Visualizing your data
Organizations are dealing with increasingly massive data sets from a plethora of sources. As this happens, it becomes more and more difficult for business users to make sense of the bewildering array of information, let alone act on insight gained from it. In recent years, Business Intelligence (BI) vendors have been seeking to help organizations solve this problem with new advanced data visualization capabilities.
In and of itself, raw data is boring and it’s difficult to make sense of in its natural form. However, when you add visualization to it, you get something that everybody can easily digest. Not only you can make sense of it faster, but you can also observe interesting patterns that wouldn’t be apparent from looking only at stats.
Telling a compelling story
With data, some of us strive to tell better stories; others instead employ data to create context in which to engage potential consumers. Particularly for marketing campaigns, data has always been an integral part. It serves as insight to the creative strategy and helps inspire the big advertising idea. Data drives the effectiveness of creative engagement with consumers through personalization, contextual relevance and interaction. Most of all, data helps us tell more compelling stories. Regardless of use case, data visualization is a necessary component of making sense of raw stats for any business.
DataLion’s role
Munich-based data science and visualization company, DataLion offers a new solution for data visualization. Co-founded by Benedikt Köhler and Andrea Eckes, the software gives businesses the ability to discover, visualize, and monetize insights from marketing, research, media and BI data like never before.
Upload your own data
DataLion’s website lets you create beautiful dashboards with innovative visualizations such as networks, heatmaps, diagrams and maps. You can either upload your own data or you can connect data via SQL, Big Data databases, or through one of their real-time APIs. DataLion’s dashboards are also tablet and mobile responsive so you can view your data and custom reports from anywhere. Additionally, the company has embedded expert tips and know-how into the dashboard with features such as a recommendation engine for interesting charts.
While the software does cost money, DataLion offers a free demo on their website.
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