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NurseLineMD launched by one clever parent

NurseLineMD launched after founder Sherri Sanderson went through the nurse voicemail loop one too many times, and seeing a real need, she has helped streamline the nurse – patient relationship across the nation.

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NurseLineMD: building a much needed tool

Sherri Sanderson created an online service to streamline communication process between patients and their doctors and nurses. After experiencing multiple high risk pregnancies and being frustrated with the amount of time it took for her to get responses to her questions, Sanderson decided there had to be a better way and launched NurseLineMD, a company that can help moms everywhere get quick answers to their health questions. Patients can submit their requests anytime, from any device, and medical staff can respond quickly so that urgent questions are not left unanswered.

So what did it take to get a company like this off of the ground? Sanderson tells us all in the following interview:

What led to the formation of your company?

My pregnancies were high risk. During my second pregnancy, I had frequent ultrasounds checkups in the doctor’s office, and there were several times I had to call in to speak to a nurse about various pregnancy problems. Each of these phone calls required me to tell and spell my name, give my date of birth, describe the problem I was having, and leave a phone number for the nurse to call me back. This process resulted in back and forth phone tag between the nurse and I, sometimes not connecting within the same day. I became very frustrated by this process, and during one visit, asked my doctor if he had a secure online system where I could log in and put my message in, and be notified immediately when the nurse replies.

My doctor was intrigued, and said he would love to have a secure patient communication system. The system would provide great benefits for his office. The full-time nurse he employed that spent most of her day listening to voicemail, writing down messages, and returning phone calls could instead utilize the secure communication solution. This would streamline processes, improve office efficiencies, and allow her to spend more time with patients who are in the office. In turn, this system would alleviate the rush of morning phone calls, because patients can submit their requests anytime, from any device, such as evenings or weekends, from their smartphones, tablets, laptops, or desktop computers.

This fosters the medical relationships between patients and providers because patients feel more connected to their doctors through instant notifications. NurseLineMD was born from this idea. Our DoctorDirect solution is a robust, yet easy to use solution, ONC-ATCB certified in privacy & security for Meaningful Use.

What were the challenges to getting to market?

We see constant repositioning by competitors in this industry being driven by both economics as well as legislation. The diversity in the current economy has required us to rethink how Information Technology solutions are delivered. Everyone is faced with new changes from managing human capital, regulations and the skill sets required to effectively navigate and execute within a very dynamic environment. Just like everyone else, we face the same challenges, but as a small company, we have more agility and can adapt to changes – both economically and technologically.

We have also followed legislation and regulatory guidance as well as how mobility has impacted the way people access information. We could have jumped immediately into the market and continued to develop our concept at the customer’s expense, but we wanted to get it right the first time and provide a solution that would create value in an industry struggling to find real meaning of “meaningful use”.

We have also noticed a pattern of small practices being consumed by large healthcare operators in order to survive, whether that means access to billing codes they were going to lose, integration of new technology or even sustainable volume or diversity in the practice. When this happens, there has been a noticeable “corporate” presence and the patient to doctor interaction can at times suffer as a result.

Tell us about your team. What is your leadership style?

Our background is Government and corporate IT service delivery ranging from Cyber Security, to application development and Enterprise solutions. We have in-depth experience in many IT related environments which give us a better position to deliver quality solutions for this type of environment. When we engage a potential customer, we must understand their business and then understand their needs. If it looks like we are not the right fit for them, we will let them know that we are not the solution they are looking for and suggest another product. If we are a right fit, we will focus on delivery and execution that continues support the customer even as their business priorities change.

We are always willing to build relationships before business. We know that we are young in the Healthcare industry, but are very knowledgeable about managing projects and application development initiatives in the federal arena. We balance mobility with accessibility and security. Data integrity and data assurance is baked into everything we do.

What surprises have you encountered so far?

Originally, we had identified our market as General Practitioners, ObGyn’s and Pediatricians. Ironically we saw a significant amount of interest from practices that we had not originally considered as an “early adopter” like Dermatologists, Cosmetic Surgeons, Orthopedics, even Pharmacists. This was very exciting for us and that’s when we realized we had something unique. We also saw a huge increase in patients calling us asking if their doctors were part of the DoctorDirect program. There seems to be a subtle movement among Americans to “own” their healthcare and demand more access to data…specifically their own. The real question is who really owns your healthcare data? We believe it should be the patient and in exchange, they will exchange more meaningful data with their doctors.

What encouragement do you have for other entrepreneurs?

Don’t build a lifestyle company, create something that has purpose and can really change the world. We have seen many companies created in this industry with the main focus of being bought out by a large player in the EHR/EMR market, but what we hear from the community is the lack of customer involvement and solving the most basic business needs. You must want to grow organically with your customers and form strategic relationships where you can continuously evolve your products to align with the challenges your customers face.

As a responsible business owner, you must be passionate in order to succeed. As you grow, never forget what it took to get that first sale and never let your customer base become just another sale. Build relationships that enable you to understand how your customer can be successful and help them achieve their goals.

Don’t grow so fast that you forget why you are better than your competitor and continue to reflect on the core beliefs of the company. As you grow, your company will develop a culture, that culture with reflect how you do business, how you do business is how you will be measured against your competition.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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Business Entrepreneur

Many entrepreneurs facing mental health issues don’t get help [part two]

(ENTREPRENEUR) It isn’t a financial issue or a refusal to admit a problem – here’s why many entrepreneurs struggle with mental health and never seek help.

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Nearly 44 million adults experience an episode of mental illness in any given year according to the National Alliance on Mental Illness (NAMI). Of these, the experience of 10 million adults in the United States with mental illness was so serious that it substantially interfered with a major life activity.

A significantly higher percentage of entrepreneurs studied showed signs of mental illness than did the general population according to research conducted at the University of California in 2015.

Only 41% of adults who needed them received mental health services in the past year. What prevents us from getting the assistance that we so desperately need?

…To Read Part 1 of This Series…

Although a common problem among us, mental illness in America, in all its forms, is still marked by stigma and shame. This spurious perception of a shameless disorder has been partly responsible for individuals not getting the help they need.

“It’s much more difficult to think about an anxiety disorder or obsessive-compulsive disorder helping a person excel in business,” said Claudia Kalb, author of Andy Warhol was a Hoarder: Inside the Minds of History’s Great Personalities, speaking to the Harvard Business Journal.

“Stigma stems from not understanding what mental health conditions are all about, and not realizing that we all have at least some of these characteristics, “ said Kalb. “Part of the reason to learn more about these conditions is not to label people, but to better understand where people are coming from — and how, in a business setting, some of these attributes can be positive.”

While it’s very tempting to stay afraid of the stigma of a diagnosis, understand that you’re not alone, and that we all share similar problems from time to time.

With the passage of the Affordable Care Act, Americans hoped access to personal healthcare insurance would be both easier to obtain and less costly. The U.S. Small Business Administration reported in 2014 that over 75% of businesses are known as “non-employer” firms. These firms create a single job — typically the business owner — and have no one else on the payroll.

Because of the changes in insurance laws, many of these individuals were faced with having to leave health care options that they many have had under prior insurers and face higher rates on the new healthcare exchanges for insurance plans that were less comprehensive.

Premiums for some insured have risen nearly 10% in the past two years, and depending upon the state in which they live and income targets, many individuals are bracing for steep increases in insurance prices this year, with estimates ranging from 16% to 65%increases.

As the publisher of the Washington Post, Newsweek, and owner of multiple television and radio stations, Phil Graham was a man with money and power. Yet, despite his wealth and privilege, he was not immune to mental illness. His journey with severe mental illness began in 1957 and continued for years thereafter.

Katherine Graham never forgot her husband’s tears, even decades later. “He was in real tears and desperation,” she told The Baltimore Sun, “he was…powerless, immobilized.”

In an era in which the stigma was profound and the treatment options severely limited, there was little help that could be found, and Phil’s rapid descent into illness included hospitalization and invasive electroshock therapy, all to no avail. Throughout it all, Katherine carried out the doctor’s orders, trying to talk Phil out of manic depressive episodes, speaking for hours on end to try to bolster his spirits.

We know that we ask our loved ones to carry large burdens for us an entrepreneurs, and try to ease their load. Yet, by not looking for help in an attempt to not be a bother to them, we don’t help them.

A study by Rogers, Stafford, and Garland at Baylor University found that for family members of those with mental illness, there were high levels of both subjective and objective burdens reported, with many family members struggling to process through their own feelings about the mental illness and their loved one.

We do not ease the path for our loved ones by refusing to seek and get the help we need, but instead damn them with a heavier burden, despite our well-meaning intentions.

In her powerful work, The Dangers of Willful Blindness, Margaret Heffernan, discusses the all-too-familiar concept of people not wanting to allow themselves to think about things that end in conflict or that rock the boat, personally or professionally.

“We can’t notice and know everything: the cognitive limits of our brain simply won’t let us. That means we have to filter or edit what we take in. So what we choose to let through and to leave out is crucial,” writes Heffernan. “We mostly admit the information that makes us feel great about ourselves, while conveniently filtering whatever unsettles our fragile egos and most vital beliefs.”

For many of us, it’s not that we don’t want to admit that we need help, but rather that we simply cannot allow ourselves to see it — even in the best of times! If you’re struggling to see life clearly through the lens of a mental illness, it is even more difficult.

Being open with one’s self about things that are real and things that are not, and acknowledging that things might not be okay, is the first step to finding assistance.

You don’t have to find help all alone. Reaching out to someone for help can often be uncomfortable, especially about a topic that is as personal as your own health, but doing so is the critical step towards recovery. Find a trustworthy partner for your recovery who you trust to help you find someone who can provide the level of assistance you need.

While your healthcare provider is the best first stop to discuss things that are going on with you physically or emotionally, it’s important to have a support network who can be there for you in between doctor visits.

There are other, more immediate resources for those who need them:

The National Suicide Prevention Lifeline is available 24/7 either by calling 1-800-273-8255 or by going to their website and engaging in an online chat.

For those who prefer texting options with qualified crisis counselors, the Crisis Text Line is available 24/7 by texting “Go” to 741741. Both options are confidential and are immediate supports for you and your family.

Once you’ve begun treatment or counseling, stay educated and informed about the challenges that you face. You share control of your pathway to recovery with your doctor or counselor; find out all that you can from reputable sources about the specific challenge you face, and stay involved in making informed treatment decisions about your care.

You’re the most important thing in the world to your family, not your business, not your perceived notions of success — you. If you take away nothing else from this article, know that. You are not alone, and professional help is available.

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Business Entrepreneur

Entrepreneurs face higher rates of mental illness [part one]

(ENTREPRENEUR) For many entrepreneurs, carrying out the work that they feel that they were meant to do comes with the cost of unchecked mental illness.

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From the outside looking in, the entrepreneur’s calling is charming and magical. Being one’s own boss, making the decisions, and doing what one loves makes many people who work for someone other than themselves a tad jealous. For all your neighbor’s reveries about how the entrepreneurial life is a series of unbridled successes, you well know the price you pay, including those that no one else ever sees or hears about. For many entrepreneurs, carrying out the work that they feel that they were meant to do comes with the cost of psychological turmoil or mental illness, a cost often left unchecked.

As an entrepreneur, you balance the responsibility for the health and welfare of your company with the need to preserve your own health. There are pressures to maintain a public façade for the perceived benefit of your brand that may well be at odds with what’s going on in the inside.

Being artificially strong and denying yourself the help that you need isn’t only harmful physically, but fiscally as well. Businesses in America lose $193.2 billion in lost earnings annually due to the effects of serious mental illness on employee production and associated costs.

A significantly higher percentage of entrepreneurs studied showed signs of mental illness than the general population, according to research conducted at the University of California in 2015. The authors contended that there may be a link between mental illness and creativity.

The expanded creativity of many entrepreneurs is a fantastic attribute, but also one of a host of characteristics that affect their mental well-being. One of the authors of the study, Michael A. Freeman, identified the link and called for further research. “People who are on the energetic, motivated, and creative side are both more likely to be entrepreneurial and more likely to have strong emotional states,” stated Freeman, speaking to Google.

Amy Morin, psychotherapist and author of 13 Things Mentally Strong People Don’t Do, identified four common mental health issues that many entrepreneurs face based on the nature of their work: depression, anxiety, self-worth issues, and addiction.

Working long hours, alone for many of them, can drive entrepreneurs to be less mindful of their health. That isolation can lead some towards increased risks for depression, as well as the mindset that “time is money.”

We’re written before about the dangers of such a mindset, and maintaining it costs the entrepreneur much-needed leisure and decompression time.

The pressure you feel can be healthy, a motivator to continue your efforts and network with others who can help you succeed. However, it can also be linked to extreme anxiety, which can manifest itself in multiple ways, including being so afraid to make a business decision that it leads to mental paralysis.

This incapacitating anxiousness can also lead to burnout. “It’s much more difficult to think about an anxiety disorder or obsessive-compulsive disorder helping a person excel in business,” said Claudia Kalb, author of Andy Warhol was a Hoarder: Inside the Minds of History’s Great Personalities, speaking to the Harvard Business Journal.

She notes, “Howard Hughes… was a successful entrepreneur, but in the latter part of his life, as his OCD characteristics became worse, he became totally isolated. He couldn’t interact with people in business or in society.”

Anxiety’s effects can be compounded by how you judge your own self-worth.

For many, your job is your identity, and your bank account a quick barometer of your importance.

In an era in which it’s no longer uncommon to have startups fail to launch or succeed for awhile before not pivoting in a market shift, failure to make your business thrive shouldn’t have the stigma that it once did.

Some of us are feedback junkies, seeking engagement with and feedback from our internal and external customers. For others, it’s the excitement of the design and launch that gets us motivated. Whatever your particular cue might be, for the serial entrepreneur, the rush that you get is palpable and you wouldn’t trade it for anything. Maybe you should, though.

There’s a fine line between persistence and obsession, and a finer line still between obsession and addiction. Morin cites a 2014 study, published in The Journal of Business Venturing, that found that the actions of serial entrepreneurs shared similar characteristics with behavioral addictions.

These characteristics included having obsessive thoughts, negative emotional outcomes, and withdrawal-engagement cycles, in which the entrepreneur withdraws and yet feels pressured by the need to reengage with his business or partners, which he does, only leading to increased frustration and resentment. The inability for the entrepreneur to understand when their behavior was potentially damaging to themselves was also noted, with a “pursue at all costs” mentality being common, despite the harm done.

The need for mental health supports knows no class boundaries, no race or gender, or age limitations. Nor does it differentiate between those with the entrepreneurial spirit and those without.

Having an issue with your mental health or maintaining your emotional equilibrium doesn’t make you weak. The work that you’ve chosen sometimes comes with hidden pitfalls that can cause a human cost; as your most important asset, be proactive in maintaining it.

You’re the most important thing in the world to your family – not your business, not your perceived notions of success — you.

If this is a fight that you currently face, or fight on the behalf of someone close to you who suffers from a mental illness, know that you are not alone.

If you take away nothing else from this article, know that. You are not alone, and professional help is available.

You don’t have to find help all alone. Reaching out to someone for help can often be uncomfortable, especially about a topic that is as personal as your own health, but doing so is the critical step towards recovery. Find a trustworthy partner for your recovery who you trust to help you find someone who can provide the level of assistance you need.

While your healthcare provider is the best first stop to discuss things that are going on with you physically or emotionally, it’s important to have a support network who can be there for you in between doctor visits.

There are other, more immediate resources for those who need them:

The National Suicide Prevention Lifeline is available 24/7 either by calling 1-800-273-8255 or by going to their website at http://suicidepreventionlifeline.org/ and engaging in an online chat.

For those who prefer texting options with qualified crisis counselors, the Crisis Text Line is available 24/7 by texting “Go” to 741741.

Both options are confidential and are immediate supports for you and your family.

Once you’ve begun treatment or counseling, stay educated and informed about the challenges that you face. You share control of your pathway to recovery with your doctor or counselor; find out all that you can from reputable sources about the specific challenge you face, and stay involved in making informed treatment decisions about your care.

You’re the most important thing in the world to your family, not your business, not your perceived notions of success — you. If you take away nothing else from this article, know that. You are not alone, and professional help is available.

…To Be Continued in Part 2…

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Business Entrepreneur

Scammers are out to prey on MLM victims, small businesses

(ENTREPRENEUR) MLM pyramid schemes are already predatory enough, but for victims trying to get out of the cycle, scammers are waiting on the sidelines.

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Predatory, scam, rip-off, shady, trap… all of these may be words that rightfully come to mind when I mention pyramid schemes, multi-level marketing campaigns, or “MLM.”

It probably conjures images of annoying messages from the one gullible high school friend you haven’t quite had the heart to unfriend on Facebook. Perhaps you know someone who got put through the wringer themselves. The one thing victims of these predatory marketing schemes have in common is being in the hole of a lot of money. Usually money the victims can’t afford, since these scams prey on the economically vulnerable. Truly, there are few things more universally detestable than MLM pyramid schemes… but I found one.

Did you know there is an entire secondary scammer market to recycle victims of MLMs?

A new spin on the idea of ambulance chasers, there is an entire demographic of scammers out there that trawl social media such as Facebook and Reddit to find recently victimized people looking for a way out of the pyramid-shaped hole they’ve found themselves in, offer services to these victims to “assist” them in recovering lost investments or liquidating their almost valueless inventory, and then ghosting the victims – taking them for their non-existent money a second time. They often pose as legal representation or consumer relief of one flavor or another.

Here is an example posted on the subreddit r/antiMLM:

That website doesn’t exist. That is not a real law firm. The premise is a scam looking to make a sucker twice out of the same victim. One commenter using the user name ‘lemontest’ shared the following account:

After my relative got scammed by a company that promised to help her set up a drop-shipping business, another business magically appeared that promised to get her money back. She gave them money and never heard from them again. I’m sure there’s a lot of money to be made selling contact lists of people who fall for get rich quick schemes.

How incredibly filthy toxic is that? Be vigilant out there, the scammers are creative.

If you (asking for a friend of course) or anyone else you know has fallen victim to any online scam, I recommend this light-hearted, and a little bit cheeky, recovery guide found on the Federal Trade Commission website and authored by Jon M. Taylor, MBA, Ph.D. of the Consumer Awareness Institute.

Any stories to share about MLMs or other comments? I’d love to hear from you.

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