Your company’s elevator pitch
Whether looking for a business partner, investor, or simply introducing your business to a potential client, having a tailored elevator pitch can put you ahead of those who can’t quite describe what they do or what they have to offer, which is fairly common.
The demonstration above is a good starting point for getting your elevator pitch down, and we suggest practicing at networking events or even doing your elevator pitch in the form of an introduction for your website or blog’s about page.
Be as specific as you possibly can, for example, in your pitch, “I’m a Realtor” doesn’t help anyone to understand your services or refer to you, but “I help people buy and sell downtown condos and I especially love working with people buying vacation homes,” is much more memorable. “I make clothes” is nowhere near as precise, memorable and actionable as “I use all natural fabrics to create evening wear.”
An elevator pitch is not a tagline, so be concise but not generic. Like the video says, avoid buzzwords. Below is a video from MSNBC that has a real business owner pitching her product to investors and pay close attention to what they ask of her at the end in order to give her a second investor meeting (and remember, a pitch is presented differently to investors than clients, but a refined pitch should be memorized for both):