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Opinion Editorials

The jet lag of socially connecting with strangers

The disillusionment of socially connecting online has taken root, as social networks have become accepted for the marketing platforms they truly are.




socially connecting


It’s a real thing, look it up. Typically it follows great hopes in something new, you fain to fall for the illusion of hype and evangelists, and you repeat the gospel word, only to realize that the gospel word may have been the truth, but that there was no good in it. There was no food at the harvest.

I discovered disillusionment with social media very early on. I am a skeptic, I am a big picture person, I know the ending of most movies – yeah, I’m that guy. As a 2007 adopter of Twitter, I believed in it’s power because I saw it first hand in real practice, in real time, completely by accident as a party formed at SXSW solely using Twitter – we were at the corner of Red River and 5th leaving a party wondering what we all should do and within 20 minutes or so, 30 people were standing with us on the same corner to join our quest, compliments of the grassroots builder, Twitter.

And I was right

I mention grassroots because that’s what Twitter was then that was different from any other platform on the planet. It was simple, easy, and everyone else could be doing the same thing as someone else with just 140 characters and a will to join in. I quietly noted to my wife at that crowded corner that Twitter will make social media a household name, so we aptly made it a very high priority on our list, and a very large part of our day to day life.

I was right – Twitter did bring social media to the world, and with that, I regressed into my own private status to enjoy the friends I made in the early days of Twitter, to escape the marketing center it is today. The real magic of socially connecting on Twitter may appear trivial from the outside, as two people chatting about potentially doing business together lacks the glamour of the Grammys, the intellectual appeal of the Arab Spring, or the camaraderie of conversation of Chavez’s death. There is measurable success on Twitter, but the visual groundswell of tweets about the Grammys only benefits advertisers, and is often misconstrued as a bigger success than the single, authentic connections made every day.

The deck that marketers shuffle now is within what we used to call brand fans, but today they’re little more than customers or users following updates on products or services they pay for. What’s exciting about that? I’m sure there’s a gimmick no one has tried, that you will try and succeed, some would say that there’s no winning in succeeding, you really score when you f$%k up in public (rubbernecking over the lady in heels that just face planted gets more exposure than a lady who just sat down and said hello – you get my point). Click and tweet

Everyone’s a marketer

Disillusionment isn’t hard to find. Adoption is still good for decent products no one has ever seen, but enthusiasm is low, namely because users like me learned long ago that we’re all just freevertising (what the real definition should be) by evangelizing a product or startup. Further, we’ve watched products like get sold off and turned into a sh$t hole, or go public only to turn into something like the once evangelized Facebook that snatches up anything that is (now evangelized) popular that might be a nice place to plant an ad, sell your most intimate details, and become just another sh$t hole.

It’s like the exhaustion of jet lag – we’ve all seen it all, us early adopters now roll our eyes, look more deeply, see the repetitive nature of recurring ideas done re-revolutionarily by the newest ninja CEO to change the world. They’ll cling wrap themselves around any person with a popular voice and turn them into a sh$t hole too.

This is what is creating the malaise

To me, discussion about social media has always been like talking about television, or any other medium we use to broadcast or listen. The difference is that a lot of personal hours of the population make it up, supported by social networks, and now the social networks are turning into sh$t holes too.

The early adopter who evangelized the big networks now see them for what they (the networks) want to be – marketing platforms, places to plant ads, places to latch on to the late adopter for freevertising. I loathe strategists whose first sentence is “find the influencers,” because that is precisely where the path to disillusionment and social jet lag begin.

This is what’s killing the social in social media. This is what’s creating the malaise with Facebook, Twitter and others. This is what is bringing about new ways of socially connecting at more of a distance. Instagram comes to mind, which now owned by Facebook, will soon become a sh$t hole too.

What these platforms once were are not what they are now. The inspiration is lagging. Socially connecting with strangers seems fruitless to many, and their favorite networks have lost their way to take advantage of the vicious cycle I’ve described here. Nothing can be done about it, it is what it is, and now, you probably realize that your Twitter “friend” is really just another sh$t hole too. And if you have to ask if you’re the sh$t hole friend, then I have bad news for you.

I meet authentic people online and offline every day that aren’t sh$t holes, that I truly enjoy conversing with, and more often than not, I find them to be a lot like myself – bored, disillusioned, jet lagged, and ready for the next shiny thing.

Yeah, I just said that.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Jon Aston

    March 6, 2013 at 7:59 pm

    I remember the good old “glory days” of social media with fondness. It was exciting and fun and held such magnificent potential. It still does, perhaps, I think, maybe. But the way too many people brought (and continue to bring) their outdated push marketing mindsets and tactics online is pretty disappointing. So is the lack of creative vision by the major platforms regarding business models. Most advertising sucks.

  2. Hessie Jones

    March 6, 2013 at 8:10 pm

    Bravo! Great post Benn! I read every word of this and was nodding my head in agreement along the way:) Some GM of an “ailing” platform once said to me that Social Media will die because it will never be able to monetize itself. In many ways he’s right. The purists use these tools as a utility to connect and converse. At the end of the day, revenue overrides utility. I absolutely despite Promoted Tweets and I don’t like what Facebook’s become. But they have to make money somehow and that is to the detriment of the community.

  3. Loren Nason

    March 6, 2013 at 10:39 pm

    Can I get an AMEN for Benn!

    Me bored = yes
    me disallusioned = no, cuz this landscape was the eventual result
    jet lagged = sure, yes im tired of all the bullshit
    waiting for the new shiny = no, cuz all the “new, shiny” has all been rehashed of the same shart

    im tired of connecting online unless i meet first in person. with my side venture i am going out and meeting people in person .. and then maybe i might connect online

  4. Andrea Bona

    March 7, 2013 at 8:44 am

    Benn, you hit the nail on the head in describing what many of us sometimes feel about social media, but cannot always articulate. You can try and use it to your advantage or have it use you to its advantage. I don’t have time to be used, and am not always sure there are enough marketing benefits to use social media to my advantage. It is a vicious cycle, but a channel we cannot ignore.

  5. Maggie McGary

    March 7, 2013 at 11:43 am

    Just yes to all of this. And the disillusionment just builds when you work in this space because you have no choice but to participate if you want to keep your job–but you see what goes on behind the scenes and are the person promising results and influencers and all the rest of it. I despise being sold to and sold…yet I’m also one of the ones selling. Sigh….

  6. MFM

    March 25, 2013 at 1:07 pm

    i’m curious, Will syndicated content become the next sh*t hole? i can see it every day on the front page of the busiest news sites. We’ve all seen it. 7 identical headlines to the same article which isn’t even hosted on the site.

    we click and next thing you know we are off on some news channel hopping adventure and end up at KXXX NEWS 1369.323HD out of Pompadore New Guinea somewhere.

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Opinion Editorials

Before you quit your job, ask yourself these 5 questions

(OPINION / EDITORIAL) Frustrated at work? Here are 5 ideas utilizing design thinking and exploration tactics to assess if you really are ready to quit your job.



Man reclining on beanbag with laptop, thoughtful. Considering tactics before you quit your job.

We have all been there. We are in a job that just doesn’t feel right for us. Maybe we strongly dislike our manager or even our day to day work responsibilities. We find it easy to blame everyone else for everything we dislike. We question life and ask “Is this what life is all about? Shouldn’t I be spending my time doing something I am more passionate about?” But, we probably like the regular paycheck… Thus, we stay there and possibly become more miserable by the day. Some of us may even start to feel physical symptoms of headaches, stomach aches, and possibly depression. We also may go to the internet like this person seeking answers and hoping someone else can tell us what to do:

“I feel conflicted but I want to quit my job. What should I do?

I was thinking of quitting my job because I dislike what I do, and I feel I am underpaid.

However last week my colleague tendered her resignation too. Needless to say, if I leave too, my whole department will fall into a larger mess and that causes some feelings of conflict within me.

Should my colleague quitting affect when I want to leave too? How do I go about quitting now?”

We can definitely empathize with this – it’s really uncomfortable, sometimes sad, and hard to be in a position where we feel we are underpaid and we aren’t happy.

So, how can you navigate a situation like this? How do you figure out if you should just quit your job? How can you be an adult about this?

Here are some exploratory questions, ideas, and some design thinking activities to help you answer this question for yourself.

  • Before you up and quit, assuming you don’t yet have your next opportunity lined up, have you considered asking for a raise – or better yet, figure out how you add value to the organization? Would your supervisor be willing to move you in to a new role or offer additional compensation?
  • If you don’t have a job lined up, do you have the recommended AT LEAST six months of living expenses in your savings account? Some would recommend that you have even more during a global pandemic where unemployment is at an all-time high – it may take longer to find a new position.
  • Do you have a safety net of family or friends that are willing and able to help you with your bills if you don’t have your regular paycheck? Would you be willing to put that burden on them so you can quit your job?
  • Why aren’t you job searching if you are unhappy? Is it because the task seems daunting and the idea of interviewing right now makes you want to puke?
  • What would your ideal job be and what would it take for you to go for it?

Many people claim they don’t like their job but they don’t know what to do next or even worse, don’t know what they WANT to do. To offer a little bit of tough love here: Well, then, that’s your job to figure it out. You can go on Reddit all you want, but no one else can tell you what is right for you.

Here are some ways to explore what may be an exciting career move for you or help you identify some areas that you need to learn more about in order to figure out where work will align with your skills, interests, and passions.

  1. Consider ordering the Design Your Life Workbook that provides writing prompts to help you figure out what it is that you are looking for in a job/career. You may also like the book Designing Your Work Life which is about “How to Thrive and Change and Find Happiness at Work”.
  2. Utilize design thinking to answer some of your questions. Make a diamond shape and in each of the four corners, write out the “Who” you want to be working with, “What” you’d like to be doing, “Where” you’d like to be, and “Why” you want to be there or doing that kind of work.
  3. Conduct informational interviews with people doing work that you think you might be interested in. Usually these conversations give you lots of interesting insights and either a green light to pursue something or validation that maybe that role isn’t right for you either.
  4. Get your resume updated. Sometimes just dusting off your resume, updating it, and making it ready gives you a feeling of relief that if you did really want to pursue a new job, you are almost ready. Consider updating your LinkedIn profile as well.
  5. Explore what you can do differently. A lot of what we can be frustrated about can be related to things out of our control. Consider exploring ways to work better with your team or how to grow to become invaluable. Tune in to Lindsey Pollak’s podcast, The Work Remix, where she gives great ideas on how to navigate working in current times where there are five generations in the workplace. There may be ways you need to adjust your communication style or tune in to emotional intelligence on how to better work with your supervisor or employees. Again, focus on what is within your control.

You may decide that you need to quit your job to be able to focus your energy on finding a better fit for you. But at the same time, be realistic. Most of us have to work to live. Everyone has bills, so you may continue working while you sort out some of the other factors to help you find a more exciting prospect. Either way, wishing you all the best on this journey, and the time and patience to allow you to figure it out.

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Opinion Editorials

New USPS duck-shaped truck design has mixed reactions

(OPINION / EDITORIAL) The USPS is getting a fleet of electronic delivery vehicles. We’re wondering if the actual design got lost in the mail.



New USPS truck in a fictional neighborhood delivering mail.

So the USPS is getting new trucks and they look like ducks and maybe that sucks… or maybe it wucks. Like “works,” if a duck said it. Just give me this one please.


I don’t know how mean I can be here – there has to be something said for objective journalistic integrity – but I have a feeling most people are going to have a rather sarcastic reaction to the new design. I’m not so sure I can blame them – it has a kind of stubby little nose with a shortened hood and a boxy frame and super tall windshield, which gives the wheels a disproportionately large look compared to the rest of the silhouette. It’s sort of like a Nissan Cube but less millennial cool, which A) is discontinued (so maybe not so cool), and B) is not the car that had those giant hiphop hamsters running around, but I’m still going to link to it anyway.

Elon Musk must be breathing a sigh of relief right now.

The contract was awarded to Oshkosh Defense (which I was thrilled to find out is NOT the adorable kid’s clothing company, even though I personally think that would be hilarious if there was a factory making overalls for tiny humans alongside tactical defense trucks) and officially announced on February 23rd, 2021 to the tune of $482 million. Seriously though, someone is going to mix those up for the rest of all time and eternity; I’d never not think about my own baby pictures if some contractor from Oshkosh Defense showed up.

The release mentions that, “The historic investment is part of a soon-to-be-released plan the Postal Service has developed to transform its financial performance and customer service over the next 10 years through significant investments in people, technology and infrastructure as it seeks to become the preferred delivery service provider for the American public.” It’s called the NGDV – Next Generation Delivery Vehicle, which I happen to adore, and will pronounce as Nugduv, and you can’t stop me anyway. The old one was called the Grumman, by the way.

Some credit this as a radical change, and keeping in mind that radical doesn’t necessarily denote positive or negative, it seems like the perfect word to use here. Then there are those who correctly identify “a mixed bag of responses,” sort of like when you get a bag of candy at Halloween that has at least one thing no one likes. Some call it strange, while others defend it as something every new big vehicle should look like (this is where – as one of many – I found it called a “duck” which oh man do I love, quack quack).

We can also hit up the ever fair public opinion of Twitter, because why wouldn’t we?

JavaScript is not available.

This is how I would draw a car. That is not a plus for this design

I really can’t get over that last one. But I mean, whoa. That’s quite the spectrum. There’s less disagreement on pizza toppings I think. But luckily I think we’re safe there – Domino’s makes people drive their personal cars.

Taking a step back and putting snide commentary away for a moment, there’s some areas that should be discussed. First – and what should probably be obvious – there was a laundry list of requirements and restrictions from the USPS, which made Nir Kahn – design director from custom carmaker Plasan – offer up his own tweets that give some insight on dimensions and design:

JavaScript is not available.

I was involved in an early proposal for the USPS truck so I know the requirements well. They pretty much dictated the proportions – this package sketch shows that to meet the ergonomic and size requirements, there wasn’t much freedom 1/2 #USPS

Kahn mentions that “there wasn’t much freedom,” but also that “it could have looked much better,” and this sort of underlines the entire discussion I think – there were goals in place, and possibly some more aesthetically pleasing ways to meet them, but the constraints won out and drove (hehe) the design more than style did.

Certainly, there are other concerns – the ability for USPS drivers to reach a mailbox while seated is paramount. Others have pointed out that this design – with its large windshield and shortened front – should help with safety around small children (all the better if they are wearing Oshkosh B’gosh, because that implies they are tiny and may not be at all concerned with the dangers of streets). The open field-of-vision will aid in making sure drivers can navigate places that might be frequented by any number of pedestrians, so that’s a plus.

Further, if you get struck by one of these, you’ll basically “just” get kneecapped versus taking it square to the torso. The duck article is the one making this call, and I think there’s some merit there (though it makes me question how the USPS fleet is going to do against the SUVs and big trucks out in the wild). It then goes on to point out that this design has more cargo space, fitting into the idea of “rightsizing,” where the form and function of the vehicle meet in a way that is downsized, but still punches above its weight.

“From smaller fire engines to nimbler garbage trucks, making vehicles better scaled to urban tasks can make a huge difference, not only for keeping other cars moving on narrow streets, but also to ensure that humans on those same streets can access the bike lanes, sidewalks, and curb cuts they need to get around.”

I didn’t try too hard to find stats on crashes in mail trucks, but seems like something that should be addressed.

Maybe the biggest point here is that we sort of have to get new trucks – they are outliving their 24 year expectancy and catching on fire. On FIRE. I mean a mail truck might be the worst place for a fire. I’m not even sure I can’t think up a better answer… Ok maybe toilets would be worse.

The new vehicles can be either petrol or electric powered, have 360 cameras, airbags, and automatic braking. Oh, and air conditioning, which the old vehicles did not have. So yes, literally the worst place to have a fire. But due to the taller vehicles, someone can stand in them now! So escape is even easier! Hooray!

A series of delays pushed back the introduction of new vehicles from their 2018 projected date, with poor initial prototypes and the pandemic being major setbacks. Aggressive bidding led to extended deadlines, which had been narrowed down to a small list of candidates that included Workhorse (who unfortunately suffered a large stock plunge following the announcement). It’s been in the works for at least six years.

In the end, I don’t think we can discount all the advantages here – more efficient vehicles that are safer and provide drivers with modern amenities. That’s a LOT of good. I think once the initial goofy shock is over, the design will be accepted. Everyone thought Nintendo’s Wii was a hilarious name (still pretty much is regardless of being in the public book of acceptable nomenclature), and Cybertruck sales are brisk, so I think we can set a lot of this aside. The Edsel these are not.

So hey, new USPS vehicles in 2023, like an exceedingly late birthday present. All I want to see is a bunch of baby ducks following one of them around oh please let that happen. The USPS kind of has an identity crisis in the modern era, so maybe a funny little cute silly boxmobile is just the right way to get some attention.

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Opinion Editorials

Declutter your quarantine workspace (and brain)

(EDITORIAL) Can’t focus? Decluttering your workspace can help you increase productivity, save money, and reduce stress.




It’s safe to say that we’ve all been spending a lot more time in our homes these last few months. This leads us to fixate on the things we didn’t have time for before – like a loose doorknob, or an un-alphabetized bookshelf, or that we’ve put off ‘declutter’ on our to-do list for too long.

The same goes for our workspaces. Many of us have had to designate a spot at home to use for work purposes. For those of you who still need to remain on-site, you’ve likely been too busy to focus on your surroundings.

Cleaning and organizing your workspace every so often is important, regardless of the state of the world, and with so much out of our control right now, this is one of the few things we can control.

Whether you’re working from a home office or an on-site office, take some time for quarantine decluttering. According to The Washington Post, taking time to declutter can increase your productivity, lower stress, and save money (I don’t know about you, but just reading those 3 things makes me feel better already).

Clutter can cause us to feel overwhelmed and make us feel a bit frazzled. Having an office space filled with piles of paper containing irrelevant memos from five years ago or 50 different types of pens, has got to go – recycle that mess and reduce your stress. The same goes with clearing files from your computer; everything will run faster.

Speaking of running faster, decluttering and creating a cleaner workspace will also help you be more efficient and productive. Build this habit by starting small: try tidying up a bit at the end of every workday, setting yourself up for a ready-to-roll morning.

Cleaning also helps you take stock of stuff that you have so that you don’t end up buying more of it. Create a designated spot for your tools and supplies so that they’re more visible – this way, you’ll always know what you have and what needs to be replenished. This will help you stop buying more of the same product that you already have and save you money.

So, if you’ve been looking to improve your focus and clearing a little bit of that ‘quarantine brain’, start by getting your workspace in order. You’ll be amazed at how good it feels to declutter and be “out with the old”; you may even be inspired to do the same for your whole house. Regardless, doing this consistently will create a positive shift in your life, increasing productivity, reducing stress, and saving you money.

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