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The Makeup of a Super Effective Blog Post

ProBlogger shares with us the “9 Signs of an Effective Blog Post.” I know some would subtract or add to this (and I encourage opinions in the comments) but I find this to be dead on! Here are the 9 signs via images:

original image courtesy of christopher.woo

original image courtesy of jsgraphicdesign

original image courtesy of mike baird

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original image courtesy of van ort

original image courtesy of uricacid

original image courtesy of steve garfield

original image courtesy of boy on a bike

original image courtesy of sj photography

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original image courtesy of dennis katina

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Vicki Moore

    July 13, 2008 at 1:40 pm

    Holy cow. That’s an awesome post. The visuals are fantastic. You always set the bar so dang high. Dang it.

  2. Paula Henry

    July 13, 2008 at 2:06 pm

    I’ve always had a hard time with Titles, then forget to “ask for action” I’m thinking if you did my graphics for me – I could probably just do without either πŸ™‚ Cause, your graphics speak volumes!

  3. Bill Lublin

    July 13, 2008 at 2:12 pm

    I’m sorry I can’t comment. You have received your quota of compliments from me for the day – I will however be using this post as aprt of a social media class I’m teaching our managers on Tuesday!

  4. Sonny gill

    July 13, 2008 at 3:07 pm

    I think I’m too stupid/poor to read a post with so many images πŸ˜‰

    Very nice visual recap of Darren’s post!

  5. Mariana Wagner

    July 13, 2008 at 4:03 pm

    1. Why are you using images in a post?
    2. Why is the #5 on the 6th sphere?
    3. Why does Hillary look so smug in #6?
    4. Why is that guy’s shirt too short?
    5. Why are you so frikken awesome?

  6. Ken Brand

    July 13, 2008 at 5:52 pm

    oooooouuuuuuuu-aaaahhhhhh…..can you say Presentation Zen Mistress?

    Sky High Impact, Rich Color, Deep Metaphor, Simple & Elegant.

    Thank you!

  7. dimaks

    July 13, 2008 at 7:07 pm

    great! this a smart approach to blog posting.. visual but full of messages πŸ™‚

  8. Your Mom

    July 13, 2008 at 7:44 pm

    Blogs about blogging are as fun as vomiting because you smell vomit. Blogs about blogging with unrelated and useless stolen photos actually radiate odors of vomit through the intertubes.

  9. Suzie Cheel

    July 13, 2008 at 7:55 pm

    This brilliant,
    I love your originality. this might set a new trend in blog posting.

    Thanks for expanding blogging ideas


  10. Russell Shaw

    July 13, 2008 at 8:12 pm

    Nice. Really really nice, Lani. But I am now worried that maybe # 8 is the future Mrs. Russell Shaw.

  11. Eric Blackwell

    July 13, 2008 at 8:14 pm


    That’s a DUDE, I tell you … a DUDE!!! (grin)…


  12. Chris Lengquist

    July 13, 2008 at 9:02 pm

    The post has a target audience….

  13. Jennifer in Louisville

    July 13, 2008 at 9:18 pm

    @Chris – Agreed. Definitely one of my big things is knowing who your aiming for as your target audience. It sets up just about everything in how you communicate, and what you communicate. If you don’t know who it is – you end up with a general/all purpose type of post, that is unlikely to strike a passionate chord with anyone.

  14. Matthew Rathbun

    July 13, 2008 at 10:32 pm

    Mizzle – You know that you’re the only one counting spheres and Hillary always looks like that! πŸ™‚

    Lani – Ken called you a “Mistress” LOL, does that come with the hip-high black leather boots and a cyber-whip. We knew Benn was a lucky guy, but now we know exactly how lucky!

    Since AG is a place of sharing and teaching, I love coming here to see useful posts with limited words that’s very cool even if #8 is WAY freaking me out and #6 persuades me not to vote! πŸ™‚

  15. Ken Smith

    July 13, 2008 at 10:54 pm

    Lani your ability to convey such a strong message with so few words is impressive.

  16. Lani Anglin-Rosales

    July 13, 2008 at 11:40 pm

    VICKI- I don’t set the bar, I just get limber for limbo πŸ™‚

    PAULA- asking is difficult, especially in a soft sale environment like social media (aka blogging). In blogging, we typically ask for involvement in the comments so the conversation thrives. I try to invite people so everyone knows they are welcome to comment.

    BILL- I hope you *do* utilize this. Although, you can ask my husband- there is no quota for stroking my ego, it’s a full time job.

    SONNY- yes. yes, you must be. Go get rich… that will guarantee that you will acquire intelligence πŸ˜‰

    MARIANA- (1) because. (2) you have too much time, go get an additional job, k? (3) because she had no idea that O would get lucky or that her husband would shoot her in the foot. (4) because long shirts cost extra. (5) luna bars, white cheddar cheez-its and Jesus. (6) why did you question short shirt out of order??

    KEN- wow, thanks! Which of those phrases should be my next tattoo?

    DIMAKS- thank you. If only there was a way to create the visuals faster (oh, I know- I could lower my standards and arbitrarily choose creative commons images… nah)! Do you like this style?

    YOUR MOM- mom, I’m not going to tell you again… put down the pipe, put your teeth back in, and go back to your room!! Jeez.

    SUZIE- let me know if the style works on your own blog! I’ve gotten many emails today with great feedback on this article.

    RUSSELL- now Russ… okay, I’m speechless, buddy.

    ERIC- you said it for me, thank you. Someone go slap Russ.

    CHRIS- absolutely. I think knowing your audience is something that should be done on a macro level before you start individual posts, but you’re right about knowing your audience. This very post would fail on some other blogs while it thrives here.

    JENNIFER- passion is crucial, isn’t it? When local blogs find an audience passionate enough to stay engaged AFTER a transaction, THAT is what I consider the gold mine of success.

    MATTHEW- easy, kitten. Don’t give people advance notice of my wardrobe, I’d hoped to shock people at Inman….

    KEN- thank you, sincerely. I know I’m often silly, but this post is rich in amazing advice that is a surefire recipe for blogging success!

  17. Holly White

    July 14, 2008 at 11:50 am

    You hit the nail on the head with this one! It’s visual. It’s textual. It’s visual. It’s textual, etc., etc., It’s fantastic!

  18. Ian

    October 13, 2008 at 3:55 pm

    Beautifully illustrated.

    It’s nice to be able to learn the basics in such a quick way.

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