Click the image to expand completely or just go to my Facebook!
The cool thing about social media Facebook is you get a whole lot more than a free service. In marketing, we’re taught mailers, and then drip mailers from then on based on interest levels. You’re told that touching your client 2-3 times over certain periods can lead to a more promised opportunity to close someone on you or your product. I absolutely believe this to be true. But I bet you’re asking how Facebook could possibly achieve this?
I’ll illustrate:
- Set-up your Free Facebook account
- Add your friends to build your online credibility
- Re-tailor your emails, websites, mass mailers to reflect your Facebook address (apply some style to this)
- Invite them to get to know you by Facebook
Once you are a friend – Facebook provides the rest…
What could I possibly mean? You invite them to participate using Facebook’s many many applications:
- Superlatives
- Movie common interests
- Maps of where you’ve been
- etc… These are your drip campaigns
- Remember, once you have a connection, Facebook allows that friend to communicate with you via email
Now, using social media in this fashion is not a violation of social etiquette, it is actually the correct way to use Facebook without violating someone’s personal space.
In the process of using these great features Facebook provides, you are getting to know your clientele, and your colleagues on a more personal level. You no longer appear as card in the mail, you’re a cool sociable person, you’re hip, and you’re actually a pretty nice person with things in common with the consumers you’ve invited.
That I know of, there is no other social networking scenario that actually allows you to drip to your friends in a way that is not threatening. What a great way to get to know people in your very own market.
