Connect with us

Opinion Editorials

Will real estate agents become extinct over time?

Every year, the concept of real estate agents becoming extinct make national headlines and some believe technology will supplant the practice, but is that true? Agents have survived dozens of revolutions thus far and somehow remain in the field.

Published

on

Agents becoming extinct?

The news cycle is at it again with threats of the real estate agent becoming extinct, often perpetuated by self deprecating agents themselves1. People fear change, whine about making less money, and that consumers are being fed too much information.

Our human story is always changing while continuing to be joined to common threads. For tens of thousand of years, humans have breathed air, eaten food, worked, lived and died. The ways in which this happens changes over time. We used to hunt food and pierce fish. Now we eat fois gras bedside in a fancy hotel and our perfectly round, genetically modified, red apples are what our kids think are normal.

So take the full time licensed agent and brokerage. They began as small neighborhood agencies then large corporate entities. No agency law, no MLS and hand written pocket listing cards to now virtual offices, electronic signatures, paperless transactions and transparent information on the Internet of every sale in many areas. But agents are still around, despite changes.

Tying the past to the present

What are the common threads? Payment structure, knowledge of homes before they enter the MLS, agents helping consumers, managing negotiations, and generally still more knowledge of home buying process than the consumer. A person buys a home maybe twice in their first ten years of home ownership. Then again maybe 10-15 years later. So, maybe three to four times in their lives.

I personally became licensed after my first home buying experience. I didn’t have an agent, I bought an owner financed home from my grandfather, and there was no home inspection, negotiations, cma, or even a title search. My grandfather was one of those who thought he could sell it himself, along with everything else in life. After just showing up at an attorney’s office one afternoon and signing some papers, I owned a home. Several years later, lots of money fixing the half self-installed roof, a five gallon bucket used as a basement sump pump pit and more, I took licensing classes. Lucky for me, my grandfather didn’t do any CMA’s and had he used an agent, perhaps he wouldn’t have been as surprised as he was when the house was “worth” two years later way more than what he felt was the value when he priced it himself.

Why industries change

Industries typically change when the consumer starts demanding more. They haven’t forgotten about their experiences in buying a home and have recently realized the need for change. When the real estate boom of the early 2000’s started, things started changing once again and real estate seemed to be on everyone’s minds.

In 2003, MRIS (our local multiple listing system) only allowed 6 photos. Around 2006, 20 more were added for an additional fee to the agent. In 2010, agents started paying photographers to take better photos. In 2012, maybe 35% of photos are being shot with professional equipment but there are still million dollar homes with agents taking the photos… and they are still bad.

Zillow, Trulia, Zip Realty, Redfin, and independent brokerages began popping up more and more. People were waiting for and talking about this new revolution wherein agents would become extinct for fear of the virtual agent or FSBOs banding together and *gasp* selling their own houses. Flat fee service companies have emerged and threatened to take business from the full service agent. Clients got burned, they didn’t feel like they got attention from limited services, and ultimately some of these systems weren’t in their best interest.

The Silicon Valley mentality

All of these companies started out with one mission, realized that their models needed to change and have done just that. Redfin tried salaried agents, ZipRealty tried rebates and both have realized while it may be a great idea theoretically, to change a way an industry works is just not sustainable. It’s about finding the balance of traditional services, cutting edge technology and client care. The majority of the country is not located or even has the mentality of Silicon Valley, so to oust all agents everywhere in revolt – that just isn’t going to happen overnight.

While all this is going on, most successful agents are still out there selling homes and working with consumers. They have kept up enough with technology to be able to text, know the main sites that consumers are searching, and have a facebook page, but their main priority isn’t the radical change happening around them, it’s their clients.

The consumer now knows about the big sites to search, and after that, they research how to buy homes, make their lists of what they think they want/need, go to some open houses and then call an agent who (hopefully) knows the areas, home styles, prices and all the rest of the intricacies of buying or selling a home. But once this experience is over, most consumers turn off the real estate radar and probably won’t be too concerned about real estate again for another several years and then, they will check to see what the newest search sites are.

But why are we agents still in existence in 2012? Hmmm.

Calm down, agents aren’t going anywhere

Perhaps the original intention was there to change everything, but from where I sit, today there are a lot of amazing people making huge advances to the real estate business but not making anyone extinct. The agent isn’t going anywhere. Calm down. There will always be consumers who can “do it themselves,” and why not let them? If they have the motivation, skills and knowledge, why not? It’s never going to be the norm because the average person doesn’t have the time, can’t keep up with trends or laws or just has no interest in taking on one more thing in their lives.

Laws change, marketing changes, contracts change, photo quality changes, technology changes, and consumer behavior changes. But for most people dealing with a home purchase a mere 4-5 times in an entire life, keeping up with these changes is not feasible. Broken pieces get fixed or enhanced and the real reasons for helping people find a home in which to live continues to remain. There always needs to be a common thread. There will be a future in real estate, and the agent will continue to be there. Perhaps in different roles, but still there.

1Letter to WSJ from agent

Amanda Lopez is a real estate broker and founder of Style House Realty in Baltimore, Md. She has worked in the real estate industry for over 6 years and prior to that studied advertising, branding and web design. Refusing to believe the real estate industry had to be bland and boring in design and appeal to everyone, she set out to bring some style and technology into the mix. Amanda can most likely be found with coffee that got cold, great shoes, her mind in the sky and her evernote app open.

Continue Reading
Advertisement
50 Comments

50 Comments

  1. mikec (@blogboy2)

    March 21, 2012 at 3:28 pm

    Customer care will always be needed. And only a real estate “human being” can really offer that. Thank you, Amanda

  2. Lesley Lambert

    March 21, 2012 at 11:36 pm

    I have been doing this since we had to pick up our MLS book at the Board (for 23 years now) and it was 2 weeks or more out of date. I love the technology that has developed and have never felt that any of it was going to replace me or put my career in jeopardy.

    I am not a door opener or a gate keeper. I am a negotiator, a trusted advisor. I am an expert and a resource. I am a professional who knows more about buying and selling real estate than any individual can know. I am a skilled negotiator who will, assuredly, make a better deal than anyone else could. I am a tiger in my field and I cannot be replaced by any program. I am not worried.

  3. Ted

    March 22, 2012 at 12:40 am

    The short answer is NO. Most of the taunting I see about how technology is going to kill the real estate agent is usually from the same people who jump from one MLM to the next and try to sell real estate at the same time. Always convinced they can make 10K a month in their spare time, looking for the magic lead fountain.

    Houses don’t sell themselves, houses wont sell themselves and Government requires a license because sellers and buyers do bad things to each other when left unsupervised. Will some models change? Sure and for the better, but probably one of the more larger examples of why Brokerage will continue is looking at Keller Williams. KW is out-pacing the big nationals each year of the down market while the big nationals are mimicking the numbers out of NAR. You can change the model – but commission sales is commission sales.

    Even if sellers agreed to an upfront retainer for real estate services the top agents would still command the market, just like the top in any field and the retainers for the top would cost more than the retainers for those not at the top.

    Look at the stock trading industry and financial planning …. Has eTrade put the traditional Stock broker out of business? Has eTrade abolished the need for licensed security dealers? Nope.

  4. Norm Fisher

    March 25, 2012 at 12:34 am

    If this Internet thing ever catches on, we’re done!

    Some of the world’s brightest minds have tried to displace agents and they’ve failed. Real estate agents have been around a long time and they aren’t going anywhere soon.

  5. Mike Muranetz

    March 26, 2012 at 11:34 am

    Greta post Amanda! We REALTORS® have to welcome change. I love technology & gen X & Y people do, too. As a baby boomer, they like it when I can relate to them including social media. Still, many believe they can sell/buy on their own using the internet but little do they know, marketing is only part of the process. Here in Edmonton, less than 10% of homes are sold privately which also includes family members selling to other family members. Those are pretty low results! Saying all that, we REALTORS® will still be needed for a long, long time.

  6. ladygolfer

    March 28, 2012 at 4:22 pm

    The only real estate agents that will become extinct are the agents who don’t know how to sell property “to customers”, or “for customers”. After all, the whole purpose of hiring a real estate agent is to either buy a property or sell a property and in some instances manage a property. I have a lot of friends who are real estate agents. They all know how to show real estate but not all of them know how to sell real estate. I know which ones I would call if I was selling my home or buying a home. It’s the agent with a sales strategy. It’s the agent who doesn’t offer excuses for why a home hasn’t sold, but offers advice to facilitate a sale. Excuses such as “it’s a slow market”, “its tough for anyone to get financing”, or “the other homes in the neighborhood have lowered their price” are merely a way of saying they are not competent enough to sell real estate. I will hire the agent who hasn’t had a sign on a property I have driven past every day on the way to work for the last three years. (how long has that sign been in front of your neighbors house?) I would never call an agent who complains about the customers they are serving for either taking up so much of their time or not being willing to lower their price, nor would I hire an agent who doesn’t know the benefits of every neighborhood they have a listing in. If they can’t name the benefits of living in my neighborhood before I give them the listing then they won’t be marketing the benefits after I give them the listing. Its easy to sell a trendy neighborhood but takes sales skills to sell the average neighborhood with cookie cutter houses which is what most of us live in. I would not use an agent that doesn’t serve both buyers and sellers so they understand both perspectives. The agents I would contact usually have a house sold within 45 days or less regardless of the market conditions, and they know the market so well they can find the right house for a buyer in 45 days or less. They don’t have to continually lower the price to get a property sold because they priced it right to begin with. If a seller doesn’t like the price the agent recommends then the agent I would hire would have the integrity to not put their name on the listing because they know they wouldn’t be able to sell it. These agents know the values and benefits of the properties they are selling and showing, and they point out those values and benefits to potential buyers and their agents. They get out and look at every new listing in the neighborhoods they specialize in regardless of whose sign is in the yard. They do this to understand the competition and to also know the properties that are out there for buyers. They give the right advice to sellers so the home will show best, and aren’t afraid to be critical when a property doesn’t show well. They take good pictures that show the homes best assets. The description of the home is accurate and interesting so it stands out among the many homes competing to be sold in the same price range. (How many times have you seen the phrase “stainless steel appliances” in a description? yawn…) Unfortunately, the sales strategy of a lot of real estate agents for home sellers is to place it on the MLS, put a brochure with pictures and information in a box in the front yard, stick a real estate sign in the ground and a lock box on the door, and then keep dropping the price until someone buys it. They do not attend the showings when an agent brings a potential buyer and they rely solely on the information the MLS regurgitates to market the home to the buyer’s agent. They do not network with buyers agents outside of their own office nor do they have a network of potential real estate investors that may buy the home as an investment. They do not drive by their listings to make sure the yard looks appealing or offer advice for creating more home appeal. They wait for a seller to call to refresh/refill the brochure box. In other word’s they don’t work the listing! An agents’ strategy for working with home buyers is to check the MLS, print out brochures of potential homes, schedule the showings, take the buyer to the home, open the door, and walk around with them offering no knowledge of the home other than what was shoveled into the MLS by the listing agent. These are NOT- repeat NOT-sales strategies! Any home seller or buyer is capable of doing the same thing, which is why so many real estate agents will become extinct. Their extinction will be the result of their own choices in how they approach their job, improve their sales skills, and work their listings. Anyone can sell a home in a booming economy, but it takes a real salesperson to sell a home either to a customer or for a customer in a down economy like we have now. The reason so many homes still remain unsold is because the agents don’t have any sales skills other than lowering the price. Meanwhile, home sellers have figured this out and see no reason to give 6% and 6 months to an agent when they can lower the price of the house themselves to move the house faster and make more money on the sale. Using the strategy of lowering the price until a home sells damages a real estate agent’s credibility and business. Relying only on lowering the price to sell a house means smaller commissions. It also the hinders an agent’s ability to acquire future listings from home sellers in the same neighborhood. Home sellers never hire the agent who sells for the “least amount”-they hire the agents who sell in the “least amount of TIME” for the highest price. Lowering the price also hinders the buyers ability to get financing because the comp sets for the market area have been lowered by agents who continually lowered prices on homes sold previously. The next person in the neighborhood who wants to sell a home must now start with a lower price. The agents are cannibalizing themselves out of existence. If an agent is only selling PRICE then they are not a “real” real estate agent.The customers you are working with-whether buyers or sellers-have changed in the last twenty years. Unfortunately, a lot of real estate agents sales capabilities and skills have not changed in that same time period. If a real estate agent isn’t offering services that customers can’t do for themselves then they are redundant. Anyone who isn’t willing to admit this is trying to believe their own propaganda. The way homes sold twenty years ago doesn’t work in today’s world. Twenty years ago our parents had very few technical skills. Only 2% did their own research or had access to the tools to find homes or sell homes on their own. Not every home had a computer and a printer with which to develop brochures. Many did not have access to the internet with it’s MLS research and marketing capabilities, and even fewer had cell phones so that an interested buyer could contact them direct any time day or night to ask questions, schedule a showing, co-op with an agent, etc. Most home buyers and sellers have access to all of this now. Today, 77% of all buyers research homes on the internet before contacting either the home seller direct or the listing agent. Those exponentially rising percentages will make most real estate agents extinct-especially those without any selling skills. There’s no excuse for a real estate agent to not have sales skills today because anyone can take a sales course or do research for better selling on the internet. The home sellers and home buyers have done just that. This is not rocket science.

  7. Ray Pepper

    March 31, 2012 at 6:43 pm

    Seattle is a bit ABOVE AND BEYOND the rest of the country in technology and consumer saavy. I assure you the real estate Agent, as we know it, is coming to an end because the consumer is demanding it. Our numbers along with so many other differnet type technology driven Real Estate offices are taking market share while rebating the consumer for their assistance in their purchase or sale.

    Good Luck to all you Dinosaurs because the Buffet is coming to an end and don’t be caught at the end of the line or there will be no food left!

  8. Gord McCormick

    April 9, 2012 at 8:20 am

    great article! reminds of the of the mid-late ’90’s predictions from the experts that traditional retail stores were going the way of the dinosaur with the advent of the internet….it doesn’t appear that has happened…

  9. be_shh

    May 22, 2012 at 4:02 am

    https://www.myteamruby.com is a top Raleigh real estate agent. If you want to know more about realtors there’s a helpful blog on her site.

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion Editorials

Apprenticeships: How focused training can jumpstart your career

(EDITORIAL) Apprenticeships have been a buzzword recently, but if you haven’t looked into it, we asked the experts to tell us all about them.

Published

on

apprenticeships

When President Trump announced he’d be opening up more federal dollars for apprenticeship programs to improve the economy, business owners’ ears perked up. That interest is now trickling down to employees, especially people considering a new career or a pivot.

I had a meaningful conversation last year with the folks behind Digital Creative Institute (an apprenticeship program that seeks to bridge the gap between higher education and job experience in the digital marketing field) not only to learn about their plans to impact the central Texas market, but how apprenticeships could alter the workforce in years to come. Will the model supplant internships? What of coding schools or hell, even higher education? If you ask Europeans, they’ll probably say yes, while Americans are new to this old term.

To dig into how apprenticeships could speed up a career move, we reached back out to the folks at DCI and asked them to spell it out. Alexis Bonilla from their leadership team penned the following:

Maybe you graduated with a B.A. in theater, started a blog, and found a great love for marketing. It could’ve been that you had a passion for video, but instead of finding yourself creating films, you found yourself telling a brand’s story. Or, by some stretch of the imagination, you went from scientist, to teacher, to social media strategist. All of these are real stories that belong to real people. The two things they have in common:

  1. They all started somewhere completely different from where they would end up.
  2. They all used apprenticeships to transform their careers.

The key is to find that one thing you love to do and run after it full force – because the truth is – you’re probably going to spend over 90,000 hours of your life working at it. Only about 30 percent of adults are actually engaged or excited about their work. You can either spend that huge portion of your life doing something out of “because you have to” or learn how you can invest in a career that will keep you on your toes – constantly learning and actively growing.

Digital platforms are always changing, and lifelong learning is becoming absolutely necessary. If you think about it, most Chief Marketing Officers among companies today didn’t start out by being formally trained in automation software, paid search, Google Analytics, or other digital tools. That’s because much of it didn’t exist when they started their careers. They most likely engaged in a very intentional learning process or self-styled apprenticeship. Their willingness to learn turned them into the best in their field, and the same can happen for you.

We’ve identified a few myths that might be holding you back from standing out among your peers and how you can come out on top!

Myth: You can only find a position in the field you majored in.
Truth: Your major doesn’t determine your career path.

Only 27 percent of college grads actually have a job related to what they studied in college. The fact of the matter is this – a lot of people don’t want to continue their learning once they have their Bachelor’s degree. Typically, if they do, they pursue graduate school, whose students often face challenges that are similar to what undergraduate students experience upon graduation.

This whole idea of “once and done” is over, to the extent that leaders in our government are recognizing it and working on implementing new, innovative ways of learning in the United States.

A few ways you might work on reinventing yourself as you establish or change your career:

  • Start freelancing – We know that working for free doesn’t sound great on paper, but the portfolio you’ll come out with is all the ROI you’ll need. When you have a variety of experience, whether it be a branding project you pick up, a video you edit, or a logo you make for a friend, employers recognize that as experience. Just be sure to pick up projects that are relevant to the direction you’re looking to take your career.
  • Perfect your resume.
  • Turn your work into an awesome portfolio – It’s one thing to do the work and another thing to organize it in a way that is visually appealing to an employer. Around 53 percent of employers say that your resume is not enough. You’re going to need that extra differentiator, so invest in crafting the perfect portfolio to have a place for all of that hard work. We recommend Pathbrite for an easy digital portfolio experience.
  • Connect with a learning community – Whether it be early post-grad or a drastic career change, apprenticeships are a perfect way to engage with a community that pushes you and challenges you. And what if we told you apprenticeships can take the place of graduate school?

So you’ve probably been asking yourself: “What is apprenticeship?”

The historical or traditional definition for an apprentice is a person legally bound to a master craftsman in order to learn a trade.

Think professions such as carpenter, electrician or welder. But those were the old days – apprenticeship is now applied to all professions and modern skills.

Apprenticeship has evolved into more of a partnership: where one person learns a trade or skill by working with someone more experienced. Think of an internship, where you’re at a company to accelerate your learning while you’re still in school, but more advanced, long-term, and with deeper levels of commitment. Instead of being at a school, you’re at a full-time paid position, applying your learning hands-on with the support of a learning coach, mentors, and instructors.

Myth: Between my Bachelor’s degree and staying up to date with online articles, I’m already set to advance my career.
Truth: Coaching and mentoring are two of the best investments you can make for your career after professors are out of the picture.

I’m willing to bet that a lot of you have had a coach of some type in your lifetime. Whether it be a sports coach, a choir instructor, an invested teacher, or even a driven parent, you’ve had someone in your circle of trust that pushed you toward your goals. Well, a career coach isn’t much different.

It’s easy to come up with reasons as to why you don’t need one. “I’m too old for a coach”, “it costs time and money that I don’t have”, “I’ve been through college and got all the help I needed”. You can make all of the excuses you can think of, but it’s pretty hard to argue with the results.

What does the development process look like with a career coach?

You define tangible goals, your coach guides you through practical ways to achieve those goals, and after a defined period of time you evaluate your progress. The retention rate is extremely high. Generally, people are extremely happy with what they gain from having a career coach. Fully 96 percent of people who were coached say they would repeat the process and 86 percent said they at least made their investment back.

What’s holding you back from identifying a coach or mentor and reaching out for support?

Myth: Post-college education isn’t necessary to be successful in my career.
Truth: Rigorous self education, graduate school, and innovative learning like digital apprenticeships are essential.

Continued learning and specialized training are valuable to your career. They are so valuable, in fact, that multiple governments are either investing, or beginning to invest, in new, innovative models.

For example, if you’ve been to the UK, you’ll know that apprenticeships are a big deal. A huge percentage of workers develop their skills through an apprentice-like experience. Since 2004, the U.K. has been actively creating more apprenticeships through supporting employers. The huge success of apprenticeship programs led to the creation of a National Apprenticeship Levy that requires almost all employers to offer apprenticeships.

AAA Apprenticeships has successfully scaled their digital apprenticeships to serve 6,000 apprentices in 22 locations across the country – now it’s time to apply that to the U.S.

Why don’t we have a similar model in the U.S.? It’s harder for businesses to start apprenticeships on their own when it isn’t their core competency – but apprenticeship programs are popping up to fill that gap.

The Obama Administration earmarked $100 million to create more examples of modern apprenticeships. The intention is to fuel more success stories through individual programs around the country; creating positive momentum for a larger movement and scaled strategy.

President Trump recently announced a $200 million plan, nearly doubling what was invested last term, to create more apprenticeships.

This is just the beginning of a major movement to make marketplace aligned learning more accessible. But don’t wait for some new national program to support your learning path, start owning your learning today by outlining a strategy to continuously develop yourself into a highly sought after digital expert.

So don’t wait. This is for anyone that finds themselves in a place to pursue a new job or launch their career. Ask yourself, “What’s next?” Take that step – it’s worth it.

If it’s something you’re interested in, the first digital marketing specific apprenticeship in the U.S. has launched – and right here in Austin, TX. Digital Creative Institute’s next Austin cohort launches in January 2018.

Continue Reading

Opinion Editorials

Is working less the key to productivity?

(EDITORIAL) It’s that time of year where we obsess about our habits and productivity, but maybe we’re overthinking the whole thing…

Published

on

productivity minimalism entrepreneurs freelancer-desk-work

The “work smarter, not harder” mantra has for a long time been, in consensus, about a simple truth: the massive amount of work that we have is kicking your productivity in a few ways, for example:

  • Our never ending work load is further exacerbated from technology that removes the boundary of work and home.
  • The addiction of multi-tasking makes us feel good, but for the most part leads to massive inefficiencies because our brains aren’t designed to do that – they just switch rapidly (and clumsily) between different activities. A little primer is here.
  • We have competing roles and priorities – spouses, caretakers, gig economy participants, careers, business owners, realtors, clients, professionals, friends, dog owners, cat servants – that engage us and that give us more and more to do.

And the never ending work spiral leads to a number of troubles – inferior work, emotional breakdowns, inappropriate Netflix procrastination, sleep deprivation, burnout, relationship troubles, and more. Basically – it sucks for your health.

Having too much to do, sadly, for many of us is a fact of life. There are a few ways to help get around it by working less (aka streamline your efforts):

  • Have a to-do list – they are awesome. Put it in a planner, use outlook or Google Calendar, etc.
  • Use a science driven list like an Eisenhower Matrix! What’s that you say? Glad you asked: an Eisenhower matrix pulls from the wisdom of Dwight Eisenhower and encourages you consider what is Urgent (as in what requires urgency, immediate attention), and what is Important (tasks that contribute to our long term). It’s a simple 2*2 Grid. Basically it helps move away from the idea that we conflate urgent with important, and we are basically always in a highly reactive and “shocked mode.” I like this tool because it’s a great way to prioritize – lean more about it from our buddies at Trello.
  • Engage delegation and love it. Can you pass it on to someone else? Can you use it as an educational or teaching tool? Does it have to be your mess?
  • Eliminate things that don’t bring value – in one of my favorite books “The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life,” Mark Manson puts it brilliantly: What problems do you want to have? What things can we get rid of? We do things out of obligation or a feeling of “I must” that doesn’t correspond to reality.
  • Embrace automation. Whether it’s auto-bill pay or automatic deletion or automatic lists, if you can automate it and it gets the quality you want – engage it. If you use social media a lot – can you schedule your posts? Can you automatically reblog content? Or go crazy, get a Roomba.
  • Practice self-care, dude. Eat better. Go workout. Walk in the middle of the day. Get on your workplace wellness plan. Sleep. Repeat healthy behaviors.

In general, the assertion that we do too much is very true.

Most of that comes from the overwhelming sense of “now” that we experience. Take a breath and explore what you can do to either eliminate, delegate, or prioritize effectively so you can spend more time doing what’s important, and maybe eventually, we can marathon TV shows guilt free more often.

Continue Reading

Opinion Editorials

If Reddit goes IPO, will it have to shed its soul?

(EDITORIAL) Reddit is known as a firebrand, a bastion of free speech, but if they go public, will they be able to remain as they are now?

Published

on

reddit

Reddit, the eighth-most popular website on the Internet, is reportedly considering an IPO. As a site valued at over 1.8 billion dollars, this is great news for the company itself – but how much of Reddit will remain if the IPO goes through?

Reddit’s history is steeped in controversy, from minor incidents such as invasion of privacy and a few creepily quirky community members to allegations of child pornography and egregious hate speech. While Reddit’s policy has allowed it to tighten posting restrictions regarding the latter two, the fact remains that Reddit – for all its usefulness – is viewed by many as a ticking time bomb.

An IPO would certainly lend back to Reddit a degree of credibility not seen since its inception, but the problem is that Reddit itself (the haven of free speech and original content that made it so popular in the first place) might not survive the offering. Given the platform’s controversial past, many believe it likely that stakeholders would move to tighten further the restrictions on the platform, ultimately ending a significant era in Reddit’s history.

Admittedly, Reddit has come a long way since its early days of supporting user-created content regardless of persuasion: this past year saw entire subreddits shut down for violating the terms of use regarding hate speech, and the platform certainly has cracked down on illegal and abusive content. Unfortunately, the history might be too much to shake off going forward, which is why we think that Reddit’s branding won’t be a part of the final IPO.

The platform’s developers’ dedication to free speech and truth-seeking is what makes Reddit so fantastic, and that’s not liable to change – it’s the most marketable aspect of the site, after all – but perhaps the rationale behind going public lies in a sense of duty rather than routine. 2017 has seen some of the most reprehensible instances of false reporting and deliberate misguidance in recent history; maybe Reddit’s team feels that they can provide a stable news platform at the cost of some personality.

At any rate, the IPO itself isn’t set in stone, and is unlikely to take place for quite some time. As the situation develops, it will be interesting to see if Reddit embraces its past, or sheds it altogether.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories