. “Our puzzles are designed for teams by adult educators to trigger a set of emotions, feelings, and situations. Everyone sees a different screen and you need to communicate in order to get through the challenges. There is no way to continue without teamwork!”

From the comfort of your office or couch, each team member joins from their own computer and location. The escape room consists of an immersive story about astronauts trapped in a damaged spaceship. By solving puzzles and challenges, the team must work together to repair the spaceship and return to earth.

After hopefully, safely landing your rocket, there is a debriefing session. During this time, teams can share their experiences and discuss what they learned.

Skyrocket Your Team says their new form of team building will bring your company several benefits like:

  • Bringing your team closer together
  • Fostering collaboration instead of internal competition
  • Improving communication across your company

The end goal of the experience is to learn how to communicate effectively by solving the different sets of problems together. And, I think we can all agree that’s a good thing.

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