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Clearly Canadian, clearly a rip-off?

(FINANCE) Nearly two years ago fans were promised the return of the beloved Clearly Canadian beverages, two years later, consumers still don’t have their products.

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Failure to launch

Two years ago, the nostalgia-inducing beverage company, Clearly Canadian, launched a crowdfunding campaign to fund a re-launch of their company, as well as, their beverages.

bar
Even though the company was successful in their campaign, no-doubt a testimonial to the popularity of the company, many people who backed the campaign are angry.

People are peeved

The Consumerist recently broke this story, detailing even though it has been more than a year since the company finally started shipping out pre-orders to those who backed it (remember, the campaign was TWO years ago), some customers say their orders still aren’t complete.

Say what?

A Clearly Canadian spokeswoman, Jennifer Black, told Consumerist that 9,000 cases had been produced and shipped and that the remaining 16,000 cases would be produced and shipped starting in August through September.

The company has stated several reasons for the delay ranging from “lack of funds” to a “closed manufacturing facility.”

Neither one of which are very helpful for the campaign backers who are out the money and without their products. Unfortunately, this is not the first time a crowdfunding campaign has gone sour. We discussed two instances of bad crowdfunding behavior: one involving marketing cheap watches as high-end timepieces, and the other, stall tactics (similar to Clearly Canadian).

Remember the Peachy Printer “scam?”

One Kickstarter campaign promised backers a 3D printer for under $100 and backers couldn’t get enough of it – but there was a big problem, which we covered here (hint: it didn’t go as planned either).

The beginning of a much larger problem

Every online marketplace from Etsy to Ebay, sees its share of marketing scams, apparently, crowdfunding is no exception.

However, as more of these types of scams and stall tactics begin to emerge, more and more people are going to shy away from using these types of platforms.

Two years of waiting is more than patient, especially when the product was supposed to be rolled out to the consumer by a specific deadline (October 2015).

Clearly they could handle this better

I call shenanigans. When they began their campaign, they set a goal of $50,000; not only did they meet this goal, but they far and away exceeded it – raising $153,033. They stated that these funds would be used to “bring back Clearly Canadian.” While they have stated time and time again that the closing of one plant has delayed production, they should have had a back-up plan in place just in case something unforeseen happened, or refunded their backers’ money.

Either way, I don’t believe that making their backers wait for two+ years is acceptable.

It certainly won’t engender the Clearly Canadian brand to those who were obviously so passionate about it and wanted to bring it back.

Especially given their “philosophy” that is posted on their crowdfunding page:

“We do not believe in “customers” in any traditional sense. Whether correct or not – we believe in friends and family and see our relationship with those who interact with Clearly Canadian (meaning you) as long-term based on shared beliefs about what makes for a healthy life based on good thoughts, good words and good deeds… No one here – not for a minute – takes anything for granted…”

It seems as though they may want to take another look at their own philosophy and do “good words and deeds” by their customers before they sink with no hopes of return. What do you think? Did you back Clearly Canadian?

#NotSoClear

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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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1 Comment

1 Comment

  1. Vanessa

    April 13, 2017 at 11:20 am

    It took 3 years for me to get my 12 pack of Clearly Canadian Mountain Blackberry. Worth every penny and worth the wait!

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Business Finance

Private unemployment insurance exists – it’s limited, but it exists!

(FINANCE) Entrepreneurs – you know you’re supposed to have six months of income saved up in case of emergency, but another cushion is private unemployment insurance – it exists!

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private unemployment insurance

Everyone knows that it’s important to have that reserve of funds stashed away in case of an emergency or a layoff, but it’s often hard to establish it—especially as a young professional or an entrepreneur. Even more daunting is building that reserve of funds to cope not only with a potential emergency, but a job loss.

If you lose your job, you may be eligible for unemployment benefits from your state — depending on a whole host of factors, including cause of termination and your classification as an employee. Often those state benefits are very limited in either duration or in payment, which doesn’t provide the newly minted job seeker with much in the way of time or funds to keep things afloat while they look for their next job. To offset that limitation, there are private unemployment solutions that do exist, albeit limited in scope.

For years, IncomeAssure, which began in 2011 and was issued by SterlingRisk and backed by Great American Insurance, was the largest private unemployment insurance policy. With about 1,000 active policyholders and over $1 million in claims paid out as of 2016, the policy is no longer accepting new applications for coverage as of late 2018, but is still insuring those with an active policy.

“It has been disappointing that we haven’t been able to find a cost-effective way to get the word out that this exists,” David Sterling, SterlingRisk’s Chairman and CEO, said, speaking to The New York Times in 2016. “It’s also understandable. If nobody is aware that something exists, it’s hard for people to find it if they don’t know to look for it in the first place.

With the closure of IncomeAssure as an avenue for new coverage, SafetyNet is another possibility for private unemployment insurance, depending on where one lives. Presently available in 10 states, SafetyNet provides their policyholders with a one-time lump sum payment between $750 and $9,000, depending on the coverage option selected at the time of inception. The monthly cost of SafetyNet varies by state and protection level, and is far less than the traditional policy that was offered by IncomeAssure, as the payment is correspondingly reduced as well. However, as a lump sum option, the ability to quickly access needed cash is a boon to those who may find themselves in need of it.

As with most insurance plans, there are certain exclusions to the SafetyNet policy. These include:
• A pending job loss that the client was informed of prior to purchasing the coverage, or job loss due to acts of war, criminal misconduct, or nuclear/natural disasters
• Job loss due to quitting or retirement, or are termination for cause, including for poor job performance and improper workplace behavior
• Any job loss within the first 90 days of coverage
• Any disability that starts within the first 6 months of coverage if caused by a pre-existing condition treated in the 6 months prior to coverage
• Any disability that occurs in the first 90 days of coverage, or any disability due to normal pregnancy, alcohol or drug use, or elective surgery
• Normal and routine downtimes and workforce reductions for seasonal and other jobs (like construction) or job loss because the task the employee was hired to do was completed or the time period covered by the employment agreement came to an end.

While no one would argue an insurer’s right to protect itself against issuing a policy to cover employment loss for those who sought to quit, retire, or get fired through poor choices on the job, some of these terms should be a caveat emptor for those who have medical conditions that may extend beyond FMLA coverage or whose workplaces are in areas prone to natural disasters, as neither of those conditions may be covered.

For those who are classified as independent contractors, however, the market for private unemployment insurance remains limited. In most states, independent contractors aren’t eligible for unemployment benefits, and neither IncomeAssure nor SafetyNet extended their protections to that segment of the workforce either.

For independent contractors, facing periods of unemployment is one of the hazards of the role. When such a period comes, the independent contractor should invest the time to review the conditions of the work that they did for their last employer to ensure that they were classified correctly as independent contractors, and weren’t mis-classified employees, who would be then eligible for state unemployment protections. (The IRS has simplified the independent contractor test to three broad factors with 11 conditions: behavioral control, financial control, and type of relationship).

Although the marketplace for private unemployment insurance appears to be limited, it’s worth it to ask your insurance professional of any options that may be available to you in your segment of the workforce as a part of your annual insurance review.

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Business Finance

Startup offers Kickstarter campaign analytics so you don’t fundraise blindly

(FINANCE) If you’re considering using Kickstarter to fund your next big idea, you need to be armed with data so you’re not going about it blindly.

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You might have heard the common adage “if you fail to plan, you plan to fail.” If you’re starting a company, this rings especially true.

Whether you’re building software or a physical product, there are a lot of strategies to take into consideration, especially if you’re crowdsourcing funding.

If you’re planning on fundraising on Kickstarter, take a look at BiggerCake.

Created by Tross, a crowdfunding data and consulting firm, BiggerCake allows you to take a deep dive into the analytics behind a variety of Kickstarter campaigns.

(Author’s note: we normally don’t write about companies using Kickstarter because scams are rampant, but we know Kickstarter has been a useful tool for a lot of companies.)

So here’s how BiggerCake works. Campaigns are separated into categories by industry, like art, design, journalism, and technology. From there, you can see within each category like most funded, most backers, and highest average pledge:

biggercake

Let’s take Salsa for example, a photobooth built to help you make money — it’s already raised over 817% of its goal and almost $250k.

You can see the data behind the backers and pledges from a daily and hourly standpoint, as well as a favorite feature of mine: the ability to view average funding per day and average funding pace, since you don’t want to end your campaign too early.

Don’t be an idiot: always look at the data. Seriously though, if you’re planning on using crowdfunding to finance any of your company, please take some time to look through this resource.

It’s an easy way to learn from other makers’ successes and failures from objective, data-based standpoints. And you know how we love some good data.

Besides the funding pace and average pledge, take a look at common themes among the most successful Kickstarter campaigns on BiggerCake, and ask yourself some of these questions:

-What time is best to release my campaign?
-Is there a common thread among the copy or graphics/videos?
-What are the most successful incentives?
-How can I emulate the best campaigns?

The best part? It’s free. And after taking a look at the ToS, it doesn’t look like there are any big catches, so take advantage of this free resource while you can.

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Business Finance

Your 401K balance could be lower than what you see on paper

(FINANCE) Your 401k balance is looking good, but there are factors you might not be taking into account (including the fact that you need to stick with your current job a little longer).

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401k balance

Most of us want to retire at some point, and as you do your yearly finances (taxes, retirement, etc.) you may be looking at your 401(k) account and have some thoughts in mind.

Many Americans don’t have any retirement savings, so if you do – you may be feeling good.

But it is important to note that while your balance may look good, you may need to reexamine – because you may not have the full amount that you see.

There are a couple of things to consider if you determining if your balance is appropriate and on-track. (Most financial experts say you need to have at least 10 times your salary saved by age 67 – FYI).

There is of course, the fact you will have to pay taxes on 401k withdrawals eventually, and there are of course fees associated with your 401k – service fees, investment fees, and plan administration fees. You will want to take a look at that – at some point.

The most pressing question right now – Your employer sponsored 401k most likely has some kind of match. Ideally, you’d take advantage of that max – as not contributing the amount to get the maximum match is basically giving away free money however, that money may not be yours yet.

You may not be eligible to take it if you leave or change employers if you have not met the vesting period (usually 3-7 years) for your current employer. With the median length of tenure for salaried employees being 4.3 years – it is very possible you may lose some of that balance if you move or change careers.

And remember, the balance you see in your 401k account doesn’t include the taxes you’ll have to pay when you ultimately use that balance.

So what can you do?

Check your plan details. You may need to contact the plan administrator or someone at your HR department. If you are considering changing your careers, be mindful that you may forfeit some of that balance.

You may need to talk to a financial advisor to ensure you can reach your goals.

Also, while you are examining your plan, ask yourself If you need to consider adjusting your investment strategy to accommodate your retirement goals. Also, while you are considering your 401k – consider other IRAs, Health Savings Accounts, or other investments and ensure you are on the right track.

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