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6 simple self-care tips to keep any busy entrepreneur sane

(ENTREPRENEUR) We don’t all have time for yoga and long baths, but self-care can keep us sane and able to keep doing what we love for work – here’s how.

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entrepreneur self-care

It’s no secret that Americans are stressed. A recent study shows 3 out of 4 Americans experienced a symptom of extreme stress in the past month. Throw entrepreneurship into the mix, and you’re primed for a breakdown, or burnout at the very least. The good news? It doesn’t have to be this way.

This is why self-care is important.

The term “self-care” is nowadays often associated with skincare routines and Netflix, but in reality, it’s much more than that: It’s valuing yourself and your health enough to graciously set boundaries and say no. That way, you bring the best version of yourself to your job and relationships day after day.

I’ve started several companies, sold two, and recently started a new gig as VP of Growth & Ops for Steadfast Media (hi, guys!) while running Honey & Vinegar, so it’s safe to say I’ve been one tired woman. There were times I was tired, frustrated, and honestly burnt out. At one point, I took a sabbatical for several months at the urging of several mentors, family members, and my career coach. Burnout is real, but I’ve learned ways to cultivate self-care in my professional life that allows me to have a somewhat balanced life.

(Side note: I understand there are situations out of one’s control that can contribute to burnout, including ailing family members, parenting, disabilities, etc. This article is not focused necessarily on these, rather preventing your professional life becoming your entire life. That way, you can focus on the truly important things.)

Here’s what I’ve learned about self-care thus far (mostly the hard way):

1. Set strict boundaries & turn off notifications.

The best advice I ever received was a one-off realization from my brother: gate it, don’t date it.

Meaning that if you have emails, Slack, or Trello on your phone, don’t make it available to where you check it at all times of day and night. Force a gate between you and the app. Put the app in another folder to where you don’t check it 24/7. Don’t let the notifications own you, or straight up disable them.

If you’re the boss, you get to set the standards. Check Slack and emails during certain times, and be as specific as possible when setting those times. If there’s a true emergency, have employees then call or text. Set those boundaries and stick to them. Encourage your employees to stick to them with one another, too.

2. Have friends and a life outside of your industry.

I can’t emphasize this enough, and this is also why I’ve only lived in cities that emphasize one industry. (DC and LA people, I don’t know how you do it! Props to you.)

This allows you to create a life beyond just your professional life.

When it seems like the sky is falling — i.e. you don’t get that round of funding, or that one client flips out, it’s important to have people around you who are a) grounded b) can give you perspective. Compatriots in your respective industry are helpful for support and sounding boards, but it’s easy to b

When an acquisition deal for a past company fell through, I felt like my world was over. I was devastated. My darling friends, one in healthcare and another in real estate, took me to Chuy’s happy hour and gave me perspective. Relationships like these are game-changers.

3. Schedule time for yourself.

Set time aside for yourself, but get real: What does this mean practically in your day to day, week to week life? For me, I purposefully make sure to keep one night a week, ideally two, to rest at home with my husband.

Also, plan that damn vacation! It doesn’t have to be a lavish European vacation, but set aside time where you are intentionally not checking your phone or emails.

When I took my first actual vacation (and not working remotely) in years, It was life-changing. Be intentional to take more than two days to think, journal, set aside goals not just professionally, but what you want you life to look like that following quarter. You, your company, and the people will be a lot better for it, I promise.

4. Cultivate healthy habits that are enjoyable.

Don’t let the hustle culture get to you. Hard work is important, but so is exercise, eating healthy, and maintaining mental health. In other words, some legit self-care.

Some good thoughts from VC Harry Stebbings.

Set routines of things you love to do that also maintain your well-being. I love going to the gym and putting my phone on Do Not Disturb for 30 minutes, but that’s not for everyone. Take your dog on a walk, put on a playlist to cook a good meal, go to that yoga class. Or just go on a walk with a friend. You do you, boo.

This could be you.

 

5. Train other people to do your job.

You may think you’re the only person that can do a number of things at your job. If you want your company to ever scale, you need, I repeat, need to take those tedious tasks off your list, and even some larger projects off your hands.

I know it’s so hard to relinquish control, but *gasp* there might be people that can do parts of your job better than you. So let them!

Does this mean you need to hire a virtual assistant, a COO, find another co-founder, or just hire that dang accountant? Do it.

Your business is only going to succeed if you’re performing as the best version of yourself, not a stressed-out shell of yourself. If you need to micromanage everything, your business won’t succeed or be sustainable long-term. Don’t let your stress about doing everything stunt your company or personal growth. If you needed a sign, this is it.

6. Practice self-awareness.

There is nothing more valuable than the gift of self-awareness.

Listen to your body and what it’s telling you. Does it need water? Does it need sleep? Start a habit of journaling and seeing what areas where you’re running on empty. More than that — do what your body tells you. Drink that water, my friend!

The takeaway:

All in all, life is more than work and who we are is more important than what we do. Take time for self-care, and you’ll have a healthier mind and body.

Elise Graham Kennedy is a staff writer at The American Genius and Austin-based digital strategist. She's a seasoned entrepreneur, started and sold two companies, and was on a TV show for her app. You can usually find her watching The Office on her couch with her dog and husband.

Business Entrepreneur

Talking entrepreneurship and sextech with Liz Klinger [INTERVIEW]

(BUSINESS ENTREPRENEUR) A conversation about entrepreneurship and sextech with female entrepreneur Liz Klinger, CEO of Lioness, the FitBit for your sex bits.

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Lioness app, the first of its kind in the sextech entrepreneurship world.

“We had this observation that a lot of people had questions about sex, but there weren’t many resources for them”, said Liz Klinger, Co-Founder and CEO of Lioness, the smart vibrator and app brand that helps you visualize, track and analyze your orgasms. “We wanted to have a way for people to explore and learn more about themselves, because there is not a ‘one size fits all’ answer to questions about pleasure.”

Klinger has always had an interest in sex. After a brief stint in investment banking, she began selling sex toys at various “parties” where, she describes, someone would always come up to her after the presentation and ask her in-depth questions that she had no idea how to answer. At least I’m not the only one obsessed with this stuff, she remembers thinking.

The idea for Lioness came from AI – sex toys can be hard to use, complicated, or just plain intimidating. So, what if there was a toy that adjusted you and what your body wanted?

After a bit of prototyping and collecting feedback, it was clear to Klinger what her users wanted: Data. People wanted to see what their bodies did and use that data to better understand themselves.

The Lioness vibrator and accompanying app does just that. By using biofeedback and precision sensors to visualize your orgasm via the app, users can easily track their experiences. When you try something new, you can see how your body reacts to it.

But Lioness isn’t just a vibrator.

Last year, the company launched a research platform where users can choose to participate in medical or scientific studies, as well as ask those questions we all have about sex. Additionally, the Lioness site provides many “Sex Guides” for users; the thorough, no-nonsense sex-ed we wish we had growing up. This is Klinger’s dream come to life.

More recently, Lioness is launching “(S)explore” – a premium version of their existing Sex Guides to tackle the less popular, more personal questions users have. This feature is set to launch on Black Friday.

By 2021, Lioness hopes to release a remote-control distance feature for the vibrator (gasp!). There will also be a 2.0 update for the app, in which users will be able to access new visual experiences, such as a heatmap that adds pigmentation to your most pleasurably moments (here for it 100%).

When asked about how COVID-19 has impacted her business, Klinger was happy to tell me that Lioness and other ecommerce companies in the field are going strong, largely unaffected by the nation’s stunted market. If there was ever a time to experiment with pleasure, it’s during lock down, right?

Unfortunately, many other brick and mortar sex shops, like the ones Klinger got her start doing sales for, are suffering during this time – much of the adult market didn’t qualify for PPP loans.

I know I’m not alone when I say that I love seeing women like Klinger fighting the good fight by paving the largely untouched way in SexTech. Lioness is radical in the sense that it takes something so internal and pleasure-based (and, unfortunately, overlooked) as the female orgasm and externalizes it. By using data and tech, Lioness, in a way, validates an experience that is so foreign to so many of us.

There’s a reason there are a million and one fertility trackers, but Lioness is the first of its kind.

When I asked for her words of wisdom as CEO in SexTech, Klinger told me:

“If you’re a woman, or someone who isn’t the typical start up person, it’s important to focus on your customers first, above all. You’ll get all this different advice and feedback from investors and people in the industry but at the end of the day you have to focus on your customers and what need are you fulfilling for them. If you focus on that, no matter how difficult the business side of it will be, that is how you will stay afloat.”

It seems like 2021 will be a big, exciting year for Lioness. I’d also like to add that the potential uses of the Lioness technology outside of recreational pleasure are endless – I just can’t wait to see what they come up with next.

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Business Entrepreneur

If you’re an employer, don’t hire without knowing about these hidden traits

(BUSINESS ENTREPRENEUR) A candidate can look great on paper, but if you’re an employer, research shows you should look for these personality traits alongside their qualifications.

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Employer look at a hiring candidate, seated across from each other while one takes notes.

We all know that one person who’s a genius on paper, but a total wash when it comes to completing basic tasks. As an employer, sometimes someone high achieving can be tougher than simply spotting a high GPA on their resume.

In new research from the journal Personality and Individual Differences, Thomas Gatzka of the University of Applied Sciences Northwestern Switzerland (FHNW) tackles the question of what personality traits are associated with achievement. What Gatzka and his team came up with are two traits – openness and conscientiousness – with two additional sub-components.

The sub-dimensions of openness are:

  • Senso-aesthetic openness: The preference for sensory and perceptual exploration and immersion in art, creativity, and imagination. This is pretty self-explanatory – if they are artistically-inclined, or take interest in the arts in any way, they are statistically more likely to be high-achieving.
  • Intellectual openness: The preference for intellectual stimulation, scholastic pursuits, and cognitive stimulation. Think: that person who is always reading, watching, discussing, and asking you to share your opinion so they can absorb as much as possible. This person is chronically curious.

For conscientiousness, the sub-dimensions are:

  • Orderliness: The preference for routines, deliberation, and detail-orientation. They keep a tidy calendar and map out their days for the utmost optimization. People with this trait will remember specifics and can be relied upon in team settings.
  • Industriousness: The tendency to stay focused and to pursue goals in a determined way. As the word implies, those who are industrious are constantly making moves. They have a high threshold for work, and they stay focused until their goals are complete. You want this person working for you, especially in a startup setting.

It’s interesting to note that the latter two components—intellectual openness and industriousness—were typically associated with slightly higher levels of achievement than senso-aesthetic openness and orderliness.

What does that mean? Well, if you’re an employer truly looking to build a robust team of super-achievers, skip over the artsy interviewee with the color-coded organizer. They’re only high-ish achieving.

This is not only useful information for hiring managers, but also for those of us who want to become higher achievers — who want to be hired. You might not be naturally curious or goal-oriented, but that’s okay. You can 100% take actions to promote those traits in your day to day to show a future employer.

Read more. Set little, attainable goals for your day. Become intentionally over-organized. Professional development is one thing, but fortifying your personality traits to promote achievement can help you in the long run.

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Business Entrepreneur

Is gifting an entrepreneur a website like gifting motivation, or anxiety?

(BUSINESS ENTREPRENEUR) Is a website really the only thing stopping someone from starting their own business? Are there entrepreneurs who simply need a push to start their own thriving empire? Let’s find out.

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Website design open on dual monitors for an entrepreneur.

Being an entrepreneur is arguably the highest form of self motivation someone could have – the drive to build out your own business, deliver a product or service that you know is in demand, and ultimately secure profits. It’s something that is discussed over and over and over.

It’s the holiday season, and Exchange Marketplace is making the rather surprising argument that you could gift someone a business. Their pitch states that they provide some ebooks, Shopfy credit, and some other starter materials, and promises that you could pay as little as $50 to jumpstart a brand new career.

Looking around at their site, it’s essentially a list of companies that their respective owners are willing to sell. They provide some data (someone who is more familiar with this stuff could parse it better than I can) such as revenue, profits, average number of hours worked, and so on. I’m going to assume the legal side of things are all in place, and other considerations are handled.

But my question here is – who is this truly for? And what message are you sending when you surprise someone with a website and start telling them it’s time to get to work, better learn fast before your entrepreneur business fails?

The logistics alone are mind boggling – where is the base of operations, knowledge of an industry, obtaining inventory, knowing which suppliers are involved, will language barriers be a problem, contacts, the quality of the product or service, etc. I’m not a business person by any means, so maybe I’m overstating the difficulty here, but it just seems like you’re opening the door to a literal galaxy of unknowns on the part of the entrepreneur that would require immediate understanding and action.

Look, gift certificates are sort of a bad gift – you restrict where money can be used, and it’s usually not enough to cover a full purchase, and that requires you (the receiver) to cover the remaining cost. Giving someone a car (despite all the slick commercials with celebrities) is even worse; setting aside the tiny chance someone pays off the vehicle entirely, you’re still leaving someone with increased insurance rates, future maintenance, and other costs. Even a new pet – while adorable – might arguably be the worst possible gift, as someone shovels responsibility for life itself onto an unsuspecting person.

(Before I continue, please feel free to buy me a car and fill it with puppies wearing Amazon gift card suits.)

I’m being a little unfair in the above scenarios, because there is definitely an audience for each. The problem is that each option requires some amount of work and thought by the receiver, and putting the onus on them to fully realize the gift can be daunting.

So maybe the better way to describe this is that these situations are a bit niche in their efficacy – that there’s a smaller number of people who are actively able to accept a gift that requires additional work.

Gifting a business, then, could be seen as something negative – “I think you need to work harder.” And that carries a rather heavy payload of consequences, thoughts, and considerations. Maybe you aren’t outright calling someone out as lazy, but that implication is easily arrived at if someone is blindsided. At the least, you are saying I need you to do something.

Surely, there are people who represent the targeted audience, and it would suggest that they already have business training/education, considerable free time, access to investment, and enough drive and motivation to eagerly begin an entirely new chapter in life as an entrepreneur. But that has to be a small group of people, and even fewer so when you consider those who would be successful at it, and would actually want to undertake such a massive task.

Beyond all of this, I have to question a number of things, and they are all centered around how trustworthy all of this might be. My only interaction with anything remotely close to this subject is watching episodes of Shark Tank, and I know that the panel there would meticulously go over a LOT of things before even offering to buy a percentage of a business. Purchasing the entire thing seems volatile and full of risk; who wants to negotiate all of that?

Maybe it is simply that I am not the type of person who would deal with that amount of uncertainty willingly. I am very much a look-before-I-leap type person, and the thought of being handed a potential money making an entrepreneur enterprise when I have no insight into it beforehand is completely terrifying.

I’d need to prove to the gift giver that their faith in me was valid, to say nothing of whatever audience already exists. But I’d have literally no idea where to start on all of this; the numbers on businesses failing is scary enough.

In a way, I applaud the idea of businesses being fluid enough to become commodities themselves. I just question how easily this sort of marketplace could mask true costs, exaggerate profits, and seemingly hide all sorts of disturbing, unpleasant details. And then taking all of that and gifting it to someone? What a wild ride.

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