My business is slow because the market’s down. Buyers are hiding in the woodwork and sellers don’t want to think about selling right now. My marketing is just not working and I need something new and shiny. It’s the fall and it’s always like this in the fall. But when spring rolls around, and when that stimulus passes, and when those leads start rolling in and when that software brings discipline to my business and when I attend that conference and when I start reading blogs every morning, and as soon as this social media thing kicks in…and…and.
I don’t want to hear it.
Do you want to know the Truth: You don’t want it bad enough. Nothing more, nothing less. Nelson Mandela spent 28 years in a South African prison for his opposition to apartheid and overcame it to become the country’s president and and a Nobel Peace Prize winner. Elie Weisel was put in Auschwitz-Birkenau at age 16 and not only survived but went on to become a best selling author, professor and lecturer. But these are special people, you might say. Regular folks not only survive tragedy, extreme financial problems, disease, poverty but flourish to become what others deemed impossible, EVERY DAY. The human power of will is strong enough to surpass the toughest obstacles life can pose. You mean to tell me, it can’t overcome your slow season, anemic conversion rate or weight loss troubles?
You already know “The Dance”
We all have been through a period of time (albeit, short) when we were on the ball, focused and productive, locked in and intense. We all have gone Nazi on ourselves when we decided to lose weight and stop trying to do so. We all have tucked away Twitter, Facebook, Youtube, Hulu, Drudge Report or HuffPost to focus solely on closing business. I don’t need to tell you the results because you know them. You know exactly what works because you have done it before. So what’s stopping you?
Two trends that I see in social media on a regular basis bother me like a pack of flies in a backyard cookout. The first is the Extreme Honesty Bridge to Nowhere trend. This is when someone is brutally honest about the troubles that they’re facing and go public with them in their blog or social media sites. The idea here is to involve your peers in your struggle and have them hold you accountable for results by proxy. This part of the idea I actually like. What happens next is … nothing. They move on to the next best idea they have only to return with another lame post about the same thing. You can do whatever floats your boat to get your focus in order, but DO something. The second is the “I’m an Idea Collector” trend. This is when someone reads articles from blogs and newspapers religiously every morning collecting great ideas but never acting on a single one of them. That’s the ultimate preparing to prepare surefire recipe to wasting your time. Antidote: Take one idea per week and put it to work. Internalize it and make it part of your repertoir. Way before I became a contributor on AG, I read a post by Lani on how to find Creative Commons licensed images to use in your posts with Flickr. Since that day, that’s what I do every time I blog. I read another post from Ken on the power of sending handwritten notes to clients to generate referrals. Now, that’s part of my M.O. Reading great content is better than not reading it but not doing something with the information will lead you to the exact same place. Nowhere.
I hope I wasn’t unclear. Did you find this a bit harsh? I can understand that. But I hope knowing that this rant was not only directed to you but to me as well, can heal some of those bruised feelings. Now go out there and DO SOMETHING.
Austin tops the list of best places to buy a home
When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?
Looking at the bigger picture
(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).
That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).
They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.
“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”
Average age of houses on the rise, so is it now better or worse to buy new?
With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.
The average home age is higher than ever
(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.
With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.
Prices of new homes on the rise
Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.
Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?
The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.
Why Realtors are vulnerable to these rapid changes
(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.
Note: We’ll let you decide which company plays which role in the image above.
So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.
1. Zillow poaches top talent, Move/NAR sues
It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.
Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.
2. Two major media brands emerge
Women-owned businesses make up 42% of all businesses – heck yeah!
Supreme Court okays trademarking for ‘generic’ name URLs
How to increase website engagement
Study finds 1,000 phrases that accidentally activate smart speakers
Idea: Color-coded face masks as the new social contract to combat COVID-19
HEROES Act could increase unemployment stimulus benefits, add return to work bonus
LinkedIn: New retargeting options expand your marketing efforts
A closer look at the HEROES act, and who stands to benefit the most
The future of quantum computing is “Azure” bright and you can try it
The Apple Watch isn’t just a way to ignore calls, it could save your life
Anti-surveillance mask – creepy, ingenious, or potentially illegal?
Amy’s Ice Cream founder on Austin’s business risks and rewards #WhyAustin
Turns out a lot of people are in between introverted and extroverted
P. Terry’s founder on the booming economy in Austin #WhyAustin
Ladies and gentlemen, the U.S. National Anthem
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