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Clearly Canadian, clearly a rip-off?

(FINANCE) Nearly two years ago fans were promised the return of the beloved Clearly Canadian beverages, two years later, consumers still don’t have their products.

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Failure to launch

Two years ago, the nostalgia-inducing beverage company, Clearly Canadian, launched a crowdfunding campaign to fund a re-launch of their company, as well as, their beverages.

bar
Even though the company was successful in their campaign, no-doubt a testimonial to the popularity of the company, many people who backed the campaign are angry.

People are peeved

The Consumerist recently broke this story, detailing even though it has been more than a year since the company finally started shipping out pre-orders to those who backed it (remember, the campaign was TWO years ago), some customers say their orders still aren’t complete.

Say what?

A Clearly Canadian spokeswoman, Jennifer Black, told Consumerist that 9,000 cases had been produced and shipped and that the remaining 16,000 cases would be produced and shipped starting in August through September.

The company has stated several reasons for the delay ranging from “lack of funds” to a “closed manufacturing facility.”

Neither one of which are very helpful for the campaign backers who are out the money and without their products. Unfortunately, this is not the first time a crowdfunding campaign has gone sour. We discussed two instances of bad crowdfunding behavior: one involving marketing cheap watches as high-end timepieces, and the other, stall tactics (similar to Clearly Canadian).

Remember the Peachy Printer “scam?”

One Kickstarter campaign promised backers a 3D printer for under $100 and backers couldn’t get enough of it – but there was a big problem, which we covered here (hint: it didn’t go as planned either).

The beginning of a much larger problem

Every online marketplace from Etsy to Ebay, sees its share of marketing scams, apparently, crowdfunding is no exception.

However, as more of these types of scams and stall tactics begin to emerge, more and more people are going to shy away from using these types of platforms.

Two years of waiting is more than patient, especially when the product was supposed to be rolled out to the consumer by a specific deadline (October 2015).

Clearly they could handle this better

I call shenanigans. When they began their campaign, they set a goal of $50,000; not only did they meet this goal, but they far and away exceeded it – raising $153,033. They stated that these funds would be used to “bring back Clearly Canadian.” While they have stated time and time again that the closing of one plant has delayed production, they should have had a back-up plan in place just in case something unforeseen happened, or refunded their backers’ money.

Either way, I don’t believe that making their backers wait for two+ years is acceptable.

It certainly won’t engender the Clearly Canadian brand to those who were obviously so passionate about it and wanted to bring it back.

Especially given their “philosophy” that is posted on their crowdfunding page:

“We do not believe in “customers” in any traditional sense. Whether correct or not – we believe in friends and family and see our relationship with those who interact with Clearly Canadian (meaning you) as long-term based on shared beliefs about what makes for a healthy life based on good thoughts, good words and good deeds… No one here – not for a minute – takes anything for granted…”

It seems as though they may want to take another look at their own philosophy and do “good words and deeds” by their customers before they sink with no hopes of return. What do you think? Did you back Clearly Canadian?

#NotSoClear

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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1 Comment

1 Comment

  1. Vanessa

    April 13, 2017 at 11:20 am

    It took 3 years for me to get my 12 pack of Clearly Canadian Mountain Blackberry. Worth every penny and worth the wait!

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Business Finance

Facebook is raising funds to launch a cryptocurrency #ThanksIHateIt

(BUSINESS FINANCE) Love or hate Facebook, their choices often lead the path and dictate what is normal for business, so what does their potential cyrptocurrency mean for you?

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The promises of blockchain have circulated throughout the Internet for several years and Facebook is now getting into the game. It’s not exactly a bleeding edge move, but could eventually be a move that impacts the business world.

Since blockchain is a secure system of handling two-party transactions, what does it mean for businesses if Facebook utilizes this tech for their own cryptocurrency? The company is currently seeking to raise $1 billion for this cryptocurrency endeavor.

Facebook has been researching and experimenting with digital currency tech for some time according to CB Insights. Should this interest continue, how long before we see the rise of FaceCoin? Additionally, what would this mean for the rest of us?

Since Facebook is one of the most used identity layers for nearly 2.5 billion users, its “single sign-in” system creates a universal access point for users to login to other sites.

Here are just several of the possible implementations if the company adopts blockchain cryptocurrency:

  • Micropayments for content creators and services
  • Banking apps (a branchless challenger bank)
  • Identity technology (decentralized apps could use a Facebook login)
  • FaceCoin incentives for e-commerce
  • And unfortunately, illegal activities

Mass implementation of what we’re guessing will be called FaceCoin will bring all users and anyone who interacts with a Facebook-related platform into this system.

The benefits are seamless transactions and cross-platform movement for businesses. However, this could rattle the digital payment industry across the globe as users have their Facebook identities tied to their FaceCoin wallets. L

ikewise, stablecoins will become easier to use with Facebook’s hat in the cryptocurrency ring. Mainstream popularity, anyone?

If FaceCoin is the future, e-commerce will get sucked in.

Businesses should be keeping a close eye on this development—US dollar-pegged cryptocurrencies are already growing rapidly, regardless. These projects bring new services and products to the global market.

If Facebook ends up in the crypto game, it’s likely many others will follow suit.

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Business Finance

Calculator for what your freelance rate should be

(FINANCE) When every second on the clock counts and saving is imperative, where can you go to figure out your optimal freelance rate?

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The issue of what your freelance rate should be is daunting for most, but is especially stressful for those who aren’t particularly mathematically gifted. When every second on the clock counts and saving is imperative, where can you go to figure out your optimal rate? A new calculator has an answer.

What Is My Day Rate is a salary calculator which determines the hourly (and daily) amount you’d have to charge in order to meet your optimal salary.

The calculator itself is intuitive enough: upon landing on the What Is My Day Rate webpage, you simply enter your preferred annual income and wait for the results to load. You’ll see both a daily and an hourly sum appear shortly thereafter.

The process of figuring out how much to charge is simple, but that doesn’t mean the process is simple.

What Is My Day Rate draws from similar geographical, workplace, and demographic data to give you a number which reflects post-holiday, post-fee, post-non-billable work results.

By clicking the “See how we calculated this” link at the bottom of the page, you can see a specific breakdown of how What Is My Day Rate determined your rate.

You’ll notice that they take into account weekends, holidays, sick leave, bonuses, benefits, and more.

If division is a strong suit for you, you may also notice that What Is My Day Rate operates on a 40-hour workweek model, meaning your rate might even be optimistic for your standards.

One problem with the calculator is that it doesn’t account for taxes of any kind; while it factors in a rather generous benefits percentage and adds in things like mandatory vacation time and unpaid sick leave, there’s still a noticeable gap between the calculator’s projected expenses and what you would probably have to pay.

On the plus side, tax brackets change, so you’ll be able to plug the day rate results into a separate tax calculator without worrying about accuracy issues.

What Is My Day Rate is a valuable tool for any freelancer looking to establish their daily freelance rate without necessitating a spreadsheet and several hours of botched accounting—or a more expensive alternative. If you’re worried about undercharging, head over to their site to lock in your rate ASAP.

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Business Finance

How to spot and avoid crowdfunding scams

(TECH NEWS) Crowdfunding has become ripe for scams, don’t be a sucker — here’s how to spot ’em.

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When it comes to your personal life, you don’t want to be on the receiving end of a crowdfunding campaign because if you’re turning to GoFundMe or YouCaring, it means your house has burned down, you have cancer or your dog has died.

We regularly see these campaigns pop up in our social feeds and for the most part, we believe them because they’re our friends, they’re in need and we trust them so, of course, we pitch in.

However, some people use crowdfunding to fleece you. By now, you’ve probably heard of the couple from New Jersey who teamed up with a homeless man to raise over $400,000. The campaign was a scam, the cash was split and now these crooks are facing some serious consequences in court. Ugh.

We shouldn’t need to write this article, but some people suck and they’re out there duping us. Here’s how to spot them.

This should be obvious, but do not give money to people you do not know or do not at least tangentially know. It never hurts to scroll through the donor list to see if you recognize any of your friends or acquaintances there. If you do and have questions, reach out to them before you reach deep into your wallet.

What about victims of natural disasters? Offer your money to emergency funds run by non-profit organizations. Anyone can create a crowdfunding campaign, but in times of crisis many platforms create verified campaigns.

If the objective of the campaign is unclear, do not donate. We’ve all come across campaigns that are strangely worded or lack enough specifics to piece together a plausible story. If it feels like a Nigerian Prince is the campaign administrator, close the tab.

If a campaign’s photo looks fishy, do a reverse image search on Google to help validate that fishy feeling. If the search yields a lot of results for the photo, scammers have stolen it and are using it to tug at your heartstrings.

Most campaigns run for a very short amount of time, typically a couple of weeks and rarely more than a month. While there is generally a final social push to get to an unmet goal, there are rarely open-ended campaigns. Again, if the goal is unclear or out-of-reach, move on.

We’ve all seen campaigns that are truly gut-wrenching – deaths of loved ones, fights with cancer, entire villages wiped out. As with the case of the three jerks from New Jersey, if it feels too good to be true, it probably is. While some sites may be able to reimburse your donation, others won’t and nothing feels worse than falling for a scam AND losing your money.

And so, dear friends, this is why we at The American Genius almost never, ever write about crowdfunded projects. We care about you and we want you to use your money to help your real friends, fund YOUR next project or pay off your student loans.

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