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Equity Directory pairs startups with talent willing to work for equity

Equity Directory has launched in beta to help startups find talent willing to work for equity, formalizing an age-old process.

equity directory

equity directory

Do you need help, or want to help a startup?

Have you considered equity-based work? It’s a fairly simple process on the surface. While it’s true that there are several benefits to owning a share of a company—such as networking potential and increased asset value—you do stand to lose quite a bit if the startup goes under. If you’re going to work for equity, you’ll need a qualified intermediary.

Equity Directory is that intermediary. Based in Los Angeles, Equity Directory is an invite-only consulting service that promises to match you—the professional—with a startup appropriate to your skillset. You do consulting work for said company, and in turn, you become a shareholder.

Pairing skills with startups

Similarly to or other freelancing sites, Equity Directory takes your skills, experience, and preferred work into account when matching your profile with startups. You then receive an email on a weekly basis with potential jobs, clients, and general opportunities. This system allows you to choose from a pre-organized list without having to account for any kind of business-related riff raft.

Working in exchange for equity is a concept that is rapidly becoming favorable for entrepreneurs. It’s an option for those looking at the big picture; short-term benefits are negligible, but the long game has potential to produce large-scale profit—and, with only well-vetted startups and entrepreneurs alike being able to access Equity Directory, the general risks associated with this kind of work are significantly reduced.

This could help employees and employers

This service could definitely revolutionize the equity-based market. Reduced risk factor, guaranteed matchmaking, and straight-to-your-inbox delivery takes the unpleasant element of surprise away, and having an intermediary such as Equity Directory will certainly streamline the overall process.

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Enrolling in early access grants you the ability to help shape the future of Equity Directory in the form of feedback, so if you would like to play an active role in the birth of this innovative service, mosey over and sign up for the beta.


Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.



  1. Brandon

    September 1, 2015 at 9:24 am

    Great article, Jack. Equity Directory is an fantastic service.

    I signed up about a month ago. Since then I have received a dozen connections with startups that need my help. I’ve been searching for an easy way to get involved with startups and to gain some equity in the companies. Equity Directory has done an amazing job matching the talent with the startups. The process has evolved and improved dramatically over the last month.

    If you are looking to get involved in a startup or need talent to help you grow one, you need to try out Equity Directory. It’s been amazing.

  2. Joey Flores

    September 9, 2015 at 1:34 pm

    Damn, I wish this had been around when we started Earbits. We managed to find a designer and a finance specialist who traded us services for equity but it was very difficult to find people open to it, to figure out the terms, and to prove to them we were a company worth working with. We wasted much needed money on accounting, tax preparation, legal services and other things that we would have much rather parted with equity for.

    Awesome concept, guys. As a founder who recently exited his company by the narrowest of margins, I can tell you that saving money by trading equity could be the difference between your company having the runway to see it through, or joining others in the dust bin. Save that money, founders. Congrats, ED. Great idea.


  3. Stuart

    September 9, 2015 at 2:55 pm

    This is such a good idea, I’m glad someone finally built it out.

    I’ve worked with various sites in the past to hire help, elance and odesk, and more recently growth geeks. It makes so much sense to trade equity for work, because it makes the new person for my team as invested in our success as I am, as it gives them real skin in the game.

    After a few weeks in the beta, I recommend Equity Directory to others, because it’s simple, smart, and effective.

  4. Eric

    November 27, 2015 at 6:14 pm

    Just started using Equity Directory and offers are already coming in. It’s great that typically low cash/revenue startups can find pros that want to work for equity instead of a salary. And, like Stuart said, gives the ‘skin in the game’ incentive as well. Really great stuff!

  5. Chris

    November 29, 2015 at 10:49 am

    Equity Directory is awesome! I got connected with a fellow growth hacker, I reached out to him and now we work together. It was frictionless, simple and very effective. Most people that I meet who want to work with us, tend to be bottom line (salary) focused, and that’s fine, but when I work with someone I want them to be invested (literally) in the project. ED connects me with people who are looking to join a team for the future and build something bigger. Love it!

  6. Mark Robinson

    November 30, 2015 at 12:47 pm

    Equity Directory has been a great resource for me. Since I am based in the Midwest, I have encountered limited opportunities to work with tech startups. Equity Directory has helped break down the geographic barrier for me and I have had the chance to be introduced to and work with startups from across the US.

  7. Rocky D.

    December 1, 2015 at 4:34 pm

    I’ve been on Equity Directory and it’s incredible the amount of startups I’m introduced to! As a Sales/BizDev guy, there’s a lot of need for my skill set out there and ED gives me the opportunities I’m looking for to find great startups. Love it!

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